SUMMER INDUSTRY INTERNSHIP REPORT IN

MANUFACTURING SECTOR/SERVICE SECTOR/NGO

SUBMITTED IN PARTIAL FULFILMENT OF THE

REQUIREMENTS FOR THE DEGREE OF BACHELOR OF
BUSINESS ADMINISTRATION (BBA)

DONE BY
SURESH K
21BBA0008

In
Ambala housing and constructions pvt ltd

UNDER THE GUIDANCE OF

Dr SAKTHI SRINIVASAN K
PROFESSOR

BUSINESS SCHOOL

1
 CERTIFICATE

This is to certify Summer Industry Internship report submitted by SURESH

21BBA0008 to VIT Business School, VIT University, Vellore in partial
fulfilment Of the requirements for the degree of Bachelor of Business
Administration is a Bonafide record of work carried out by him under my
supervision. The contents of This report, in full or in parts have not been
submitted in any form to any other Institute or university for the award of any
degree or diploma.

Faculty Guide HOD/Programme Coordinator

Examiner 1 Examiner 2

2
3
 DECLARATION

I SURESH (21BBA0008), a Bonafide student of VIT Business

School, VIT University, Vellore, hereby declare that the Summer
Industry Internship report Submitted in partial fulfilment of the
requirements for the Degree of Bachelor of Business Administration
of the VIT University, is my original work.

Date:
Place:

SURESH

4
 ACKNOWLEDGEMENT

I place on record my sincere thanks to the Management of VIT for providing

an opportunity to connect with industries that has supplemented the class-
room learning. I place my sincere thanks to Dr. Vajjhala venkata gopal, VIT
Business School for his support and encouragement in carrying out this
Training successfully.

I would like to extend my sincere thanks to Prof. Syed Khalid perwaz

Programme Coordinator - BBA, and all other faculty and staff members of
VIT Business School for their support and assistance.

I would like to express my sincere gratitude to my company guide

AMBALAL HOUSING AND CONGRATULATIONS for guiding me
throughout my summer internship. His encouragement, time and effort are
greatly appreciated.

I would like to thank my faculty guide, K SAKTHI SRINIVASAN, VIT

Business School for all his valuable inputs and constant support towards me
throughout my institutional training period and providing me an opportunity
to learn outside the class room and constantly motivating me to give my best.
It was a truly wonderful learning experience.

I would also like to thank my parents for supporting and encouraging me to

complete this training.

Date:

Place: Vellore

5
 INDEX

TITLE TOPIC PAGE NO

1 INTRODUCTION 7
VISION AND MISSION 8
CAMPANY PROFILE 10
2 ORGANOZATION STRUCTURE 11
3 KEY FUNTIONAL DEPARTMENTS
• APPROVAL DEPARTMENT 14
• SURVEY DEPARTMENT 15
• DOCUMENTATION DEPARTMENT 17
• FINANCIAL DEPARTMENT
• DEVELOPMENT DEPARTMENT 20
• SALES AND MARKETING 23
25

4 SWOT ANALYSIS 32
5 SUMMARY
• LEARNING OUTCOME 35
• CONCLUTION 37
• REFERENCE 39

6
 INTRODUCTION

INTRODUCTION OF AMBALAL HOUSING &CONSTRUCTION PVT LTD..

Ambalal Housing and Construction Pvt. Ltd was founded in the 1990s because of
this ambitious effort. With a present portfolio that includes many Farmhouses,
Retail Outlets, Elite Residential Buildings, gated communities, and Upscale
Business Complexes, this organization has made substantial incursions in the
housing and building, plot promotion, and real estate industries.

Since its establishment in 1998, Ambalal Housing and Construction Pvt. Ltd has
grown from a company with a few acres of land to one of the region's leading real
estate developers. The Ambalal team of specialists provides a comprehensive
variety of services, including development, urban planning, marketing, and
leasing, market research and evaluation, finance, and community relations.

Ambalal Housing and Constructions Private Limited was incorporated on July

12, 2010, as an unlisted private company. It operates as a private limited company
and is based in Tamil Nadu. It had an authorized share capital of INR 2.00 crore
and a total paid-up capital of INR 1.01 crore. According to the records, Ambalal
Housing and Constructions Private Limited's most recent AGM (Annual General
Meeting) was held on September 29, 2016. Jawarilal Jain is a director of the
company having 25 years of Experience in the field of Real Estate and
Construction business.

7
He is a well-known philanthropist not only in the hometown but throughout the
district. He is a major donor for Rotary International. As he is a socially
conscious personality. He is a postgraduate in the same social science, His
contribution to the growth and exposure of brand Ambalal is innumerable, He is a
technical survey Entrepreneur who inducts modern technology into the business
wherever it permits and accustomed. Highly ethical in business well known for
the passion and Love for the development of society, economically shouldering
the downtrodden for their upliftment in Education, through Ambalal group He
gives scholarship for literally needy students, In the whole Vellore District. He is
the brand ambassador for the group.

VISION AND MISSION

VISION – To achieve the highest possible standards of the real estate industry
while establishing our agency as the preferred real estate company within our
market area.
Our clients are the focus of everything we do. We anticipate their needs and
create value for our products and services. Growth is our passion. We achieve
continual improvement with objectives based on:
 Client satisfaction
 Knowledge sharing
 Business growth

MISSION – “Turning Dreams into Reality”.

To be the most successful real estate firm in the County. Ambalal Real Estate
incorporates proven, professional state of-the-art techniques specializing in the
marketing, listing and selling of new and resale luxury homes, residential
communities, home sites, undeveloped land and commercial and investment

8
opportunities. Ambalal Real Estate maintains a full-time staff of well-trained real
estate professionals who continually strive to provide top quality service for their
individual clients and customers. Ambalal Real Estate is a creative, innovative
and people-oriented organization providing individual opportunity, personal
satisfaction and rewarding challenges to all members of the firm.

AMBALAL TAGLINE – “Loving All Lives”

AMBALAL LOGO:

9
 COMPANY PROFILE

AMBALAL HOUSING & CONSTRUCTION PVT LTD., Ambalal has

completed over 50 projects, with over 50,000 happy and pleased clients, and has
ten continuing projects. Ambalal is one of the upcoming Realty Developed
realtors in Vellore that aims to provide comprehensive infrastructure and
development solutions.

Ambalal Real Estate is about more than just selling places; it is about giving you
with your future 'Home.' Ambalal projects offer an unrivalled combination of
'Quality, Distinctiveness, Affordability, and, above all, a Lifestyle that you've
always desired!'

Real Estate Options That Are New – Their projects epitomize the spirit of
exclusivity via the creation of elite lifestyle space, and were designed to provide
'Refreshing Real Estate Options' to address the expanding need for luxury living
and commercial spaces beyond comparison near the City. They are committed to
providing realism and finesse in each project, consequently providing customers
with good value for money.

Discover the Architectural – Ambalal driven by the desire to become a top-tier

player in the real estate market, promises an opulent life that they have not only
dreamed of, but have also fought hard for.

1
Ongoing projects of Ambalal
Yelagiri Hills – Yelagiri

King Ashoka Enclave – Katpadi (Phase 3)

Ambalal Nagar -Gudiyattam
Thiruvalluvar Nagar -Gudiyattam

Aadhi Bagavan Illangal – Gudiyattam

Sundaravanam
Nandavanam
Badal Paradise
Saraswathy Garden

AMBALAL GROUP OF COMPANIES –

Ambalal Real Estate

Ambalal Housing & Construction (P) Ltd
Ambalal Shares & Stocks (P) Ltd
Ambalal Electronics
Ambalal Tiles

10
ORGANIZATIONAL STRUCTURE:

11
KEY FUNTIONAL DEPARTMENT:

Every Project Has to go through 5 phases.

Phase 1 – Approval

Here all the legal approval from parties and government occurs
Usually lasts for the period of 6 months to 1 year.
Phase 2 – Documentation

All the document related paper works happen in this phase, this phase demands
the history of the land and its owners with their consent

Time Taken – Around 6 Months

Phase 3 – Budgeting

To improve the condition of the land and area. Budgets are allocated
accordingly. The Developing Department Head draws an outline of desired
costs and expenses to uplift the area and land quality and pitches it to the
financial department.

Time Taken – 2 to 5 days.

Phase 4 – Development

Once the project passes all the approval and documentation works. Roads,
Street Lights, Drainage systems, Telecommunication Connections, Gardens,
ground, water supply facilities, and other convenient facilities are built and
granted to the Government as Gifts.

Time Taken – 1.5 to 2 years.

12
Phase 5 – Marketing and Sales

Finally, the developed land is ready for now to market and turn it into Cash. The
sales and Marketing executives reached the potential buyers and convince them
to buy at reasonable prices and services.

Registration Time – 5 to 10 days.

Detailed Understanding.
Generally, there are two types of Lands.

1 DRYLAND
2 WETLAND

1 Dry Land – These lands are usually preferred to sell and land also doesn’t have
enough properties to cultivate any vegetation.

2 Wet Land – This type is highly preferred for agriculture because it has enough
properties to cultivate different forms of crops. Usually, Legal bodies don’t give
easy permission to access and market this land area.

Real Estate Services only target Dry Lands for the purpose of sale. Wetlands are
highly monitored and taken care of by government officials.

All three departments are highly dependent and connected to each other. The nature of
all three departments is the same i.e. (Paper-based/Paperwork).

13
1. Approval Department: -

There are two main Functions of this department: -

First
The pure focus of this department is to convert a government-approved land for
sale into a layout that the real estate company later can partition into commercial
lands for purchase.

Second
1. To get permission from the Required legal members which is necessary for
the registration,
2. Both the town and village land follow a different chain of legal authority
and pattern

For the lands available in Town and cities: -

❖ A master Plan of the layout is made which contains the information of
residence and non-residence inside the layout.
❖ With the help of that plan, commercial lands are allocated.
❖ Later the plan is submitted to the Myer of that particular region.
❖ Myer appoints a lawyer to share the legal opinion over the plan.

❖ Once the lawyer agrees and discloses the plan with no legal objections, the plan
is turned into a sketch.
(Sketch contains all the layout design with commercial land markings)
❖ A copy of the sketch is also submitted to the lawyer for further reference.

14
❖ This plan usually takes a period of 3 months.

For the lands available in Rural Areas; -

❖ A no-objection certificate is issued by the collector after the submission of the
master plan.
❖ Tahsildar grants permission
❖ Regional Divisional Officer later grants No Objection certificate.
❖ PWD DRO No objection certificate
❖ Owner id proof. (Aadhar card)

2. Survey Department: -

1 It plays a crucial role in the planning and execution of construction projects. It

primarily deals with land surveying, mapping, and other related tasks.
2 This Department also deals with the verification process of land ownership.
All the essential documents related to the layout and owners are collected and
verified together for the process. The history and location of the land with
exact measures are crosschecked in this department.
3 This simple comes under the approval department as it doesn’t have much
work to deal with except legal assurance that matches the documents.
a) Land Surveying: The survey department conducts detailed surveys of the
land where construction is planned. This involves measuring and mapping
the boundaries, topography, elevation, and other features of the land. The
information collected during the survey helps in the design and layout of the
project.

15
b) Site Analysis: The survey department analyzes the site conditions and
identifies any potential challenges or constraints that may impact the
construction process. This includes assessing the soil quality, drainage
patterns, existing structures, and any other factors that could influence the
construction plans.

c) Design Support: The survey department collaborates with architects,

engineers, and designers to provide accurate land measurements and
mapping data. This information is essential for creating detailed site plans,
architectural drawings, and infrastructure designs.

d) Construction Layout: Once the design is finalized, the survey department

assists in the layout of the construction site. They establish reference points,
benchmarks, and coordinate systems to guide the construction team in
accurately implementing the design on the ground.

e) Quantity and Cost Estimation: The survey department helps in

determining the quantities of materials required for construction. By
measuring and calculating volumes, areas, and lengths, they contribute to
the estimation of construction costs and the preparation of bills of
quantities.

f) Monitoring and Quality Control: During the construction phase, the

survey department may be involved in monitoring the progress of work to
ensure adherence to design specifications. They may conduct periodic
surveys and measurements to verify that the construction is proceeding as
planned.

16
 g) As-Built Surveys: Once the construction is complete, the survey
department performs as-built surveys to document the final layout and
dimensions of the constructed project. These surveys provide accurate
records for future reference and legal purposes.

3. Documentation Department: -

1. Documentation department plays a crucial role in maintaining accurate

records, ensuring compliance with regulations, and supporting the overall
project management process.
2. As the name suggests this department is filled with the process of document
creation and validating with the legal terms with an on-field practical
approach.

The Documents Needed for Reclassification: -

1 Site Photographs

2 Layout Drawing(dwg/dxf)

3 Clearance Approval Copy

4 FORM A

5 FORM C

6 Land Ownership Photos

7 Land Ownership detail Documents

8 Encumbrance Copy

9 Patta Copy

17
 10 Ada gal copy

11 Legal Opinion Copy

12 Combine FMB (.jpeg...pdf)

13 Previous approved layout/ Subdivision (. jpeg.pdf)

14 FMB (Exterior) for Existing Road (. jpeg.pdf)

15 Affidavit for Land Ownership (. jpeg.pdf).

16 Key Plan (.jpeg .pdf)

17 Site Plan (. jpeg.pdf)

18 Tentative Layout Plan (. jpeg.pdf)

19 Contour Plan (.jpeg...pdf)

20 Plans furnished and duly signed by the owner and Licensed Surveyor (in
PDF format) (.jpeg .pdf)

21 CHITTA (.jpeg .pdf)

22 A-REGISTER (. jpeg.pdf)

23 Topo Plan (. jpeg.pdf)

24 Affidavit Document (. jpeg.pdf)

25 Quarry/Stone Crusher Certificate (. jpeg.pdf)

Here are some key responsibilities and functions of the Documentation

department:

a. Document Control: The department manages the control and

distribution of project documents, including contracts, drawings,
specifications, permits, and other relevant paperwork. They ensure

18
 that the right documents are available to the relevant stakeholders at
the appropriate stages of the project.

b. Record Management: The Documentation Department maintains an

organized system for storing and retrieving project-related records.
This may include creating and maintaining a document database or
using document management software to efficiently manage
electronic files.

c. Version Control: It is the department’s responsibility to track

document versions and revisions, ensuring that the latest versions are
used and obsolete versions are properly archived. This helps to
maintain accuracy and avoid confusion during project execution.

d. Compliance and Regulations: The department ensures that all

documentation complies with relevant laws, regulations, and industry
standards. They keep track of permit requirements, safety regulations,
and other legal obligations, helping the company maintain
compliance and avoid potential issues.

e. Collaboration and Communication: The Documentation

Department facilitates effective communication and collaboration
between different project teams and departments. They coordinate the
flow of information, ensuring that stakeholders receive the necessary
documents and updates in a timely manner.

f. Documentation Standards and Procedures: The department

establishes and maintains documentation standards and procedures
within the organization. This includes defining naming conventions,
file formats, and archiving protocols to ensure consistency and ease
of use for all project-related documents.

19
4. Finance Department: -

➢ The financial department plays a crucial role in managing the financial

aspects of the company’s operations.

➢ The very first thing they told me when I got exposed to this department is
that highly prefer Digital transactions all their transitions are not liquid
based. In fact, almost 90% is digital, as this keeps a record of every
transaction on a systematic basis.
➢ Now the main question was how this department allows cash funds when
other departments need that. At the end of every month, they allocate a
specific amount to each department after conducting a meeting with the
head of every department. In this meeting, the department head explains
their relative expenses and works for which they need funds. All this
information is provided to the Owner. He cross-checks everything and
concludes Yes or No.
➢ Once he agrees to the budget, the further process takes place of allocating
funds. If they have enough funds, they provide them immediately, or else
they seek loans from other institutions (mainly Nonbanking institutions)
➢ Also, they prefer cash-related transitions instead of credit ones because of
better land and property rotation.
➢ In case any department requires urgent funds further even after
monthly allocation, The fund-needed department issues a “Request
Voucher” to the finance department

20
➢ In the “Request Voucher,” The information regarding the fund like the
cash Amount required., the Purpose of the required cash, The period of
requirement, and other funds relating information is mentioned.
➢ This voucher is passed to the Entrepreneur seeking permission to
provide funds. Once permission is granted the desired fund is
allocated.
➢ The financial department majorly works on DEBT. As it holds the
DEBT RATIO of 4.5%

➢ The turnover of the firm was 36 Crores in FY 2021 TO FY 2022. In

which the capital invested was 8 Cr.
➢ DEBT RATIO: Company Valuation / Capital Invested

➢ Here are some key responsibilities and functions typically performed by the
financial department in such a company:

• Financial Planning and Analysis: The financial department is

responsiblefor creating and maintaining financial plans and budgets
for the company. This involves analyzing financial data, forecasting
future revenues and expenses, and providing insights to support
decision-making.
• Accounting and Bookkeeping: The financial department
manages the company’s accounting functions, including recording
financial transactions, maintaining general ledgers, preparing
financial statements,and ensuring compliance with accounting
principles and regulations.

21
• Cash Flow Management: Managing cash flow is critical in the
construction industry, given the significant upfront costs and
project-basednature of the business. The financial department
monitors and forecasts cash flow to ensure the company has
sufficient funds to meet its obligations and invest in growth
opportunities.
• Financial Risk Management: Housing and construction
companies facevarious financial risks, including project cost
overruns, economic uncertainties, and credit risks. The financial
department assesses and manages these risks by implementing
appropriate strategies, such as riskmitigation measures, insurance
coverage, and financial hedging.
• Capital Budgeting and Investment Analysis: The financial
departmentevaluates potential investment opportunities, such as
acquiring new properties or equipment, and assesses their
financial feasibility. This involves analyzing the expected returns,
risks, and payback periods to make informed investment
decisions.
• External Relationships: The financial department interacts with
externalstakeholders, such as banks, auditors, tax authorities, and
investors. Theymanage banking relationships, coordinate audits,
and provide necessary financial information and reports to
external parties.

22
5. Development Department: -

• The Developing Department Head draws up an outline of desired costs

and expenses to improve the area and land quality and pitches it to the
financial department.

• The Development Department is responsible for overseeing the planning,

design, and execution of various projects related to real estate
development and construction. Its primary objective is to identify,
evaluate, and execute profitable development opportunities.

• To begin with the development department, The field measurement is

taken in the first place as per the documents. This measurement usually
takes 6 to 12 hours of time then later Flat pattern is drawn in which the
area for Roads, Street Lights, Drainage systems, Telecommunication
Connections, Gardens, ground, water supply facilities, and other
convenient facilities are considered.

• Roads, Street Lights, Drainage systems, Telecommunication

Connections, Gardens, ground, water supply facilities, and other
convenient facilities are built and granted to the Government as Gifts.

• This is also considered to be the most hectic and time-consuming

process among all departments.
• Comparatively, this department consumes money as well and it lasts up to
• Five years or more depending upon the area size.
• Roles and responsibilities within the Development Department may include:

23
1. Market research: Conducting market analysis and feasibility studies to
identify potential development opportunities and assess market demand for
different types of properties.
2. Land Acquisition: Identifying and acquiring suitable land parcels for
development, negotiating purchase agreements, and conducting due
diligence to ensure legal compliance.
3. Project Planning: Developing project concepts, conducting preliminary
design work, and creating project plans, including budgeting, scheduling,
and resource allocation.
4. Permitting and Approvals: Managing the process of obtaining necessary
permits, licenses, and approvals from regulatory authorities and ensuring
compliance with local building codes and regulations.

5. Financial Analysis: Conducting financial feasibility studies, analyzing

project costs and revenues, and preparing financial models to evaluate the
profitability and viability of development projects.
6. Design and Engineering: Collaborating with architects, engineers, and
other design professionals to create detailed project designs and
specifications, ensuring adherence to quality standards and project
requirements.

7. Project Execution: Monitoring project progress, coordinating construction

activities, resolving any issues or challenges that arise during the
construction phase, and ensuring projects are delivered on time and within
budget.

8. Sales and Marketing: Collaborating with the sales and marketing teams to
develop effective marketing strategies, pricing strategies, and sales plans for
the company’s properties.

24
 6. SALES AND MARKETING DEPARTMENT:

SALES DEPARTMENT

Ambalal Housing & Construction Pvt ltd. has a well-trained sales department
that does more than make sales. Sales executives are well-trained and perform
their responsibility very well. The sales department deals with welcoming the
customer to after-sales services.

SALES DEPARTMENT PROCESS IN AMBALAL

Each salesperson is assigned to follow up to 20 to 25 leads in a day and submit

the report to the sales executive. Once they get the consecutive leads, the next
step is a site visit and once the customer is satisfied with the site, they can get
their plot booked and registered on the respective date and the process

25
 continues. So, basically, there are 3 types of sales in Ambalal – 

• Direct sales

• Indirect sales

• Cross Market sales

1. Direct sales – Direct contact with the customers i.e., in person. The
salesperson talks to the customer about the site, its location, area and
surroundings, the site’s features, benefits of purchasing and investing in that
particular site, etc.
2. Indirect sales – Indirect sales represent contacting the customers through
calls, emails, SMS, etc.
3. Cross Market – Here the salesperson includes other businesses of Ambalal.For example,
If a customer invests in a particular site, he/she is also offered or made aware of Ambalal’s other
businesses such as Jeweler, Electronics, Share market, etc.

Here’s an overview of the typical functions and responsibilities of the sales

department in such an organization:

1. Lead Generation: The sales department is responsible for generating leads

and identifying potential customers who are interested in buying or investing
in properties developed by the company. This can be done through various
means, including marketing campaigns, advertisements, referrals, and
networking.

26
2. Customer Relationship Management: Building and maintaining strong
relationships with customers is crucial. The sales team interacts with
customers, answers their queries, provides information about available
properties, and guides them through the sales process. They strive to
understand customer needs, address concerns, and ensure customer
satisfaction.

3. Property Presentations and Tours: Sales representatives showcase the

properties developed by the company to potential buyers. They conduct
property tours, highlight key features and benefits, and explain pricing and
financing options. They may also organize open houses or promotional
events to attract potential buyers.

4. Negotiations and Closing Deals: Sales professionals negotiate with

customers on pricing, terms, and conditions to reach mutually beneficial
agreements. They handle paperwork, contracts, and legal formalities involved
in closing property sales. They collaborate with other departments like legal
and finance to ensure smooth transactions.

5. Market Research and Analysis: The sales department monitors market

trends, competitors, and customer preferences. They gather data and analyze
it to identify potential market opportunities, understand customer demands,
and develop effective sales strategies. This information helps in positioning
the company’s offerings and staying ahead in a competitive market.

27
 6. Sales Reporting and Performance Evaluation: Sales representatives track
and report their sales activities, progress, and achievements to management.
This data helps in evaluating individual and team performance, identifying
areas for improvement, and setting sales targets for future periods.

7. Collaboration with Marketing and Operations: The sales department

collaborates closely with the marketing team to align sales and marketing
efforts. They provide feedback on the effectiveness of marketing campaigns,
contribute to promotional strategies, and share insights on customer
preferences.

The main 5 steps which every salesperson should be aware of are:

1. Lead

2. Site visit

3. Pre-booking procedure (loan eligibility)

4. Booking

5. Registration (sale agreement)

1. Lead site - The clients or the customers that are followed from time to time
by the salesperson to make them invest in the site/ Ambalal.

2. Site visit – Once the client is convinced to invest, he/she is taken for the site
visit and the plot/site is shown to the respective person and he/she is also

28
 made aware of the site/s features, the surrounding area, benefits of buying
that particular plot and also the salesperson makes sure to ask the prospective
client’s opinion, taste and preferences and according to that the desired
plot/site is shown. Here the open-ups and close-ups work. The salesperson
keeps in mind to tell all the positive details about the surroundings and plot
as Ambalal also looks after the client’s safety and satisfaction.

3. Pre-booking procedure (loan eligibility) – The salesperson suggests the

customers for the loan and customers look for their eligibility either for a plot
loan or personal loan in rare cases the salesperson takes a written cheque only
from plot loan eligibility clients just for security purpose and later o after the
registration returns back the cheque (security purpose one).

4. Booking – After loan eligibility checks either a small amount of money is

given during the time of booking of the plot.

5. Registration (sale agreement) – After the booking a document/mutual

agreement between the seller and the customer is been prepared according to
the government rules/values, which consists of the mother document [the
title, patta, Chitta, adangal, 32 years legal document of that particular plot, A-
register], legal opinion from the lawyer with EC [EMPORENCE
CERTIFICATE], legal valuation from the engineer and loan sanction
details). On the registration day, the client gets the DD, MOD, and NOC
from the bank and submits that to the salesperson, and finally gets his/her
plot registered legally according to the government rules/values.

29
 MARKETING DEPARTMENT

The Marketing Department is critical in promoting a business’ vision and

mission. It acts as the company's public face, coordinating and generating all
materials that represent the company. It is the Marketing Department's
responsibility to reach out to prospects, customers, investors, and/or the
community, all while building an overall picture that reflects the firm
positively. It’s primary role is to promote the company’s products and services
to potential customers and generate leads for the sales team.

Few responsibilities of the marketing department –

1. Establishing and managing the brand entails defining who we are, what
westand for, what we say about ourselves, what we do, and how our
business operates. This, in turn, defines the interaction we want our
customers and partners to have with us.

2. Campaign management for marketing activities - Marketing proactively

picks the items and services to focus on throughout the sales cycle and
then creates materials and communications to spread the word.

3. Marketing and promotional materials are created by the

marketing department.

4. Creating content for the website - People generally look up to the website
first for information. The marketing department will be in charge of keeping
Web material up to date, as well as ensuring that the site appears quickly when
someone searches for it.

5. Social media monitoring and managing its pages is completely the

marketing department’s responsibility.

6. The Marketing department makes sure to update their plot’s details on the
site and checks whether it is up to date or not.
30
 MARKETING DEPARTMENT PROCESS IN AMBALAL – The marketing
department with the help of the Internet and other social media get clients and
transfers their request with theirdetails to the sales department further sales
department interacts with them regarding their request and finalize the deal.

31
 SWOT ANALYSIS:

SWOT analysis or SWOT matrix is a strategic planning technique used to

help a person or organization identify strengths, weaknesses, opportunities,
and threats related to business.

STRENGTH, WEAKNESSES, OPPORTUNITIES, THREATS

STRENGTH:

The major strength of AMBALAL is it has strong brand value and is the
market leader in Vellore and has amazing customer relations. They maintain
Better Customer Relations. Their main objective is to increase customer
satisfaction and create a remarkable impact for their company on their
customers. A good promotional strategy is adopted by AMBALAL to transfer
its thoughts to the people.
• Good customer service.
• Good Infrastructure
• Attractive advertisements
• Security guarantee.
• Strong network and partnership.
• Brand equity over the years.
• Customer satisfaction with best returns.
• Value multiples overtime.
• Less risky.

32
WEAKNESSES:

1. Asset that is not liquid - Cash is a liquid asset that can be used to buy
anything from anybody, anywhere. Because real estate is not a liquid
asset, one must sell it to make it liquid to make desired purchases. When
it comes to liquidating the real estate asset, the market may not always
supply with the desired rate. In the event of an emergency, one must sell
the item at a lesser price.
2. A Significant Investment is required - It is not easy to acquire a
property. Purchasing the land necessitates large sums of money and
something extremely precious. People can labor their entire lives and
still not be able to build the house of their dreams.

OPPORTUNITIES:

1. Rapidly Expanding - The rate at which technology and the mechanical

industry are producing new tools and machinery is accelerating the expansion
and production of arable land. People used to be unconcerned about the land,
but today it signifies money. As a result, everyone is racing to obtain a piece of
it.
2. New areas have a lot of potential - Construction machinery and materials
have enabled architects and real estate developers to create a wide range of
architectural and real estate designs. Modern buildings, on the other hand,
offer a high potential for luring new investors and enterprises to the country.

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 THREATS:

1. Economic Downturn - When the country's economy is in a slump, people

begin to cut back on their expenditures. When individuals spend less, it has
a negative impact on the overall sales of firms. As a result of the uncertain
circumstances, no one would be willing to invest in real estate property.
Economic recession is beyond anyone's control, and it takes a long time for
a country to recover.
2. Other Assets Competitors - Real estate is more than just a sound
investment in the market. There are some assets that are more valuable
than real estate. Such as gold, silver, oil and gas, wheat, and so on. The
most important advantage of such assets is that they may be moved and
liquefied in a market where they are in high demand. People will not take
real estate investments seriously if the other assets grow.
3. Price decreases owing to decreased demand - The real estate market is
fraught with uncertainty. The value of a property rises as more people get
interested in it. When people lose interest in something, its value plummets
from the sky. For example, if you need cash quickly and the real estate
market is down, you may have to sell your home for a low price

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 LEARNING OUTCOMES

During the internship and preparation of this report, there were many things
thatlearned. Among different functional and administrative things, some of
the valuable lessons learned during the internship were:
➢ Internship has helped me in gaining information about the Real
Estatecompany. Also got familiar with the Sales Process of a
plot/land.
➢ Learned how to deal with customers and tackle their problems.
During the trainee phase, I got it is essential for a sales manager to be
customer centric. Understand customers’ needs and expectations.
➢ Got a chance to handle one of the customers where I learned how to
interactwith the customer and client, and I explained all the features of
the site to them. This has given me a chance to learn how to address
customers with different needs. Being a good communicator is very
important.
➢ Experienced writing down customer records or any inquiries. Learned
how toapply theoretical knowledge in practical fields and about different
types of customers.
➢ Got familiar with the marketing department of Ambalal and how they
get incontact with the customers.

➢ Learnt about several processes, where several questions are asked to the
customers before and after the sale of the site. A separate record is
maintained by the company. Calls are very important for the company and
can be said to be agood way of maintaining customer relations.

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➢ Got to know about several departments, mainly the
sales andapproval department in the company.
➢ Understood the role of a salesperson which is very crucial. A
salesperson should be patient enough in explaining the features of the site
or clarifying theirqueries, then a good communicator, be transparent
because it is essential to avoid problems.
➢ The most important is diligent merely sitting at the office does not help
in sales. One needs to go out, meet people and make prospective clients,
interact with them regarding the plot and understand their requirements
and satisfy themrespectively. A sales professional ideally should spend his
maximum time in thefield to achieve the target in the best possible way.
➢ Targets are set for the salesperson. If they achieve the target an
incentive isprovided to them.
➢ Learned about booking and the registration process.

➢ Maintaining patience and calmness in handling customers is

necessary, andcourtesy and politeness is the most important asset an
intern should have.

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 CONCLUSION

This internship helped me to improve myself and interact with other staff
members and customers, as well as developed my self-management and
accountability skills. The internship was an excellent opportunity to learn about
the various departments and its diversified function and improve my knowledge
and managerial skills.

The internship experience and the analysis conducted on the Company’s finance,
marketing, and HR departments have been incredibly valuable for my
professional development. It provided me with hands-on exposure to real-world
challenges and allowed me to apply theoretical knowledge in a practical setting. I
gained insights into the operations and dynamics of each department, deepening
my understanding of their roles and contributions to the overall success of an
educational institution.

Through this experience, I developed strong analytical and problem-solving

skills. I learned how to assess strengths, weaknesses, and areas for improvement
within different organizational functions and provide specific recommendations
for enhancement. Additionally, I honed my communication and collaboration
skills by working closely with professionals from various departments,
understanding their perspectives, and effectively conveying insights and
recommendations.

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This internship experience also reinforced the importance of holistic management
in the finance, marketing, and HR sectors. The Company’s finance department
demonstrated strengths in budget management and financial planning, enabling
prudent resource allocation. The marketing department showcased expertise in
developing effective strategies to attract students and enhance the Company’s
reputation. The HR department excelled in talent acquisition and development,
ensuring a skilled and motivated workforce.

This internship experience has been a transformative journey for me, deepening
my knowledge in these areas and preparing me for future professional endeavors.
I am grateful for the opportunity to contribute to the Company’s improvement
while also gaining valuable skills and insights that will undoubtedly shape my
career path.

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 REFERENCE

➢ http://ambalalrealestate.com/

➢ https://ambalalrealestate.com/management-profile

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