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COMMUNICATION MODELS
I. LEARNING CONTEXT
Communication models describe the process of communication, visually show the relationship
among variables and help find and correct communication problems.
FRANK DANCE’S HELIX MODEL best illustrates the Transactional Model by showing how the
development of communication is based on previous experiences or behaviors as well as how the
knowledge-base of a person deepens and expands throughout life. He emphasized, “that communication
while moving forward is at the same time coming back to itself and being affected by its past
behavior…” Dance’s model also shows how the external and internal factors that are learned
throughout life influence the person’s understanding of a message.
WILBUR SCHRAMM ‘s INTERACTIVE COMMUNICATION MODEL emphasized the need for
the source to encode the message as well as for the receiver to decode the message. These messages will
always be affected by the “field of experience” from various factors namely; social, cultural,
psychological, situational experiences or gained knowledge. This model also emphasizes the coding and
decoding elements of the process which also focuses on the message exchanges between sender and
receiver and vice-versa. Rather than linear or a one-way process, communication is a two-way street
with a sender and a receiver.
III. ACTIVITIES
3. It is the medium that transmits the signal from the transmitter to the receiver.
A. channel B. messenger C. receiver D. television
7. Transactional Model says people can be both sender and receiver, is proposed by:
A. Osgood B. Schramm C. Shannon D. Weaver
8. Communication is:
A. verbal only C. transmission of information with passive recipient
B. from ONLY one to many D. a process
9. Which of the following is NOT true of the Shannon Weaver Model of Communication?
A. Message does not consist of written and spoken words.
B. The model does not introduce the concept of noise.
C. It is a two-way process.
D. All of the above
10.The following are the main elements of Wilbur Schramm’s simplified communication model
(1954), except;
A. barrier B. speaker/source C. channel D. receiver
ACTIVITY 2: Agree/Disagree
Directions: Write A if you agree to the statement and D if you disagree. Write your answer in BIG
LETTERS in the column provided for.
STATEMENTS ANSWER
.
ACTIVITY 3: Venn Diagram
Directions: Compare and contrast the two models of communication. Refer to the learning context
above. You may use a different sheet of paper for this activity.