SUMMER INTERNSHIP II REPORT IN MANUFACTURING

SECTOR/SERVICE SECTOR/NGO SERVICE SECTOR

SUBMITTED IN PARTIAL FULFILLMENT OF THE

REQUIREMENTS FOR THE DEGREE OF BACHELOR OF
BUSINESS ADMINISTRATION (BBA)

Submitted by
ENIYAN R.K.
21BBA0119

Under the guidance of

Dr. ASHOK D.

Associate Professor
VIT Business School

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 CERTIFICATE

This is to certify that the Summer Internship I carried out in AMBALAL

HOUSING & CONSTRUCTION PVT LTD., submitted by R.K. ENIYAN

(21BBA0119), VIT Business School, VIT, for the award of the degree of Bachelor

of Business Administration, is a record of bonafide work carried out by him/her

under my supervision during the period from 22/05/2023 and 25/06/2023, as per

the VIT code of academic and research ethics.

The contents of this report have not been submitted and will not be submitted

either in part or in full, for the award of any other degree or diploma in this

Institute or any other Institute of University. The internship report fulfills the

requirements and regulations of the University and in my opinion meets the

necessary standards for submission.

Place: Vellore
Date:

Signature of the Guide

Internal Examiner External Examiner

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 DECLARATION

ENIYAN R.K. (21BBA0119) is a student of VIT VELLORE INSTITUTE OF

TECHNOLOGY. Hereby declare that this Summer Internship project at

AMBALAL HOUSING & CONSTRUCTION PVT LTD., report is submitted for

the award of the degree of Bachelor of Business Administration. This report was

prepared on my original work, and it has not been produced earlier towards the

award of any other degree or diploma, under the guidance of my internal guide

during the year of 2022-23.

Name of the student:

Place:
Date:

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 ACKNOWLEDGEMENT

I place on record my sincere thanks to the Management of VIT for providing an

opportunity to connect with industries that has supplemented the classroom learning.

I place my sincere thanks to Dr. VAJJHALA VENKATA GOPAL, VIT Business

School for his support and encouragement in carrying out this training successfully.

I would like to extend my sincere thanks to Prof. SYED KHALID PERWAZ,

Programme Coordinator - BBA, and all other faculty and staff members of VIT
Business School for their support and assistance.

I would like to express my sincere gratitude to my company guide AMBALAL

HOUSING for guiding me throughout my summer internship. His encouragement,
time and effort are greatly appreciated

I would like to thank my faculty guide, Dr. ASHOK D, VIT Business School for all
his valuable inputs and constant support towards me throughout my institutional
training period and providing me an opportunity to learn outside the class room and
constantly motivating me to give my best. It was a truly wonderful learning
experience.

I would also like to thank my parents for supporting and encouraging me to complete
this training.

Date:

Place: Vellore

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5
 INDEX

TITLE TOPIC PAGE

NO.

CHAPTER 1 INTRODUCTION 7-12

 Introduction 7
 Vision & mission 8
 Company profile 10

 Organization structure 12

CHAPTER 2 ANALYSIS 13-34

 Approval department 15
 Survey department 16
 Documentation department 18
 Finance department 20
 Development department 23
 Sales and Marketing 26
 Best Practices 32

CHAPTER 3  Learning outcome 35

 SWOT ANALYSIS 37
 Conclusion 40
 Reference 42

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 CHAPTER 1: INTRODUCTION

CHAPTER 1: INTRODUCTION OF AMBALAL HOUSING &

CONSTRUCTION PVT LTD.

Ambalal Housing and Construction Pvt. Ltd was founded in the 1990s
because of this ambitious effort. With a present portfolio that includes many
Farmhouses, Retail Outlets, Elite Residential Buildings, gated communities, and
Upscale Business Complexes, this organization has made substantial incursions
in the housing and building, plot promotion, and real estate industries.

Since its establishment in 1998, Ambalal Housing and Construction Pvt.

Ltd has grown from a company with a few acres of land to one of the region's
leading real estate developers. The Ambalal team of specialists provides a
comprehensive variety of services, including development, urban planning,
marketing, and leasing, market research and evaluation, finance, and community
relations.

Ambalal Housing and Constructions Private Limited was incorporated on

July 12, 2010, as an unlisted private company. It operates as a private limited
company and is based in Tamil Nadu. It had an authorized share capital of INR
2.00 crore and a total paid-up capital of INR 1.01 crore. According to the records,
Ambalal Housing and Constructions Private Limited's most recent AGM (Annual
General Meeting) was held on September 29, 2016. Jawarilal Jain is a director of
the company having 25 years of Experience in the field of Real Estate and
Construction business.

He is a well-known philanthropist not only in the hometown but throughout

the district. He is a major donor for Rotary International. As he is a socially
conscious personality. He is a postgraduate in the same social science, His
contribution to the growth and exposure of brand Ambalal is innumerable, He is

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a technical survey Entrepreneur who inducts modern technology into the business
wherever it permits and accustomed. Highly ethical in business well known for
the passion and Love for the development of society, economically shouldering
the downtrodden for their upliftment in Education, through Ambalal group He
gives scholarship for literally needy students, In the whole Vellore District. He is
the brand ambassador for the group.

VISION AND MISSION

VISION – To achieve the highest possible standards of the real estate industry
while establishing our agency as the preferred real estate company within our
market area.

Our clients are the focus of everything we do. We anticipate their needs and create
value for our products and services. Growth is our passion. We achieve continual
improvement with objectives based on:

Client satisfaction
Knowledge sharing
Business growth

MISSION – “Turning Dreams into Reality”.

To be the most successful real estate firm in the County. Ambalal Real
Estate incorporates proven, professional state of-the-art techniques specializing in
the marketing, listing and selling of new and resale luxury homes, residential
communities, home sites, undeveloped land and commercial and investment
opportunities. Ambalal Real Estate maintains a full-time staff of well-trained real

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estate professionals who continually strive to provide top quality service for their
individual clients and customers. Ambalal Real Estate is a creative, innovative and
people-oriented organization providing individual opportunity, personal
satisfaction and rewarding challenges to all members of the firm.

AMBALAL TAGLINE – “Loving All Lives”

AMBALAL LOGO:

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 COMPANY PROFILE

AMBALAL HOUSING & CONSTRUCTION PVT LTD., Ambalal

has completed over 50 projects, with over 50,000 happy and pleased clients,
and has ten continuing projects. Ambalal is one of the upcoming Realty
Developed realtors in Vellore that aims to provide comprehensive
infrastructure and development solutions.

Ambalal Real Estate is about more than just selling places; it is about
giving you with your future 'Home.' Ambalal projects offer an unrivalled
combination of 'Quality, Distinctiveness, Affordability, and, above all, a
Lifestyle that you've always desired!'

Real Estate Options That Are New – Their projects epitomize the spirit
of exclusivity via the creation of elite lifestyle space, and were designed to
provide 'Refreshing Real Estate Options' to address the expanding need for
luxury living and commercial spaces beyond comparison near the city. They
are committed to providing realism and finesse in each project, consequently
providing customers with good value for money.

Discover the Architectural – Ambalal driven by the desire to become a

top-tier player in the real estate market, promises an opulent life that they
have not only dreamed of, but have also fought hard for.

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Ongoing projects of Ambalal

Yelagiri Hills – Yelagiri

King Ashoka Enclave – Katpadi (Phase 3)
Ambalal Nagar -Gudiyattam
Thiruvalluvar Nagar -Gudiyattam
Aadhi Bagavan Illangal – Gudiyattam
Sundaravanam
Nandavanam
Badal Paradise
Saraswathy Garden

AMBALAL GROUP OF COMPANIES –

Ambalal Real Estate

Ambalal Housing & Construction (P) Ltd

Ambalal Shares & Stocks (P) Ltd

Ambalal Electronics

Ambalal Tiles

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ORGANIZATIONAL STRUCTURE

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CHAPTER-2 DEPARTMENT WISE OBSERVATION

Every Project Has to go through 5 phases.

Phase 1 – Approval
Here all the legal approval from parties and government occurs Usually lasts
for the period of 6 months to 1 year.

Phase 2 – Documentation
All the document related paper works happen in this phase, this phase
demands the history of the land and its owners with their consent
Time Taken – Around 6 Months

Phase 3 – Budgeting
To improve the condition of the land and area. Budgets are allocated
accordingly. The Developing Department Head draws an outline of desired
costs and expenses to uplift the area and land quality and pitches it to the
financial department. Further, the financial department discusses with the
Chairperson and allocates the budget accordingly.
Time Taken – 2 to 5 days.

Phase 4 – Development
Once the project passes all the approval and documentation works. Roads,
Street Lights, Drainage systems, Telecommunication Connections, Gardens,
ground, water supply facilities, and other convenient facilities are built and
granted to the Government as Gifts.
Time Taken – 1.5 to 2 years.

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Phase 5 – Marketing and Sales
Finally, the developed land is ready for now to market and turn it into Cash.
The sales and Marketing executives reached the potential buyers and
convince them to buy at reasonable prices and services.

Registration Time – 5 to 10 days.

Detailed Understanding.

Generally, there are two types of Lands.

1 DRYLAND

2 WETLAND

1 Dry Land – These lands are usually preferred to sell and land also doesn’t have
enough properties to cultivate any vegetation.
2 Wet Land – This type is highly preferred for agriculture because it has enough
properties to cultivate different forms of crops. Usually, Legal bodies don’t give
easy permission to access and market this land area.

Real Estate Services only target Dry Lands for the purpose of sale. Wetlands
are highly monitored and taken care of by government officials.

All three departments are highly dependent and connected to each other. The nature
of all three departments is the same i.e. (Paper-based/Paperwork).

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 1. Approval Department

There are two main Functions of this department:

First

The pure focus of this department is to convert a government-approved land

for sale into a layout that the real estate company later can partition into
commercial lands for purchase.

Second

1. To get permission from the Required legal members which is necessary

for the registration,
2. Both the town and village land follow a different chain of legal authority
and pattern
For the lands available in Town and cities:

 A master Plan of the layout is made which contains the information of

residence and non-residence inside the layout.
 With the help of that plan, commercial lands are allocated.
 Later the plan is submitted to the Myer of that particular region.
 Myer appoints a lawyer to share the legal opinion over the plan.
 Once the lawyer agrees and discloses the plan with no legal
objections, the plan is turned into a sketch.
 (Sketch contains all the layout design with commercial land markings)
 A copy of the sketch is also submitted to the lawyer for further
reference.

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 This plan usually takes a period of 3 months.

For the lands available in Rural Areas:

 A no-objection certificate is issued by the collector after the submission of

the master plan.
 Tahsildar grants permission

 Regional Divisional Officer later grants No Objection certificate.

 PWD DRO No objection certificate

 Owner id proof. (Aadhar card)

2. Survey Department:

1. It plays a crucial role in the planning and execution of construction projects.

It primarily deals with land surveying, mapping, and other related tasks.
2. This Department also deals with the verification process of land ownership.
All the essential documents related to the layout and owners are collected and
verified together for the process. The history and location of the land with
exact measures are crosschecked in this department.
3. This simple comes under the approval department as it doesn’t have much
work to deal with except legal assurance that matches the documents.
a) Land Surveying: The survey department conducts detailed surveys of the
land where construction is planned. This involves measuring and mapping
the boundaries, topography, elevation, and other features of the land. The
information collected during the survey helps in the design and layout of the
project.

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b) Site Analysis: The survey department analyzes the site conditions and
identifies any potential challenges or constraints that may impact the
construction process. This includes assessing the soil quality, drainage
patterns, existing structures, and any other factors that could influence the
construction plans.
c) Design Support: The survey department collaborates with architects,
engineers, and designers to provide accurate land measurements and
mapping data. This information is essential for creating detailed site plans,
architectural drawings, and infrastructure designs.
d) Construction Layout: Once the design is finalized, the survey department
assists in the layout of the construction site. They establish reference points,
benchmarks, and coordinate systems to guide the construction team in
accurately implementing the design on the ground.
e) Quantity and Cost Estimation: The survey department helps in
determining the quantities of materials required for construction. By
measuring and calculating volumes, areas, and lengths, they contribute to
the estimation of construction costs and the preparation of bills of
quantities.
f) Monitoring and Quality Control: During the construction phase, the
survey department may be involved in monitoring the progress of work to
ensure adherence to design specifications. They may conduct periodic
surveys and measurements to verify that the construction is proceeding as
planned.
g) As-Built Surveys: Once the construction is complete, the survey
department performs as-built surveys to document the final layout and
dimensions of the constructed project. These surveys provide accurate
records for future reference and legal purposes.

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3. Documentation Department:

1. Documentation department plays a crucial role in maintaining accurate

records, ensuring compliance with regulations, and supporting the
overall project management process.
2. As the name suggests this department is filled with the process of
document creation and validating with the legal terms with an on-field
practical approach.

The Documents Needed for Reclassification:

1 Site Photographs

2 Layout Drawing(dwg/dxf)

3 Clearance Approval Copy

4 Patta Copy

5 Land Ownership Photos

6 Land Ownership detail Documents

7 Legal Opinion Copy

8 Combine FMB (.jpg…pdf)

9 Previous approved layout/ Subdivision (. jpeg.pdf)

10 Affidavit for Land Ownership (. jpeg.pdf)

11 Key Plan (.jpeg .pdf)

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 12 Site Plan (. jpeg.pdf)

13 Tentative Layout Plan (. jpeg.pdf)

14 Plans furnished and duly signed by the owner and Licensed Surveyor

(in PDF format) (.jpeg .pdf)

15 CHITTA (.jpeg .pdf)

16 A-REGISTER (. jpeg.pdf)

17 Affidavit Document (. jpeg.pdf)

18 Quarry/Stone Crusher Certificate (. jpeg.pdf)

Here are some key responsibilities and functions of the Documentation

department:

a. Document Control: The department manages the control and

distribution of project documents, including contracts, drawings,
specifications, permits, and other relevant paperwork. They ensure that the
right documents are available to the relevant stakeholders at the
appropriate stages of the project.

b. Record Management: The Documentation Department maintains an

organized system for storing and retrieving project-related records. This
may include creating and maintaining a document database or using
document management software to efficiently manage electronic files.
c. Version Control: It is the department’s responsibility to track document
versions and revisions, ensuring that the latest versions are used and

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 obsolete versions are properly archived. This helps to maintain accuracy
and avoid confusion during project execution.

d. Compliance and Regulations: The department ensures that all

documentation complies with relevant laws, regulations, and industry
standards. They keep track of permit requirements, safety regulations, and
other legal obligations, helping the company maintain compliance and
avoid potential issues.

e. Collaboration and Communication: The Documentation Department

facilitates effective communication and collaboration between different
project teams and departments. They coordinate the flow of information,
ensuring that stakeholders receive the necessary documents and updates
in a timely manner.

f. Documentation Standards and Procedures: The department establishes

and maintains documentation standards and procedures within the
organization. This includes defining naming conventions, file formats, and
archiving protocols to ensure consistency and ease of use for all project-
related documents.

4. Finance Department:
 The financial department plays a crucial role in managing the financial
aspects of the company’s operations.

 The very first thing they told me when I got exposed to this department is
that highly prefer Digital transactions all their transitions are not liquid
based. In fact, almost 90% is digital, as this keeps a record of every
transaction on a systematic basis.

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 Now the main question was how this department allows cash funds when
other departments need that. At the end of every month, they allocate a
specific amount to each department after conducting a meeting with the
head of every department. In this meeting, the department head explains
their relative expenses and works for which they need funds. All this
information is provided to the Owner. He cross-checks everything and
concludes Yes or No.
 Once he agrees to the budget, the further process takes place of allocating
funds. If they have enough funds, they provide them immediately, or else
they seek loans from other institutions (mainly Nonbanking institutions)

 Also, they prefer cash-related transitions instead of credit ones because of

better land and property rotation.

 In case any department requires urgent funds further even after monthly
allocation, The fund-needed department issues a “Request Voucher” to the
finance department.
 In the “Request Voucher,” The information regarding the fund like the
cash Amount required., the Purpose of the required cash, The period of
requirement, and other funds relating information is mentioned.

 This voucher is passed to the Entrepreneur seeking permission to provide

funds. Once permission is granted the desired fund is allocated.
 The financial department majorly works on DEBT. As it holds the DEBT
RATIO of 4.5%

 The turnover of the firm was 36 Crores in FY 2021 TO FY 2022. In which

the capital invested was 8 Cr.

DEBT RATIO: Company Valuation / Capital Invested

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Here are some key responsibilities and functions typically performed by the
financial department in such a company:

• Financial Planning and Analysis: The financial department is

responsible for creating and maintaining financial plans and budgets
for the company. This involves analyzing financial data, forecasting
future revenues and expenses, and providing insights to support
decision-making.
• Accounting and Bookkeeping: The financial department manages the
company’s accounting functions, including recording financial
transactions, maintaining general ledgers, preparing financial
statements, and ensuring compliance with accounting principles and
regulations.
• Cash Flow Management: Managing cash flow is critical in the
construction industry, given the significant upfront costs and project-
based nature of the business. The financial department monitors and
forecasts cash flow to ensure the company has sufficient funds to meet
its obligations and invest in growth opportunities.
• Financial Risk Management: Housing and construction companies
face various financial risks, including project cost overruns, economic
uncertainties, and credit risks. The financial department assesses and
manages these risks by implementing appropriate strategies, such as
risk mitigation measures, insurance coverage, and financial hedging.
• Capital Budgeting and Investment Analysis: The financial
department evaluates potential investment opportunities, such as
acquiring new properties or equipment, and assesses their financial

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 feasibility. This involves analyzing the expected returns, risks, and
payback periods to make informed investment decisions.
• External Relationships: The financial department interacts with
external stakeholders, such as banks, auditors, tax authorities, and
investors. They manage banking relationships, coordinate audits, and
provide necessary financial information and reports to external parties.

5. Development Department:

• The Developing Department Head draws up an outline of desired costs

and expenses to improve the area and land quality and pitches it to the
financial department.

• The Development Department is responsible for overseeing the planning,

design, and execution of various projects related to real estate
development and construction. Its primary objective is to identify,
evaluate, and execute profitable development opportunities.

• To begin with the development department, The field measurement is

taken in the first place as per the documents. This measurement usually
takes 6 to 12 hours of time then later Flat pattern is drawn in which the
area for Roads, Street Lights, Drainage systems, Telecommunication
Connections, Gardens, ground, water supply facilities, and other
convenient facilities are considered.

• Roads, Street Lights, Drainage systems, Telecommunication Connections,

Gardens, ground, water supply facilities, and other convenient facilities
are built and granted to the Government as Gifts.

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• This is also considered to be the most hectic and time-consuming process
among all departments.

• Comparatively, this department consumes money as well and it lasts up to

Five years or more depending upon the area size.

Roles and responsibilities within the development department may

include:

1. Market research: Conducting market analysis and feasibility studies to

identify potential development opportunities and assess market demand
for different types of properties.

2. Land Acquisition: Identifying and acquiring suitable land parcels for

development, negotiating purchase agreements, and conducting due
diligence to ensure legal compliance.

3. Project Planning: Developing project concepts, conducting preliminary

design work, and creating project plans, including budgeting, scheduling,
and resource allocation.

4. Permitting and Approvals: Managing the process of obtaining necessary

permits, licenses, and approvals from regulatory authorities and ensuring
compliance with local building codes and regulations.

5. Financial Analysis: Conducting financial feasibility studies, analyzing

project costs and revenues, and preparing financial models to evaluate the
profitability and viability of development projects.

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6. Design and Engineering: Collaborating with architect, engineers and
other designs professionals to create detailed project designs and
specifications, ensuring to quality standard and project requirement.

7. Project Execution: Monitoring project progress, coordinating

construction activities, resolving any issues or challenges that arise during
the construction phase, and ensuring projects are delivered on time and
within budget.
8. Sales and Marketing: Collaborating with the sales and marketing teams
to develop effective marketing strategies, pricing strategies, and sales
plans for the company’s properties.

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 6. SALES AND MARKETING DEPARTMENT:

SALES DEPARTMENT

Ambalal Housing & Construction Pvt ltd. has a well-trained sales department
that does more than make sales. Sales executives are well-trained and perform
their responsibility very well. The sales department deals with welcoming the
customer to after-sales services.

SALES DEPARTMENT PROCESS IN AMBALAL

Each salesperson is assigned to follow up to 20 to 25 leads in a day and submit

the report to the sales executive. Once they get the consecutive leads, the next
step is a site visit and once the customer is satisfied with the site, they can get
their plot booked and registered on the respective date and the process

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continues. So, basically, there are 3 types of sales in Ambalal –
• Direct sales
• Indirect sales
• Cross Market sales

1. Direct sales – Direct contact with the customers i.e., in person. The
salesperson talks to the customer about the site, its location, area and
surroundings, the site’s features, benefits of purchasing and investing in
that particular site, etc.

2. Indirect sales – Indirect sales represent contacting the customers

through calls, emails, SMS, etc.

3. Cross Market – Here the salesperson includes other businesses of

Ambalal. For example, if a customer in a particular site, he/she is also
offered or made aware of Ambalal’s other businesses such as Jeweler,
Electronics, Share market etc.,

Here’s an overview of the typical functions and responsibilities of the sales

department in such an organization:

1. Lead Generation: The sales department is responsible for generating

leads and identifying potential customers who are interested in buying
or investing in properties developed by the company. This can be done
through various means, including marketing campaigns,
advertisements, referrals, and networking.

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2. Customer Relationship Management: Building and maintaining strong
relationships with customers is crucial. The sales team interacts with
customers, answers their queries, provides information about available
properties, and guides them through the sales process. They strive to
understand customer needs, address concerns, and ensure customer
satisfaction.

3. Property Presentations and Tours: Sales representatives showcase the

properties developed by the company to potential buyers. They conduct
property tours, highlight key features and benefits, and explain pricing and
financing options. They may also organize open houses or promotional
events to attract potential buyers.

4. Negotiations and Closing Deals: Sales professionals negotiate with

customers on pricing, terms, and conditions to reach mutually beneficial
agreements. They handle paperwork, contracts, and legal formalities
involved in closing property sales. They collaborate with other departments
like legal and finance to ensure smooth transactions.

5. Market Research and Analysis: The sales department monitors market

trends, competitors, and customer preferences. They gather data and analyze
it to identify potential market opportunities, understand customer demands,
and develop effective sales strategies. This information helps in positioning
the company’s offerings and staying ahead in a competitive market.

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6. Sales Reporting and Performance Evaluation: Sales representatives track and
report their sales activities, progress, and achievements to management. This data
helps in evaluating individual and team performance, identifying areas for
improvement, and setting sales targets for future periods.

7. Collaboration with Marketing and Operations: The sales department

collaborates closely with the marketing team to align sales and marketing efforts.
They provide feedback on the effectiveness of marketing campaigns, contribute to
promotional strategies, and share insights on customer preferences.

The main 5 steps which every salesperson should be aware of are:

1. Lead
2. Site visit
3. Pre-booking procedure (loan eligibility)
4. Booking
5. Registration (sale agreement)

1. Lead site - The clients or the customers that are followed from time to time
by the salesperson to make them invest in the site/ Ambalal.

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2. Site visit – Once the client is convinced to invest, he/she is taken for the site
visit and the plot/site is shown to the respective person and he/she is also made
aware of the site/s features, the surrounding area, benefits of buying that
particular plot and also the salesperson makes sure to ask the prospective
client’s opinion, taste and preferences and according to that the desired
plot/site is shown. Here the open-ups and close-ups work. The salesperson
keeps in mind to tell all the positive details about the surroundings and plot as
Ambalal also looks after the client’s safety and satisfaction.

3. Pre-booking procedure (loan eligibility) – The salesperson suggests the

customers for the loan and customers look for their eligibility either for a plot
loan or personal loan in rare cases the salesperson takes a written cheque only
from plot loan eligibility clients just for security purpose and later o after the
registration returns back the cheque (security purpose one).

4. Booking – After loan eligibility checks either a small amount of money is

given during the time of booking of the plot.

5. Registration (sale agreement) – After the booking a document/mutual

agreement between the seller and the customer is been prepared according to
the government rules/values, which consists of the mother document [the title,
patta, Chitta, adangal, 32 years legal document of that particular plot, A-
register], legal opinion from the lawyer with EC [EMPORENCE
CERTIFICATE], legal valuation from the engineer and loan sanction details).
On the registration day, the client gets the DD, MOD, and NOC from the bank
and submits that to the salesperson, and finally gets his/her plot registered
legally according to the government rules/values.

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 MARKETING DEPARTMENT

The Marketing Department is critical in promoting a business’

vision and mission. It acts as the company's public face, coordinating and
generating all materials that represent the company. It is the Marketing
Department's responsibility to reach out to prospects, customers, investors,
and/or the community, all while building an overall picture that reflects the
firm positively. Its primary role is to promote the company’s products and
services to potential customers and generate leads for the sales team.

Few responsibilities of the marketing department

1. Establishing and managing the brand entails defining who we are, what we
stand for, what we say about ourselves, what we do, and how our business
operates. This, in turn, defines the interaction we want our customers and
partners to have with us.

2. Campaign management for marketing activities - Marketing proactively

picks the items and services to focus on throughout the sales cycle and
then creates materials and communications to spread the word.

3. Marketing and promotional materials are created by the marketing

department.

4. Creating content for the website - People generally look up to the website
first for information. The marketing department will be in charge of
keeping Web material up to date, as well as ensuring that the site appears
quickly when someone searches for it.

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5. Social media monitoring and managing its pages is completely the
marketing department’s responsibility.

6. The Marketing department makes sure to update their plot’s details on the
site and checks whether it is up to date or not.

MARKETING DEPARTMENT PROCESS IN AMBALAL – The

marketing department with the help of the Internet and other social media get
clients and transfers their request with their details to the sales department
further sales department interacts with them regarding their request and
finalize the deal.

THEORIES AND PRACTICES OF THE COMPANY

Real estate companies operate in a dynamic and ever-changing

industry. They engage in various activities such as property management,
buying and selling properties, real estate development, and more. To succeed
in this field, companies need to adopt a range of theories and practices that
can help them navigate challenges and capitalize on opportunities. Here are
some important theories and practices for real estate companies:

1. Market Analysis:
Supply and Demand: Understanding the principles of supply and demand
helps real estate companies identify market trends and pricing dynamics.
This knowledge helps them make informed decisions about when and
where to buy or sell properties.

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Location Theory: Location is a critical factor in real estate. The theory of
location helps companies assess the value of properties based on factors
like proximity to amenities, transportation, and economic centers.

2. Investment Strategies:
Risk and Return: Real estate companies need to balance risk and return
in their investment decisions. Utilizing concepts like risk assessment,
diversification, and portfolio management helps them make prudent
investment choices.
Cash Flow Analysis: Analyzing the potential cash flow from rental
properties is essential for evaluating the viability of an investment.
Companies should consider factors like rental income, expenses, and
potential vacancies.

3. Property Development:
Highest and Best Use: This theory helps real estate companies determine
the most profitable use of a property. It involves evaluating potential uses
and selecting the one that maximizes value.
Mixed-Use Development: Integrating residential, commercial, and
recreational spaces in a single development can enhance property value
and appeal to a diverse range of tenants or buyers.

4. Sustainable Practices:
Green Building: Incorporating sustainable design and energy-efficient
features into properties can attract environmentally-conscious buyers and
tenants, while also reducing operational costs.

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LEED Certification: Pursuing Leadership in Energy and Environmental
Design (LEED) certification can demonstrate a commitment to
sustainability and improve a company's reputation.

5. Marketing and Technology:

Digital Marketing: Utilizing online platforms, social media, and virtual
tours can expand a real estate company's reach and attract a broader
audience of potential buyers or renters.
PropTech: Adopting property technology solutions, such as property
management software and data analytics tools, can streamline operations
and improve customer experiences

6. Legal and Regulatory Compliance:

Real Estate Law: Staying up-to-date with local, state, and national real
estate laws is crucial to avoid legal issues and ensure transactions are
conducted properly.
Zoning and Land Use: Understanding zoning regulations and land use
restrictions is essential when acquiring or developing properties.

7. Adaptability and Innovation:

Adapting to Trends: The real estate industry evolves constantly. Real
estate companies that stay informed about market trends and adapt their
strategies accordingly are more likely to succeed.

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 CHAPTER-3

LEARNING OUTCOMES

During the internship and preparation of this report, there were many things
that learned. Among different functional and administrative things, some of
the valuable lessons learned during the internship were:

i. Internship has helped me in gaining information about the Real Estate

company. Also got familiar with the Sales Process of a plot/land.

ii. Learned how to deal with customers and tackle their problems. During the
trainee phase, I got it is essential for a sales manager to be customer centric.
Understand customers’ needs and expectations.

iii. Got a chance to handle one of the customers where I learned how to interact
with the customer and client, and I explained all the features of the site to
them. This has given me a chance to learn how to address customers with
different needs. Being a good communicator is very important.

iv. Experienced writing down customer records or any inquiries. Learned how
to apply theoretical knowledge in practical fields and above different type
customers

v. Got familiar with the marketing department of Ambalal and how they get
in contact with the customers.

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vi. A separate record is maintained by the company. Calls are very
important for the company and can be said to be a good way of
maintaining customer relations

vii. Understood the role of a salesperson which is very crucial. A

salesperson should be patient enough in explaining the features of the
site or clarifying their queries, then a good communicator, be
transparent because it is essential to avoid problems.

viii. The most important is diligent merely sitting at the office does not help
in sales. One needs to go out, meet people and make prospective clients,
interact with them regarding the plot and understand their requirements
and satisfy them respectively. A sales professional ideally should spend
his maximum time in the field to achieve the target in the best possible
way.

ix. Targets are set for the salesperson. If they achieve the target an incentive
is provided to them.

x. Learned about booking and the registration process.

xi. Maintaining patience and calmness in handling customers is necessary,

and courtesy and politeness is the most important asset an intern should
have.

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 SWOT ANALYSIS

SWOT analysis or SWOT matrix is a strategic planning technique used

to help a person or organization identify strengths, weaknesses, opportunities,
and threats related to business.

STRENGTH, WEAKNESSES, OPPORTUNITIES, THREATS

STRENGTH:

The major strength of AMBALAL is it has strong brand value and is the
market leader in Vellore and has amazing customer relations. They maintain
Better Customer Relations. Their main objective is to increase customer
satisfaction and create a remarkable impact for their company on their
customers. A good promotional strategy is adopted by AMBALAL to transfer
its thoughts to the people.

• Good customer service.

• Good Infrastructure
• Attractive advertisements
• Security guarantee.
• Strong network and partnership.
• Brand equity over the years.
• Customer satisfaction with best returns.
• Value multiples overtime.
• Less risky.

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WEAKNESSES:

1. Asset that is not liquid - Cash is a liquid asset that can be used to buy
anything from anybody, anywhere. Because real estate is not a liquid asset,
one must sell it to make it liquid to make desired purchases. When it comes
to liquidating the real estate asset, the market may not always supply with
the desired rate. In the event of an emergency, one must sell the item at a
lesser price.

2. A Significant Investment is required - It is not easy to acquire a

property. Purchasing the land necessitates large sums of money and
something extremely precious. People can labor their entire lives and still
not be able to build the house of their dreams.

OPPORTUNITIES:

1. Rapidly Expanding - The rate at which technology and the mechanical

industry are producing new tools and machinery is accelerating the
expansion and production of arable land. People used to be unconcerned
about the land, but today it signifies money. As a result, everyone is racing
to obtain a piece of it.
2. New areas have a lot of potential - Construction machinery and
materials have enabled architects and real estate developers to create a wide
range of

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 architectural and real estate designs. Modern buildings, on the other hand,
offer a high potential for luring new investors and enterprises to the country.

THREATS:

1. Economic Downturn - When the country's economy is in a slump, people

begin to cut back on their expenditures. When individuals spend less, it has
a negative impact on the overall sales of firms. As a result of the uncertain
circumstances, no one would be willing to invest in real estate property.
Economic recession is beyond anyone's control, and it takes a long time for
a country to recover.

2. Other Assets Competitors - Real estate is more than just a sound investment
in the market. There are some assets that are more valuable than real estate.
Such as gold, silver, oil and gas, wheat, and so on. The most important
advantage of such assets is that they may be moved and liquefied in a
market where they are in high demand. People will not take real estate
investments seriously if the other assets grow.

3. Price decreases owing to decreased demand - The real estate market is

fraught with uncertainty. The value of a property rises as more people get
interested in it. When people lose interest in something, its value plummets
from the sky. For example, if you need cash quickly and the real estate
market is down, you may have to sell your home for a low price.

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 CONCLUSION

This internship helped me to improve myself and interact with other staff
members and customers, as well as developed my self-management and
accountability skills. The internship was an excellent opportunity to learn
about the various departments and its diversified function and improve my
knowledge and managerial skills.

The internship experience and the analysis conducted on the Company’s

finance, marketing, and HR departments have been incredibly valuable for my
professional development. It provided me with hands-on exposure to real-
world challenges and allowed me to apply theoretical knowledge in a practical
setting. I gained insights into the operations and dynamics of each department,
deepening my understanding of their roles and contributions to the overall
success of an educational institution.

Through this experience, I developed strong analytical and problem-

solving skills. I learned how to assess strengths, weaknesses, and areas for
improvement within different organizational functions and provide specific
recommendations for enhancement. Additionally, I honed my communication
and collaboration skills by working closely with professionals from various
departments, understanding their perspectives, and effectively conveying
insights and recommendations.

This internship experience also reinforced the importance of holistic

management in the finance, marketing, and HR sectors. The Company’s

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finance department demonstrated strengths in budget management and
financial planning, enabling prudent resource allocation.

The marketing department showcased expertise in developing effective

strategies to attract students and enhance the Company’s reputation. The HR
department excelled in talent acquisition and development, ensuring a skilled
and motivated workforce. This internship experience has been a transformative
journey for me, deepening my knowledge in these areas and preparing me for
future professional endeavors.

I am grateful for the opportunity to contribute to the Company’s

improvement while also gaining valuable skills and insights that will
undoubtedly shape my career path.

REFERENCE

 http://ambalalrealestate.com/

 https://ambalalrealestate.com/management-profile

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