MODELS OF

COMMUNICATION
Aristotle's Linear Model
Aristotle argues that we should look at five
elements of a communication event to
analyze how best to communicate: speaker,
speech, occasion, target audience and effect
Lasswell's Model of
Communication
Lasswell’s model is a basic framework for
analyzing one-way communication by
asking five questions: Who, said what,
through which channel, to whom, with
what effects?
Shannon-Weaver Model

The Shannon-Weaver model is the first to

highlight the role of ‘noise’ in
communication, which can disrupt or alter
a message between sender and receiver.
Berlo’s S-M-C-R Model
Berlo’s S-M-C-R model explains
communication in four steps: Source,
Message, Channel, and Receiver.

It requires people to be on the same

level for effective communication to
happen. However, that rarely happens
in everyday life.
Westley and Maclean Model
The Westley and Maclean model
shows that our communication is
influenced by environmental,
cultural and personal factors.
Barnlund’s Transactional Model
Barnlund’s Transactional Model of
Communication highlights the role
of private and public cues that
impact our messages.
Frank Dance's Model
Dance’s Helical Model sees
communication as a circular
process that gets more and more
complex as communication occurs,
which can be represented by a
helical spiral.