827956

NUR FATIN BINTI MOHAMAD ATAN

BJMP5023 A202 QUICK QUIZ 1

Dear student
This is a quick quiz 1 that each of student needs to answer it.

Q1. What is a digital content?

Digital content is any content that exists in the form of digital data. Also known
as digital media, digital content is stored on digital or analogue storage in
specific formats. Forms of digital content include information that is digitally
broadcast, streamed, or contained in computer files. Viewed narrowly, digital content
includes popular media types, while a broader approach considers any type of digital
information (e. g. digitally updated weather forecasts, GPS maps, and so on) as
digital content.

Q2. Name TWO (2) companies that produce the digital contents.
1. Google
2. Amazon

Q3. List TWO (2) products related to digital contents.

1. Netflix (Entertainment)
2. Kindle (Education/Book)

BJMP5023 A202 QUICK QUIZ 2

Dear students,

Q1. What is Customer Benefit Package (CBP)?

Customer Benefit Packages (CBP) is a clearly defined set of tangible and intangible
features that the customer recognizes, pays for, uses, or experiences. The CBP is a
way to conceptualize and visualize goods and services by thinking broadly about
how goods and services are bundled and configured together. The CBP attributed
and features are chosen by management to fulfil certain customer wants and needs
Q2. Suggest ONE (1) product or service with CBP.
1. IKEA
- Offer their catalogue by mail or digitally through the IKEA app.
- IKEA’s Smaland (for kids to play around)
- IKEA’s restaurant with their signature dish

1
 827956
NUR FATIN BINTI MOHAMAD ATAN
BJMP5023 A202 QUICK QUIZ 3

Dear students,
This is a quick quiz 3.

Q1. What might the competitive advantage of these companies?

A. Apple Corporation
- Brand Equity
- Premium and a wide variety of products
- Innovation
- Premium Pricing
B. Nestle
- Bolstered Research & Development
- Partnership with Big Companies
- Product Availability
- Plant Based Meals

Q2. Choose your own company with a competitive advantage.

A. Shopee
- Shopee Guarantee
- Messaging focus (Free Shipping)

BJMP5023 A202 QUICK QUIZ 4

Just a quick quiz on the:

1. Briefly explain on "Custom or make-to-order".

a. Make to order (MTO), or made to order, is a business production strategy
that typically allows consumers to purchase products that are customized
to their specifications. It is a manufacturing process in which the
production of an item begins only after a confirmed customer order is
received.

2. Give TWO (2) examples of

a. Job Shop
- Tailored suit
- Customize uniform
b. Flow Shop
- Automotive factory
BJMP5023 A202 QUICK QUIZ 5

2
 827956
NUR FATIN BINTI MOHAMAD ATAN
Based on your experience in which the lack of appropriate inventory at a retail
shop has cause you as the customer to dissatisfy?
Out of stock product that being advertise. When you do the promotion for certain
product, you should ensure their availability for customer to purchase it.

BJMP5023 A202 QUICK QUIZ 6

Each student must assess ONE (1) of the following issues.

1. Covid 19 impacts on day-to-day operations of a company

- Most of employee need to work virtually, so maybe it become some
nuisance or hard for them. Some company operations change their
business hour and service being offered.
2. Covid 19 impacts on the supply chain of raw materials
- Lot of raw materials be in shortage situation. Some product cannot be
produce at the moment because this situation.
3. Covid 19 impacts on the positive sides of development of Gig Economy.
- Thankfully Gig economy doing much well in this pandemic situation. As
example, food rider or delivery service are in high demand.

3
 827956
NUR FATIN BINTI MOHAMAD ATAN
Exam 1
List down the elements in triple bottom line strategy
c. Profit
d. People
e. Planet
Exam 2
Why some F&B SMEs in Malaysia have survived during pandemic Covid-19?
The F&B SME’s in Malaysia have survived during pandemic Covid-19 because all of
people still need food to survive. Other than that, they keep try new strategy to
maintain their business to not slump too much, like doing delivery and take away
service at good price. Government support also helps F&B SME’s to stay good in
this pandemic.