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Introductory Message
For the facilitator:
This module was collaboratively designed, developed and evaluated by the
Development and Quality Assurance Teams of SDO TAPAT to assist you in
helping the learners meet the standards set by the K to 12 Curriculum while
overcoming their personal, social, and economic constraints in schooling.
As a facilitator, you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to
manage their own learning. Furthermore, you are expected to encourage and
assist the learners as they do the tasks included in the module.
For the learner:
This module was designed to provide you with fun and meaningful opportunities
for guided and independent learning at your own pace and time. You will be
enabled to process the contents of the learning resource while being an active
learner.
The following are some reminders in using this module:
1. Use the module with care.
2. Don’t forget to answer Let’s Try before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your
answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with
it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you
are not alone.
We hope that through this material, you will experience meaningful learning
and gain deep understanding of the relevant competencies. You can do it!

Let’s Learn

This unit will help you know the different communication models that
attempt to explain the workings of the process of communication. This will also
help you know that the key elements of communication are related to each
other.

This module will cover the variety of models of communication.

After going through this module, you are expected to:

1. Identify the models of communication used in various situations;
2. Give communicative situations which use the models of
communication; and
3. Differentiate the various models of communication.

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 Let’s Try
Choose the letter of the best answer. Write the chosen letter on a separate sheet
of paper.
1. It is the mother of all communication models.
a. Shannon-Weaver Model
b. Schramm Model
c. Transaction Model
d. None of the above
2. There is a collaborative exchange of messages between communicators
with the aim of understanding each other.
a. Schramm Model
b. Shannon-Weaver Model
c. Transaction Model
d. None of the above
3. He modified the Shannon-Weaver Model by adding feedback and field
of experience to the model.
a. Laswell
b. Aristotle
c. Wilber Schramm
d. Claude Shannon & Warren Weaver
4. According to Schramm, it is an important factor in communication.
a. Channel
b. Field of experience
c. Source
d. Context
5. Which of the following is NOT part of the Shannon and Weaver
Mathematical Theory?
a. Source
b. Channel
c. Receiver
d. Computation
6. These proponents find noise as one factor affecting communication
process.
a. Laswell
b. Aristotle
c. Wilber Schramm
d. Claude Shannon & Warren Weaver
7. This model of communication emphasizes field experience as an
essential part in communication.
a. Shannon-Weaver Model
b. Schramm Model
c. Transaction Model
d. None of the above
8. This model is a two-way process of communication. The elements in
this model are inter-reliant for it requires feedback both of the sender
and receiver of the message.
a. Shannon-Weaver Model
b. Schramm Model
c. Transaction Model
d. None of the above

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 9. These are graphic representation of communication process.
a. Models of communication
b. Nature of Communication
c. Elements of Communication
d. Functions of Communication
10. It is a communication pattern alteration factor like culture, social,
psychology, situation and channels used.
a. Noise
b. Context
c. Feedback
d. Field of Experience

Lesson

1 Models of Communication

Let’s Recall
Many scholars have presented communication models that provide full
understanding of process of communication.
Add words or phrases to complete the sentences.
1. ______________ is the process of sharing and conveying messages or
information.
2. When I am the source of the information or the message, I am called the
_______.
3. When I am the recipient of the message, I am called the __________________.
4. When I give response or reaction about the message sent by the sender, I
am giving ______________.
5. I use ______________ as the medium or the means in which the encoded
message is conveyed.

Let’s Explore
What can you say about the following pictures in terms of how
communication happens?

_______________________ _______________________ _______________________

What do you think are the differences of the communication process in the
three pictures?

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 Let’s Elaborate
Models of Communication
Models of communication are conceptual models used to explain the
communication process.
Aristotle’s Model of Communication
It is a linear model which consists of three basic elements: the speaker,
the subject, and the listener. Whether the communication happens or not
depends on the listener, who establishes the point of the message. (Oyero,
2010)

Example:
In a political meeting, the prospective leader delivers speech to the
audience urging for more votes from the constituency. He tries to convince the
crowd in the best possible way he can so that he emerges as a winner.
1. Shannon-Weaver Model
Known as the mother of all communication models, the Shannon-Weaver
model (1949) depicts communication as a linear or one-way process consisting
of five elements: a source (producer of message); a transmitter (encoder of
message into signals); a channel (signals adapted for transmission); a receiver
(decoder of message from the signal); and a destination.
This model, however, has been criticized for missing one essential
element in the communication process: feedback. Without feedback, the
speaker will not know whether the receiver understands the message or not.

Example:
While listening to your teacher in your Oral Communication Online
Class, you felt that your stomach started to grumble. The messages do not get

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into your heart and mind because it is already 12 P.M and you want to eat your
lunch.
2. Transaction Model
Unlike the Shannon-Weaver Model, which is a one-way process, the
Transaction Model is a two-way process with the inclusion of feedback as one
element.

As shown in Figure 2, this model is more interactive. There is a

collaborative exchange of messages between communicators with the aim of
understanding each other. It also shows that a barrier, such as noise, may
interfere with the flow of communication.
Example:
Your friends called you through messenger. You were happily talking
about your good experiences when you were in Grade 10.
3. Schramm’s Model of Communication (interactive model)
Schramm believed that the background of the individual who is involved
plays an important role in communication. People with various knowledge,
experience and cultural practices interpret message in a different way than
other.
A sender passes on the information to the receiver. The receiver
interprets it according to his/her knowledge, experiences.

Example:
You asked your new classmate to buy snacks for you. After a few
minutes, he handed your snack but not the one that you like.

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 Let’s Dig In
Activity 1
Identify the communication model used in each of the following scenarios.
1. It is Joey’s Physical Science class, his teacher instructed him to answer
Activity 1 page 18 when suddenly a loud sound coming from Bluetooth speaker
disturbs his class. He doesn’t even know what page he can find it and doesn’t
know the direction how to answer it.
a. Shannon-Weaver Model
b. Schramm Model
c. Transaction Model

2. Noemi sent an e-mail to her teacher asking her to give details on their
upcoming virtual event. Her teacher didn’t receive her e-mail due to poor
internet connection.
a. Shannon-Weaver Model
b. Schramm Model
c. Transaction Model

3. Mia bumped into Liza. They greeted each other and had a conversation.
a. Shannon-Weaver Model
b. Schramm Model
c. Transaction Model

4. Elyssa asked Prince to hold the water bottle for her. Since Prince is not feeling
well, he did not respond to Elyssa’s request.
a. Shannon-Weaver Model
b. Schramm Model
c. Transaction Mode

5. Sheena made a call to her father about her recognition, but during her call
a group of teenagers passed by and were laughing loudly.
a. Shannon-Weaver Model
b. Schramm Model
c. Transaction Model

Activity 2
Enumerate the models of communication and write their differences.

Models of communication Difference from other models

1.

2.

3.

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Activity 3
Write 1 example of communicative situations of each communication model. The
participants in each situation may be any of the following: yourself, your
siblings, your parents, your relatives, your classmates, your teachers; and the
mass media (newspapers, TV, radio, Internet. For each communication model,
identify the role played by each participant.

Due to transmission error or noise, Assistant can’t be able to understand Mr.

Dela Cruz’s messages.
*The noise affects the communication flow between them.
Write your answers below:
Models of Communicative Role played by each
Communication situations participant

1. Shannon-Weaver model
of communication

2. Transaction model of
communication

3. Schramm’s Model of
Communication

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 Let’s Remember

Let's Apply
Review Activity 3 and choose one of the communicative situations you wrote.
Make a script and a presentation of it. Use your available gadget to record your
chosen activity.
Criteria 5 4 3 2 1
1. The chosen situation showed the features of preferred
model of communication.
2. The presentation demonstrated students’ understanding
of the chosen model of communication.
3. The performance was entertaining.
4. The student was well-prepared.
Total
Overall Score /20

Let’s Evaluate
A. Fill in the blanks with correct words about the models of communication.
Some scholars believed that 1. _____________________ misses one essential
element in communication. This essential element is called
2.____________________.
3. ____________________ added feedback and 4. ____________________ to the
model. The transaction model is a 5. ____________________ process with the
inclusion of feedback as one element.
B. Study the models of communications and write their differences. (5 Points)

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References
1. ipacio, Philippe John F., Balgos, Anne Richie G. “Nature and Elements
of Communication.” Oral Communication in Context, 4-5. Quezon City,
Philippines: C & E Publishing, Inc. 2016
Links
1. Trust in gov’t reaches record high — survey. Janvic Mateo (2017,
August 29). Retrieved from
https://www.philstar.com/headlines/2017/08/29/1733843/trust-govt-reaches-record-
high-survey
2. BPO PHILIPPINES. TQVS (2020, April 20). Retrieved from
http://tqvs.co.uk/2020/04/21/bpo-philippines/
3. Suspicious! Boyfriend buys flower and chocolates. Kat Sadler (2017,
September 26). Retrieved from
https://succubusmag.com/2017/09/26/suspicious-boyfriend-buys-flower-and-
chocolates/
4. Man Pink with No Brain Clip Art. Retrieved from
http://www.clker.com/clipart-man-pink-with-no-brain.html
5. Converging Media A New Introduction to Mass Communication. (2014).
Retrieved from
https://global.oup.com/us/companion.websites/9780199859931/student/chapter1/stests/
quiz/
6. Interactive Model of Communication. Shraddha Bajracharya (2018,
January 6, 2018). Retrieved from
https://www.businesstopia.net/communication/interactive-model-
communication#:~:text=Field%20of%20Experience%20is%20a,the%20communicator'
s%20field%20of%20experience.

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 Development Team of the Module
Writer: Cassie Kaye B. Borboran
Editor: Sherla B. Pereña
Reviewer: Sherla B. Pereña
Illustrator: Camille Jewel L. Garcia
Layout Artist: Camille Jewel L. Garcia
Management Team: DR. MARGARITO B. MATERUM, SDS
DR. GEORGE P. TIZON, SGOD Chief
DR. ELLERY G. QUINTIA, CID Chief
MR. NOEL T. BALUBAL, EPS-English
MR. QUINN NORMAN Q. ARREZA, SHS Focal Person
DR. DAISY L. MATAAC, EPS – LRMS/ALS

For inquiries, please write or call:

Schools Division of Taguig city and Pateros Upper Bicutan Taguig City

Telefax: 8384251

Email Address: sdo.tapat@deped.gov.ph

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