Module 1 - Assessment

Name: Krizah Marie C. Caballero Course and Section: BSA 1A

Direction: Write on the space provided, what model is being described.

Aristotle’s Model of Communication 1. Occasion and audience are needed to be known by the
speaker to achieve particular result every speaking engagement.

Barnlund’s Model of Communication 2. Communication is continuous and considered to be complex

since noise can be everywhere. It is also postulated as communication in a circular manner.

Osgood-Schramm Model of Communication 3. Interpreter plays an important role in communication

process. Both the sender and the receiver have to interpret the codes received into signals.

Berlo’s Model of Communication 4. It emphasizes in this model the importance of the common
grounds both receiver and sender to make communication successful.

Shannon-Weaver’s Model of Communication 5. In this model, the sender is the information source
and the receiver is the destination. Noise interferes with the communication process. And, feedback
is given by the receiver to the sender.

Explain the importance of each element in communication process.

1. Sender
The sender is the one who initiates the communication process by encoding the message and intends
to convey the message to pass information and ideas to another. The sender comes up with an idea
and sends a message to share information with others.
2. Receiver
The receiver is the person for whom the message is intended. It is the one who comprehends the
information from the sender. It must first be able to receive the sender's message and then decode or
interpret it.
3. Message
The message is the information that the sender wants to relay to the receiver. It is the information or
subject matter the source is intending to share. The information may be an opinion, feelings,
instructions, requests, or suggestions. It involves those verbal and nonverbal behaviors, enacted by
communicators that are interpreted with meaning by others.
4. Channel
Channels are the mediums or means through which the message is transmitted. The sender usually
selects the channel during the encoding process. Communication channels include mediums like
meetings, presentations, letters, memos, emails, telephone calls, social media sites, and videos.
Without a channel, the message cannot be transmitted or transferred to the receiver.
5. Feedback
Feedback is the process of ensuring that the receiver has received the message and understood in the
same sense as the sender meant it. Feedback is composed of messages the receiver sends back to the
source. Verbal or nonverbal, all these feedback signals allow the source to see how well, how
accurately the message was received. It marks the completion of the communication process.