Aristotle’s Model

 Aristotle argues that we

should look at five elements of
a communication event to
analyze how best to
communicate: speaker,
speech, occasion, target
audience and effect.
Lasswell’s Model

 Lasswell’s model is a basic

framework for analyzing one-
way communication by asking
five questions: Who, said what,
through which channel, to
whom, with what effects?
Shannon-Weaver Model
 The Shannon-Weaver model
is the first to highlight the role
of ‘noise’ in communication,
which can disrupt or alter a
message between sender and
receiver.
Berlo’s S-M-C-R Model
 Berlo’s S-M-C-R model
explains communication in four
steps: Source, Message, Chan
nel, and Receiver.
Osgood-Schramm Model
 The Osgood-Schramm model
looks at reciprocal
communication, showing how
we have to encode, decode,
and interpret information in
real-time during a conversation.
Westley and Maclean Model
 The Westley and Maclean
model shows that our
communication is influenced by
environmental, cultural and
personal factors.
Barnlund’s Transactional
Model
 Barnlund’s Transactional
Model of Communication
highlights the role of private
and public cues that impact our
messages.
Dance’s Helical Model
 Dance’s Helical Model sees
communication as a circular
process that gets more and
more complex as
communication occurs, which
can be represented by a helical
spiral.