Communication

Communication is a process that involves sending

and receiving messages through the verbal and
non-verbal methods. Communication is a two-
way means of communicating information in the
form of thoughts, opinions, and ideas between
two or more individuals with the purpose of
building an understanding.
 Linear Model of
Communication
The way in which a message, the content of
information being sent, is transmitted from a
sender to a receiver. It is the type of
communication that only occurs one way 
Transactional Model of Communication

The Transaction Model of communication

describes communication as a process in
which communicators generate social realities
within social, relational, and cultural contexts.
 Interactive Model of
Communication
The Interaction Model of communication
describes communication as a process in
which participants alternate positions as
sender and receiver and generate meaning by
sending messages and receiving feedback
within physical and psychological contexts.
 Lasswell’s Model
It analyzes communication in terms of five
basic questions: "Who", "Says What", "In
What Channel", "To Whom", and "With What
Effect“.
 Aristotle’s Model
It is mainly a speaker centred model where
the speaker and speech are very important.
 Berlo’s Model
It is outlined into six stages: the
communications source, the encoding of the
message, the message, the delivery method of
the message, the decoding of the message,
and the message receiver.
 Barlund’s Model
It explains how each person only gives
attention to certain cues by decoding them
while they encode and produce behavioural
cues in response.
 Shannon-Weaver’s Model
It explains communication in terms of five
basic components: a source, a transmitter, a
channel, a receiver, and a destination.
 Schramm’s Model
Based on three fundamental components: a
source, a destination, and a message.
 White's model of
Communication

Eugene White's model recognizes feedback as

a part of the communication process. 
 Barriers to Communication

• Physical
• Linguistic
• Interpersonal
• Intrapersonal
• Cultural
• Organizational