COLEGIO DE DAGUPAN

Arellano Street, Dagupan City

School of Business and Accountancy

Semi-Final Examination (Set A)

Strategic Business Analysis

Name: Micah Torio Erguiza

Course, Year and Block: BSA, 2ND YEAR, BLK 03
Date: MAY 16,2022

I. Describe, Discuss and explain the FF:

- Give your own feedbacks

Your answers will be graded as follows:

- 50% content

- 10% Grammar

- 30% Originality

- 10% Structure

I. This Covid-19 pandemic greatly affected our economy. With our economy on the
decline and the non-essential businesses having a harder time compared to
those deemed as essential businesses. Given the uncertainty and complexity of
the situation, give your evaluation on the competitive positioning, strategic
positioning and internal analysis of a business (Any Business that you want. Cite
1 company only) pertaining to its present state and its future state after
pandemic. Write your personal conclusion afterwards.
ANALYSIS: MCDONALD’S

Many businesses are evaluating how well their marketing strategies translate
during a pandemic in light of the conflict of 2020. With the global pandemic came a greater
understanding of the importance of transparency and accountability in establishing
genuine bonds. We’ve seen how an organizations can help to bring genuine change in the
world at large. Not only is it possible, but customers are demanding it in many ways. While
this does not happen overnight, businesses that take steps to become more accountable to
their customers can use this shift to strengthen and deepen their relationships.

The term “fast” in fast food is used to distinguish businesses that provide and
promote a convenient and efficient service experience. McDonald’s differentiation
strategies place a premium on efficiency. The company frequently places restaurants
near highway exits or in busy business districts. This makes it easier for buses to pull
over. In busier restaurants, the company emphasizes its quick ordering process, which
includes displaying the typical service time on the cash registers. A small fast food
owner can compete on efficiency by hiring quality workers, paying them fairly, and
motivating them. In addition, the company regularly promotes several sandwiches with
“six grams of fat or less,” and has used direct comparison ads to promote its superior
nutritional value.

Even though McDonald’s Philippines has long been a formidable leader in the
quick service restaurant sector, it was not immune to the COVID-19 pandemic’s ravages.
But, true to its resilient nature, McDonald’s Philippines was able to reclaim its footing,
its fundamentals intact and its mission to recover from the pandemic sharpened.
McDonald’s Philippines did survive and thrive in 2020, owing to the company’s long-
standing commitment to safety. McDonald’s remained committed to ensuring the
safety of its employees and customers, strengthening its fundamentals, and
continuously building relationships in the communities where it operates, all while
offering new ways to enjoy McDonald’s in the new normal.

The main message was that future McDonald’s restaurants are going to be a
lot different as the company will invest heavily in what it calls the three D’s: Digital,
Delivery and Drive Thru. McDonald’s’ primary intensive strategy for growth is market
penetration. McDonald’s expands by reaching more customers in markets where it
already operates by implementing this intensive strategy.

INTERNAL ANALYSIS OF MCDONALD’S:

STRENGTH

McDonald’s has a reputation as an industry leader, which attracts and retains customers.
The company operates globally, and the menus proposed are tailored to the needs of local
customers. Furthermore, the focus is on the quality and speed with which the services are
delivered.

WEAKNESS

When McDonald’s services are effectively differentiated, the products are marked by low
differentiation. Furthermore, critical comments about the unhealthy nature of menus
frequently harm the company’s image.

OPPORTUNITIES

The main focus is on diversifying the proposed products in order to appeal to a wider range
of tastes. McDonald’s can refer to a company that targets not only children and middle-
income workers, but also other demographics.

THREATS

Because of changing eating habits, there is a high risk of new entrants into the industry and
a drop in interest in McDonald’s products.

McDonald’s has several resource-based opportunities, including improving

its reputation through increased advertising and focusing on core competencies such
as high quality, responsiveness, and attention to local customer needs.

McDonald’s is a company that embrace new technologies for connecting with their
audiences may discover new ways to engage with their audiences that were not possible
prior to the pandemic. In this way, relationship marketing via pandemic represents a
powerful opportunity to tap into our customers’ needs—not just the needs our
products or services can meet, but the basic human need to feel connected.

In conclusion, although McDonald’s has been affected by the pandemic the said
Company shows its competitiveness through different strategic positioning and
analysis.