Models of Communication

Prepared by: Charielyn D. Baquilta

Think Pair Share
With your pair differentiate linear
model from transational model of
communication, based on the picture
given.
 1. Shannon-Weaver’s Model/
Linear Model
Originally developed by Shannon & Weaver in 1948, this
model describes communication as a linear process. (See
Figure 1.) This model describes how a sender, or speaker,
transmits a message to a receiver, or listener. More
specifically, the sender is the source of the message.
 1. Shannon-Weaver’s Model/
Linear Model
A message may consist of the sounds, words, or behaviors in a
communication interaction. The message itself is transmitted through a
channel, the pathway or route for communication, to a receiver, who is the
target or recipient of the message. There may be obstacles in the
communication process, or noise. Noise refers to any interference in the
channel or distortion of the message. This is a fairly simple model in which a
message is simply passed from sender to receiver.
 Transactional Models
Fundamentally, this model views communication as a
transaction. Unlike the Linear Model, which is one-way process, the
Transaction Model is a two-way process with the inclusion of feedback
as one element. As shown in Figure 2, this model is more interactive.
There is a collaborative exchange of messages between communicators
with the aim of understanding each other. It also shows that a barrier
such as noise, may interfere with the flow of communication.
 Work with Pair
Explain at least three unique features of each model. Your report must follow the
format provided.
Models of communication Unique Features

Linear Model 1.
2.
3.

Transactional Model 1.
2.
3
Answer the following questions.
 
1. What are the different models of communication?
2. Can you identify what model of communication we often used?
Defend your answer
 MULTIPLE CHOICE:
Choose the letter of the correct answer.
1. This model of communication was developed by Shannon and Weaver in
1948.
a. Linear Model b. Interactional Model c. Transactional Model
 
2. This model of communication assumes that communication only goes in one direction.
a. Linear Model b. Interactional Model c. Transactional Model

3. A model of communication which views that communication is an ongoing process.

a. Linear Model b. Interactional Model c. Transactional Model
 4. A model of communication which gives emphasis on the field of experience in
each communicator.
a. Linear Model b. Interactional Model c. Transactional Model
5. This model also recognizes that messages will influence the responses, or
subsequent messages produced in the communication interaction
a. Linear Model b. Interactional Model c. Transactional Model.

6. It consists of the sounds, words or behaviors in a communication interaction.

a. Feedback b. Channel c. Message

7. It is known as the pathway or route for communication.

a. Feedback b. Channel c. Message
 8. He/she is the recipient of the message.
a. Receiver b. Channel c. Sender
9. This refers to a response that a receiver gives to a sender whether the message is
received or understood.
a. Feedback b. Channel c. Message
10. The Linear Model recognizes this feature as it influences how a sender constructs a
message.
a. Feedback b. Field of experience c. Message
Answer Key
 1. A
2. A
3. C
4. C
5. C
6. C
7. B
8. A
9. A
10. B