MODELS OF

COMMUNICATION
Linear model of communication is a simple one-
way communication model. The message flows in a straight line from
sender to the receiver. There is no concept of feedback. The only task
that a receiver does here is to receive the message. Different
models that follow linear model of communication are:

• Lasswell’s Model
• Aristotles Model
• Shannon Weaver Model
• Berlo’s S-M-C-R Model
 SHANON-WEAVER’S MODEL OF COMMUNICATION

• Shannon and Weaver, both engineers from Bell Telephone Labs, “believed that communication
occurred in a linear fashion, where a sender encodes a message through a channel to a receiver,
who will decode the message. Feedback, in this situation, is not immediate (Wrench et al., n.d.).
Examples of linear communication were newspapers, radio, and television (Wrench et al., n.d.).
 Berlo's model believes that for effective communication to take
place, the source and the receiver need to be on the same level.
Only then communication will happen or take place properly.
Hence, the source and the receiver should be similar in the five (5)
elements mentioned.
 Transactional Model of Communication
In transactional model, senders and receivers are known as communicators and both
play equally important role in communication. It suggests that participants in a
communication process are simultaneously senders and receivers.

Transactional model relates communication with social reality, cultural up-bringing

and relational context (relationships). Non-verbal feedback like gestures, body
language, is also considered as feedback in this model. Different models that
follow transactional model of communication are:

• Barnlund’s Transactional Model

• Helical Model
• Becker’s Mosaic Model
 BARLUND’S MODEL OF COMMUNICATION

• TWO-WAY PROCESS
• The sender and receiver are both active participants of the communication process.
• The messages are simultaneously sent by both sender and receiver.
• This model implies that both parties (sender and receiver) send feedback to one another back and
forth.
The Helical model views communication as:

1.Cyclical,
2.Contextual (Influenced by time and experience),
3.Continuous,
4.Non-Repetitive, and
5.Accumulative (getting increasingly more complex and ‘knowledgeable’)
BECKER’S MOSAIC
MODEL OF
COMMUNICATION
Components of Becker’s Mosaic Model of
Communication

• Empty cells– Unavailable messages or sources

• Vertical layers– Set of similar messages
• Cells– Messages and sources
• Receivers go through the cells in loops every time
• The model explains the complexity of human communication.
It also describes the randomness of the origin of messages and
communication as a dynamic process.
 In an INTERACTIONAL MODEL OF
COMMUNICATION, participants alternate
positions as sender and receiver. Each
participant can have an effect on one another.
Schramm's model regards communication as a process between an
encoder and a decoder. Most importantly, this model accounts for how
people interpret the message. Schramm argued that a person's
background, experience, and knowledge (field of experience) are factors
that impact interpretation. The more participants’ field of experience
overlap, the smoother the communication process.
 REFERENCES

• Businesstopia. (2018, February 4). Models of communication. https://www.businesstopia.net/communication

• Wrench, J. S., Punyanunt-Carter, N.M., & Thweatt, K.S. (n.d.). Models of interpersonal communication.
https://socialsci.libretexts.org/Courses/Pueblo_Community_College/Book%3A_Interpersonal_Communication_-
_A_Mindful_Approach_to_Relationships_(Wrench_et_al.)/02%3A_Overview_of_Interpersonal_Communication/
2.04%3A_Models_of_Interpersonal_Communication)