●

For his museum, he had to get customers to pay up the loan he took. And he need to let people about the existemce
of this museum and what will they see inside.
The museum was boring even for his family, so he had to exagerrate, in 1800 hyping and exagerationand the
characteristics of PR, he even said "it will change your life", something sensational will catch the peolple's attention
so he changed his strategy

People with some unique characteristics, sometimes he just exagerates it or he makes it sensational when in reality
it is just ordinary but people are persuaded

He got an issue with a journalist who seeks truth and is looking for facts, he does not like how the PR works of lying
to people to watch the show and gain profit

How he used the suppose negative comments about his show for his own benefit and how he used the flowery
words to persuade the journalist that his show is not something bad although yhwy do lie to the viewers, he said the
happiness they bring to the people is what matters

He tricked and cheated his audience into watching the show that is full of lies

It was noteworthy how there was a conflict between the Mr. Barnum and the journalist, it highlights the difference
between being a journalist and being a PR agent.