Who is the main consumer segment for which my brand is positioned?

Brand: ADIDAS - Category: Sneakers

Applying the Iceberg model:

Demography:
Man, urban, young, middle economic class, student, university
student, athlete, Peruvian

Behaviour:
I use the brand when I exercise or attend a sporting event. My
commitment to the brand is high since I consider myself an amateur
soccer player and I play soccer regularly. For this reason, I find myself
in the category of a fixed and loyal customer.
I wear light and fresh clothes daily, with sneakers being my favorite for
the comfort they give me throughout the day.

Psychographics:
I look for quality before quality. I am often on the lookout for news and
innovations on the market.
Considering the VALS segmentation model, I consider that I am in the
typology of those who experiment.

Needs and motivations:

A large part of the week is dedicated to my passion, football. I train,
play and attend sports competitions, as they are ways to distract
myself and get out of my comfort zone.
I often like to work out as I have a need to grow physically and stay fit
for my amateur soccer team.
I enjoy showing what I am achieving.