Professional Documents
Culture Documents
Have you tried studying the nature, process and function of communication? How about the
models of communication? If you have, were you able to understand it clearly?
This module was created with your needs in mind. It’s here to assist you in mastering
communication’s nature, process and function while Communication Models will assist you in
comprehending how individuals communicate to build mutual understanding and better
relationships. This module’s objective is versatility and allows it to be used in a variety of
learning contexts and different situations for learning.
Recognizes that students have a wide range of vocabulary levels. The lessons are set up
to follow the course standard sequence.
This module is divided into two lessons. These are:
Lesson 1 – Functions, Nature and Process of Communication
Lesson 2 – Communication Models
Lesson 1
Lesson 2
1
2. It is the receiver’s response or reaction to the sender of the message.
3. It is the verbal exchange of thoughts, messages, or information a signal, a piece of text, or a pattern
of behavior
A. both the sender and the receiver must send and receive messages.
D. The sender converts the message into a form that can be understood.
6.Which of the following factors has an impact on the communication process’s flow?
A. barrier
B. source
C. feedback
D. channel
7. Which of the following elements does not appear in the Shannon – Weaver model?
A. barrier
B. receiver
C. feedback
D. channel
8. Which model depicts a one-way communication where the source of information does not know or
if the communication is understood or not?
A. Interactive
B. linear
C. transactional model
D. Both A and C
9. You and your Classmate would like to initiate a homeroom project for the benefit of the School
and learners. The chairman of the board of elected officials presented his proposal and ignored his
board of members. What model of communication is presented here.
2
A. Transactional Model
B. Shannon -Weaver Model
C. Berlo’s Model
D. Schramm Model
10.Which communication model depicts the exchange of ideas among people? different people and
demonstrates growth in the process?
A. Interactive
B. linear
C. transactional model
D. None of the above
Lesson 1
your hands, raising your eyebrows regular phone calls with your buddies, constant text
message exchanges. These are just a few instances of how humans use social networking
sites. Their thoughts, feelings, ideas, and insights are communicated. These only indicate
https://stock.adobe.com/ph/images/big-family-together-vector-illustration/282913257
3
Life is a gift, you’re coming to the world believe it or not is a big joy! Your first sob, your
arrival into this world was a great blessing. Your actions like when you cried, your mother
recognized that you were hungry and offered you milk, your expressions on your face also
conveyed your emotions. Your progress as a child is evident through simply raising your hands
or nodding your head, laughing out loud response to short words. Now, you can fully act out,
speak and write to express your thoughts and feelings to everyone. These are the things you
made for you to communicate.
What’s New
When you share your thoughts with others or send information to them, there are two methods
to do it. You can either say what you want with words or you may say it without them instead
use gestures and facial expressions to convey oneself. People have changed since then. People
interact and are social beings. Humans live to interact but if you go back far enough in human
history, you will find that early man couldn’t speak like you do now. Symbols, gestures, noises,
and drawing are examples of communication techniques. Take a look at the pictures presented.
Tell the different ways of communicating with others. Write your answer in your activity
notebook.
https://clipart.world/tv-clipart/watching-tv-png/ https://www.istockphoto.com/illustrations/two-teachers-in-classroom
1.___________________________ 2 _____________________________
_____________________________ _____________________________
_____________________________ ______________________________
_____________________________ ______________________________
4
http://clipart-library.com/images-of-people-crying.html
https://pngtree.com/freepng/teachers-day-class-scene-elements_4087915.html time.com/smiling-happy-young-woman-surrounded-hands-thumbs-up-concept-
public-approval-acknowledgment-recognition-smiling-happy-image121481801
3.___________________________ 4. _____________________________
_____________________________ _____________________________
_____________________________ ______________________________
_____________________________ ______________________________
https://www.dreamstime.com/stock-image-children-world-image14704001
5.___________________________
____________________________
____________________________
_____________________________
What is it
What exactly is communication, and why do we communicate in the first place?
NATURE OF COMMUNICATION
Communication is a two – way process in which living and nonliving things exchange information.
It’s also a way to send and receive messages, information, and other files. For mutual understanding,
thoughts and sentiments are exchange (Gregoriom ,J.C.,2015) People and the world they live in are
linked via communication. It is by way of People's ability to express and share their thoughts and ideas
is referred to as communication. Information and messages via oral communication, gestures and
signals, signs, and other means. People have always communicated in various ways with one another.
Let’s expand on the definition of communication using the two main terms mentioned earlier:
“message'' and “understand”.
1. A message is understood when it is communicated. (Communication is a message understood)
5
We cannot say that communication has occurred until the message has been understood. This
has happened. Let’s send someone a message that says, “where came you?” the one who
receives this communication will be confused on what you are talking about. The words are
incomprehensible. The message is sent, but the recipient does not get it. It’s obvious as a
result, we must consider two factors in order to communicate effectively. First and foremost,
there must be a clear message. second, the message has to be clear It is understood by the
intended recipient.
2. Communication is the exchange of message in a social setting. (Communication is a social
interaction through messages)
Consider someone saying “It’s quite hot today.” In this simple example, we’re talking about
the weather. We experience is communicated, the fact that the weather is warm we can
perceive. Physical experience in this case, were sharing a feeling or an experience with
someone, then as a result we can tell that “communication is the sharing of information and
We talk about issues and come up with solutions. We converse and share ideas. At times we
transact then we bargain. All of this is accomplished through the usage of communication.
Consider a circumstance in which we are unable to communicate and engage with others.
Consider a family who lives in the same house but never speaks to each other or passing any
kind of message from one person to another. It can be terribly lonely in such a situation. As
well as a problem all sorts of human connects will suffer if there is no communication.
PROCESS OF COMMUNICATION
There are also occasions when we don’t communicate well, which leads to misunderstandings. A
misunderstanding or a breakdown in communication. Why do you believe this occurs? What can you
do to stay away from them?
We are sometimes misconstrued because of the volume of our speaking. When we talk with someone,
we communicate via the volume of our voice or the tempo at which we speak, our acquaintances or
pals we are sometimes misunderstood because of the nonverbal behaviors we project or include in our
speech during face- to- face interactions. In communication we are also misunderstood when we send
text or chat messages because those communication are frequently brief and emotionless let us now try
6
to think about the communication process, how does it work? Is it possible to communicate? What are
the procedures?
https://learntechit.com/the-process-of-communication/
● Letters
● Texting
● Emails
● Books
● Face-to-face conversations
● Speech
● Host on a Radio
● Interviews
Nonverbal Communication
Nonverbal communication is the use of body language to convey a message.
7
● Waving (An indication of "Hello" or "Goodbye" in some cultures)
● Head nod (An indication of agreement)
● Finger tapping (Impatient or tired of waiting)
● Arms crossed over chest (A gesture indicating defensiveness or stress)
● Making eye contact (An indication you're paying attention)
● Handshakes
● Hugs
● Smile
● Sign language
FUNCTION OF COMMUNICATION
What is the purpose of communication?
Because communication is unavoidable in our lives, it occurs spontaneously and unconsciously.
Communication serves a variety of functions. Some of the various reasons we communicate are as
follows:
1.Inform
Let's take a look at how Yummy Cakes uses communication to inform within their organization. The
idea of informing within an organization is to provide data and information so that employees can
effectively complete their job. Information ensures that an employee is aware of the rules and
procedures of an organization. It also eliminates job uncertainty for workers when they are fully
informed.
There are three types of ways information can travel in a company. Downward-moving
communication is information that moves from superiors to subordinates and usually consists of
directives or updates. Yummy Cakes' CEO recently sent out an email to all of his managers that there
would be mandatory layoffs that needed to be implemented by the end of the month. This would be
considered an example of downward-moving communication.
Upward-moving communication is information that moves from subordinates to superiors and
usually consists of feedback or reports. For instance, Yummy Cakes' marketing manager wanted an
increase in her monthly advertising budget. She asked the vice president of marketing for a
consideration of a $10,000/month increase.
Horizontal-moving communication is information that flows from worker to worker or manager to
manager (peer to peer) and consists of reports or data. An example of this type of communication
would be one coworker telling another coworker about the company stock price.
2.Motivation is the third Function of Communication. This is when the Speaker's purpose is to
persuade or try to persuade another person to change his/her opinion, attitude, or behavior. This
is different from Regulation and Control where the Speaker simply directs others and insists on his/her
own agenda.
3. A function of both interpersonal and mass communication in which the sender seeks to please and
the receiver is expected to enjoy. For Schramm, entertainment is one of the key functions of
communication from the point of view of the individual (others call this a diversion function), and
also viewed socially. In relation to mass communication, entertainment can be seen as a function of
media use it is widely listed as one of the uses and gratifications of media use for users. One of the
objectives of the mass media is to entertain, while the related objectives of the individual include
enjoyment, relaxation, and escape. Unlike other functions, Schramm notes, entertainment requires a
certain ‘willing suspension of disbelief’. For the Frankfurt school, this was akin to political passivity,
and Adorno argued that the real function of mass-media entertainment was to subdue the working-
8
class. From another perspective, the entertainment function can be seen to be analogous to the
aesthetic function featured in other framings of communicative functions, an analogy which flouts the
distinction between high culture and popular culture.
We can see from the chart above that communication serves a variety of objectives. Communication is
something we do at home, at school, at work, and at play.
What’s More
Consider how you deal with communication in your day-to-day existence. Make a list of scenarios in
which communication occurs. Then, in the third column, indicate the result of the communication
transaction and whether it was successful or not by stating the parts that made it so, as well as its
function. You will be given an example. Answer this question on a separate sheet of paper.
In doing this you have recalled many scenarios that occurred from time to time. This every time we
communicate with ourselves we engage in communication transactions as well as with others we can’t
help but to communicate.
9
most important insights about the definition nature of communication, Process of communication and
Functions of communication
1. Nature of communication
2.Process of communication
3.Functions of communication
What I Can Do
Assessment
Direction: Read each item carefully before selecting the letter that matches to your answer. Write your
answer on your activity notebook.
1. It is the exchange of ideas, messages, or information as by speech, signs or signals writing or
actions.
10
C. Each party is free to speak whatever they want without affecting the other or caused
interruption
D. Each political party speaks a different language.
6. It is the communication content.
A. media B. message C. jargon D. noise
7. This is vital for effective communication.
A. Two -way process
B. One- way process
C. Both One- way process and Two -way process
D. Three - way process
Lesson 2
Communication Models
What I need to know?
This module was created with your needs in mind. It’s here to assist you. Master the various
build mutual understanding and good relationship. This modules scope permits to be used in
vocabulary levels of learners. The lessons are organized to follow the course’s typical
sequence.
⮚ Models of communication
After completing this module, you should be able to:
⮚ Differentiate the various models of communication;
What I know?
When was the last time you spoke to someone or had a chat with someone? With a group of people?
11
How did it turn out? Was it a positive outcome or a negative outcome? Is it a miscommunication or a
conflict? Why do you believe that?
Have you ever spoken with someone but receive no response in any way? Have you ever sent a
message and never received any response? This is an example of linear communication. The Linear
Model of Communication is a model that suggests communication moves only in one direction.
The Sender encodes a Message, then uses a certain Channel (verbal/nonverbal communication) to send
it to a Receiver who decodes (interprets) the message. The sender is the initiator of communication.
(https://www.google.com/search?q=linear+communication&oq=linear+commun&aqs=chrome.0.0i433i512j0i512j69i57j0i51
2l7.5807j0j15&sourceid=chrome&ie=UTF)
12
Linear Models
Originally developed by Shannon & Weaver in 1948, this model describes communication as a linear
process. (See Figure 1.1.) This model describes how a sender, or speaker, transmits a message to a
receiver, or listener. More specifically, the sender is the source of the message. A message may consist
of the sounds, words, or behaviors in a communication interaction. The message itself is transmitted
through a channel, the pathway or route for communication, to a receiver, who is the target or
recipient of the message. There may be obstacles in the communication process, or noise. Noise refers
to any interference in the channel or distortion of the message. This is a fairly simple model in which a
(https://ecampusontario.pressbooks.pub/evolutionhumancommunication/chapter/chapter-1/)
https://ecampusontario.pressbooks.pub/evolutionhumancommunication/chapter/chapter-1/
Figure 1.1:
Shannon and Weaver Model
While the linear model was highly influential during the mid-20th century, this model is perhaps too
simple. Its limitations are easy to see if you pause to think about the beliefs about communication, or
assumptions, made in this model. First, this model assumes that communication only goes in one
direction. Here, a person can be a sender or receiver, but not both. This is problematic because
communication in action is more dynamic than the linear model suggests. In action, communication
involves a give and take between senders and receivers in which listeners are not simply passive
receptacles for a sender’s message. This model is also limited because it provides only one channel for
only one message. Finally, it implies that messages themselves are clear-cut with a distinct beginning
13
and a distinct end. However, communication is rarely, if ever, as neat and tidy as a linear model would
suggest.
Schramm Model
Feedback was added to the Shannon-Weaver Model. The recipient of the message decodes it and
creates a feedback based on his understanding of the information sent and vice versa.
The figure identifies the six elements of communication which are the sender, the message sent, the
receiver and the feedback provided by the receiver and sent back as a response to the sender and the
Remember, information may become useless if it is not conveyed properly to others. Thus, the
processes of encoding and decoding are the key components of this model, including feedback.
Encoding is when an idea or information is translated into words and expressed to others.
Decoding is when this idea or information is understood and interpreted by the receiver.
Interactional Models
In the move to a more dynamic view of communication, interactional models follow two channels in
14
which communication and feedback flow between sender and receiver. Feedback is simply a response
that a receiver gives to a sender. (See Figure 1.2.) Feedback can be verbal (i.e. “yes”) or nonverbal
(i.e. a nod or smile). Most importantly, feedback indicates comprehension. It can help senders know if
their message was received and understood. By focusing on flow and feedback, interactional models
Figure 1.2:
Interactional Model
The final feature of this model is the field of experience. The field of experience refers to how
environment, experiences, culture, and even heredity can influence how a sender constructs a message.
Keep in mind that each person brings a unique field of experience to an interaction. Likewise, each
communication interaction is unique. While the interactional model is more dynamic than the linear
model, it still contains some limitations. For instance, this model implies that while people can be both
senders and receivers, they cannot do so simultaneously. In lived communication, roles are not quite
Transactional Models
The transactional is the most dynamic of communication models. One notable feature of this model is
the move from referring to people as senders and receivers to referring to people as communicators.
This implies that communication is achieved as people both send and receive messages. (See Figure
communication is a cooperative action in which communicators co-create the process, outcome and
effectiveness of the interaction. Unlike the linear model in which meaning is sent from one person to
15
another, also unlike the interactional model in which understanding is achieved through feedback,
people create shared meaning in a more dynamic process in the transactional mode
https://ecampusontario.pressbooks.pub/evolutionhumancommunication/chapter/chapter-1/
Direction : Answer the following questions. Write your answer on your activity notebook.
1. What are the types of communication models?
Activity 2
List down examples of situation in each of the given communication models
Assessment
16
A Direction : Write T if the statement is True write F if the statement is false . write your answer on
your activity notebook.
1.The Linear Model of Communication is a model that suggests communication moves only in one
direction.
2.Feedback is simply a response that a receiver gives to a sender.
3. Interactional Model is the final feature of this model is the field of experience.
B. Directions: Read each item carefully then choose the letter that
corresponds to your answer. Write your answers on a separate sheet of paper.
7. You ask your sister to put on her mask every time she goes out and she nods in
reply. Which model of communication is presented here?
A. Interactive
B. Linear
C. Conversational
D. Transactional
10. A strong wind struck as Arnold and his father took turns in pulling the fishing
boat to the shore. Arnold cannot hear his father’s voice. Which affects the flow of
the communication process?
A. Arnold’s voice B. boat C. father D. wind
17
Answer Key
Lesson 1
What’s New(p.9)
● Answer may vary
What’s More(p.9)
● Answer may vary
What I Have Learned (p.9)
Lesson 2
What’s in (p.12)
lets try this (p.16)
1.c * answer may vary
2.b Additional Activity (p.16)
3.a * answer may vary
4.d
5. f
Assessment (p.17)
1. T 6. c
2. T 7. a
18
3.T 8. c
4. T 9. b
5.F 10. d
Let’s Remember
⮚ Definition: Communication is a system that we use in our daily lives to
communicate with others, communicate with others, and so on. In most cases,
it refers to the act of transferring data from one location, group, or individual to
another. The process by which we communicate is known as the communication
process. It is essential for the development of any function, management, or
event.
Congratulations for finishing this module until the end. How was it? Did you learn a lot
from it? A summary of its main points is given below to help you remember them better.
Let’s Sum Up
This module tells us that:
♦ Find out important details on the Nature, Process and function of communication.
19
References
Book references
⮚ Idalang Mark Anthony P.; Dasig , Ethel B., Oral Communication in Context Quarter 1, Module
1
⮚ Maming , Divina P., Oral Communication in Context Quarter 1, Module 2
Online references
⮚ https://ecampusontario.pressbooks.pub/communicationatwork/chapter/1-3-the-
communication-process/
⮚ https://stock.adobe.com/ph/images/big-family-together-vector-illustration/282913257
⮚ https://clipart.world/tv-clipart/watching-tv-png/
⮚ https://www.istockphoto.com/illustrations/two-teachers-in-classroom
⮚ https://pngtree.com/freepng/teachers-day-class-scene-elements_4087915.html
⮚ time.com/smiling-happy-young-woman-surrounded-hands-thumbs-up-concept-public-
approval-acknowledgment-recognition-smiling-happy-image121481801
⮚ https://www.dreamstime.com/stock-image-children-world-image14704001
⮚ https://learntechit.com/the-process-of-communication/
⮚ https://ecampusontario.pressbooks.pub/communicationatwork/chapter/1-3-the-
communication-process/
⮚ https://www.google.com/search?q=linear+communication&oq=linear+commun&aqs=chrome.
0.0i433i512j0i512j69i57j0i512l7.5807j0j15&sourceid=chrome&ie=UTF)
⮚ https://ecampusontario.pressbooks.pub/evolutionhumancommunication/chapter/chapter-1/
⮚ https://cloviscenter.libguides.com/Communication/VerbalVSNonverbal
⮚ https://study.com/academy/lesson/linear-model-of-communication-definition-
examples.html
⮚ https://www.google.com/search?q=Discuss+briefly+the+three+major+functions+of+commu
nication-
+to+inform%2C+to+motivate+and+to+entertain.&oq=Discuss+briefly+the+three+major+func
tions+of+communication-
+to+inform%2C++to+motivate+and+to+entertain.&aqs=chrome..69i57.1814j0j7&sourceid=c
hrome&ie=UTF-8
⮚ https://study.com/academy/lesson/what-are-the-functions-of-communication-definition-
examples.html
20
Note: Kindly use authentic activities wherein learners can participate and think critically. Since the
lesson is about the nature and process of communication, activities can be in a situational manner. For
example, instead of just simply giving them a pen and paper evaluation, you can let them be in group
to act in a role play portraying the process of communication (face to face) or let them think of a
symbol/situation that they can draw that corresponds to their day to day experience when
communicating with other. Use creative assessments aside from the cognitive ones. Incorporate short
activities every after discussion to refresh/test the learner’s critical thinking. Also, give timely and
relevant examples if necessary. And most importantly, see to it that the activities given are aligned to
the learning competencies.
21