MODELS OF COMMUNICATION

PROCESS
 MODELS OF COMMUNICATION
COMMUNICATION MODELS ARE
METAPHORICAL, SIMPLIFIED,AND
SYSTEMATIC REPRESENTATIONS
OF THE COMMUNICATION
PROCESS
3 MODELS OF COMMUNICATION

LINEAR MODEL
INTERACTIVE MODEL
TRANSACTIONAL MODEL
A. LINEAR COMMUNICATION
A ONE-WAY COMMUNICATIO
PROCESS, FOCUSING ON THE
TRANSMISSION MESSAGE TO A
RECIEVER WHO NEVER
RESPONDS OR HAS NO WAY OF
RESPONDING TO THE
INFORMATION CONVEYED.
 SHANNON-WEAVER
MODEL
IT IS ALSO CONSIDERED
AS THE MOTHER OF ALL
COMMUNICATION MODEL.
 PROS/ADVANTAGES
GOOD FOR AUDIENCES PERSUASION
AND PROPAGANDA SETTINGS

INTENTIONAL RESULTS

LINEAR MODEL
 CONS/ADVANTAGES
COMMUNICATION IS NOT
CONTINUOS

NO FEEDBACK

NO WAY TO KNOW IF
COMMUNICATIONIS EFFECTIVE
OTHER EXAMPLES OF LINEAR MODELS
A. ARISTOTLE’S MODEL

B. LASWELL’S MODEL

C. BERLO’S SMCR MODEL

D. SHANNON- WEAVER MODEL

 B. INTERACTIVE
IS A TWO WAY COMMUNICATION PROCESS
WHERE A RESPONCE IS GIVEN AFTER A
MESSAGE IS SENT. THE RECIPIENT OF THE
ACTION INTENTIONALLY AND
UNINTENTIONALLY GIVES A FEEDBACK
ASSOCIATED WITH THE INFORMATION
RECIEVED.
 ADDITIONAL INFO
1. TWO WAY COMMUNICATION
2. USED FOR NEW NEW MEDIA LIKE
THE INTERNET
3. THERE IS A FEEDBACK
4. CONCEPT OF FIELD EXPERIENCES
 PROS/ ADVANTAGES
1. THERE IS FEEDBACK EVEN IN A
MASS COMMUNICATION
2. NEW COMMUNICATION
CHANNELS
 CONS/DISADVANTEGES
1. SLOWER
FEEDBACK/DELAYED
2. SENDER AND RECIEVER
MIGHT NOT KNOW WHO
THE OTHER PERSON IS.
 SCHRAMM MODEL
SCHRAMM (1954) VISUALIZED
THE PROCESS OF
COMMUNICATION AS AN
EXCHANGE OF THOUGHTS AND
IDEAS.
ENCODING - when an idea or
information is translated into
words and expressed to others.
DECODING- when this idea or
information is understood and
interpreted.
 C. TRANSACTIONAL MODEL
SENDERS AND RECIEVERS
INTERCHANGE ROLES
SIMULTANEOUS FEEDBACK
CONTECT OF ENVIRONMENT
AND NOISE
 ADDITIONAL INFO
1. COMMUNICATION IS
DYNAMIC
2. IT HAS A COMPLEX NATURE
3. IT TAKES INDIVIDUALS AT
ANY GIVEN TIME WITH ANY
GIVEN SUBJECT
 PROS/ADVANTAGES
1. SIMULTANEOUS AND
INSTANT FEEDBACK
2. NO DISCRIMINATION
BETWEEN SENDER AND
RECIEVER
CONS/DISADVANTAGES
MORE NOISE DUE TO
COMMUNICATORS
TALKING AT THE SAME
TIME.
WHICH AMONG THE MODELS OF
COMMUNICATION IS THE MOST
EFFECTUVE???