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communication that argues that human communication can be broken down into 6 key
concepts: sender, encoder, channel, noise, decoder, and receiver. It is best known for
its ability to explain how messages can be mixed up and misinterpreted in the process
between sending and receiving the message.
Shannon, in his famous article titled “A Mathematical Theory of Communication”
where he outlined the theory, explained what the goal of his model was:
cenario- A assisstant calling the manager to inform a meeting time and noise, like a
weak network of the phone may lead to breakage of the sound and the manager may
interpret wrong information in the phone call. The wrong decoding of the message
directly affects communication.
One part of this model states that the message passes from the sender to the receiver,
but similarly, when the receiver sends a message back to the sender, then role reversal
takes place. The sender becomes the receiver and vice versa.
This model states that two elements are required to send a message that is the sender
and the receiver, and both of them have to encode and decode the message. This is
crucial for the effectiveness and correct interpretation of the message
Schramm’s Model of Communication was proposed in 1954 and had its origins in the
Shannon-weaver model. Initially, it was proposed by Charles Osgood. He initially
proposed that communication is not a linear model but a circular model. This model
was later amended by W.Schramm, who mentioned it in his book.
This model takes a classic approach to explain the flow of communication. It suggests
that communication is a two-way path with the message continually passing between
the sender and receiver.
The basis for this model is that the message should be understood between the sender
and receiver. For example, an art professor will not be able to explain past participle
tense to a group of second standard students.
This model states that two elements are required to send a message that is the sender
and the receiver, and both of them have to encode and decode the message. This is
crucial for the effectiveness and correct interpretation of the message.
Usually, when information reaches the recipient, he aims to comprehend what the
sender is trying to convey. If the receiver cannot comprehend or decode the message
sent by the sender, then the entire process of communication is of no use.
S-When a child is born the only means of communication is crying, he/she cries for
everything like hunger, pain, cold etc.. As the child grows the means of
communication become wider and broader. He learns to makes noises then he learns
language to obtain attention and to fulfil his needs. As a Helix the process of
communication in this case started from crying and later it developed into a complex
and compound means.
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