In general, it seems that the appeal of organic food varies with demographic group

and attitudinal characteristics. USA research has found that women, young adults,
liberals, and college graduates were significantly more likely to buy organic food
regularly when compared to men, older age groups, people of different political
affiliations, and less educated individuals. Income level and ethnicity did not
appear to affect interest in organic foods in this same study. Furthermore,
individuals who are only moderately-religious were more likely to purchase
organic foods than individuals who were less religious or highly-religious.
Additionally, the pursuit of organic foods was positively associated with valuing
vegetarian food options, "natural" food options, and USA-made food options.
Organic food may also be more appealing to people who follow other restricted
diets. One study found that individuals who adhered to vegan, vegetarian, or
pescetarian diet patterns incorporated substantially more organic foods in their
diets when compared to omnivores.

In China the increasing demand for organic products of all kinds, and in particular
milk, baby food and infant formula, has been "spurred by a series of food scares,
the worst being the death of six children who had consumed baby formula laced
with melamine" in 2009 and the 2008 Chinese milk scandal, making the Chinese
market for organic milk the largest in the world as of 2014. A Pew Research
Center survey in 2012 indicated that 41% of Chinese consumers thought of food
safety as a very big problem, up by three times from 12% in 2008.
A 2020 study on marketing processed organic foods shows that, after much growth
in the fresh organic foods sector, consumers have started to buy processed organic
foods, which they sometime perceive to be just as healthy or even healthier than
the non-organic version – depending on the marketing message.

Production and consumption of organic products is rising rapidly in Asia, and both
China and India are becoming global producers of organic crops and a number of
countries, particularly China and Japan, also becoming large consumers of organic
food and drink. The disparity between production and demand, is leading to a two-
tier organic food industry, typified by significant and growing imports of primary
organic products such as dairy and beef from Australia, Europe and the United
States.

Theo nghiên cứu thị trường, ước tính Thị trường thực phẩm và đồ uống hữu cơ
toàn cầu sẽ đạt 323,56 tỷ USD vào năm 2024, một báo cáo nghiên cứu được công
bố gần đây, Dự báo và cơ hội thị trường thực phẩm hữu cơ toàn cầu, 2020, dự án
đăng ký CAGR trên 16% trong giai đoạn 2015 – 2020 của thị trường thực phẩm
hữu cơ toàn cầu.

According to market research, it is estimated that the Global Organic Food and
Beverage Market will reach $323.56 billion by 2024, a recently published research
report, Food Market Opportunities and Forecasts global organic, 2020, the project
registers a CAGR of over 16% in the period 2015 – 2020 of the global organic
food market.

Trong quá khứ, tỉ lệ người Việt Nam tiêu dùng thực phẩm hữu cơ còn khá thấp vì
việc sản xuất ra nó chưa phổ biến, máy móc thiết bị chưa phát triển, chưa biết cách
canh tác nuôi trồng thực phẩm hữu cơ. Vì thế nếu trong nước có nhu cầu thì nhập
từ nước ngoài về và giá thành cũng khá cao.
In the past, the percentage of Vietnamese people consuming organic food was still
quite low because its production was not popular, machinery and equipment were
not developed, and they did not know how to cultivate organic food. Therefore, if
there is a domestic demand, it is imported from abroad and the price is also quite
high.

Tuy nhiên, ngày nay việc sản xuất và tiêu dùng thực phẩm hữu cơ ngày càng được
quan tâm ở Việt Nam, khi mà những vấn đề về thực phẩm bẩn, và tổn dư kháng
sinh cao dẫn đến các vấn đề về ngộ độc thực phẩm, cũng như những ảnh hưởng
sức khỏe to lớn do covid 19 khiến người dân quan tâm nhiều hơn tới sức khỏe
cũng như chất lượng sống. Bên cạnh đó mức thu nhập đang ngày càng được cải
thiện, cùng với việc tiếp nhận thông tin về các lối sống lành mạnh và khoa học dễ
dàng hơn khiến người dân ngày càng có ý thức quan tâm đến sức khỏe.

Nowadays, however, the production and consumption of organic beverage and

drink become more and more concerned in Vietnam. For some reasons such as the
problems of dirty food, high antibiotic residues lead to food poisoning issues, as
well as extremely serious effects result from covid 19 make residents pay more
attention to their health and quality of life. Besides, the income level is improving,
along with easier access to information about healthy lifestyles and science,
making people more and more conscious of health care.
Báo cáo xu hướng tiêu dùng thực phẩm hữu cơ của AC Nielsen cho thấy, tại Việt
Nam có 86% người tiêu dùng ưu tiên lựa chọn sản phẩm organic (thực phẩm hữu
cơ) cho bữa ăn hàng ngày vì tính an toàn, giàu dinh dưỡng và hương vị.

The chart below shows how Vietnamese were intrigued

about organic food
100% 7% 7% 0%
12% 11% 8% 14% 10%
90% 16% 22%
80% 37%
70% 39% 46% 43%
43% 42%
47% 46%
60% 49% 44%
50%
40%
30% 63%
54% 48% 49% 48%
20% 41% 46% 39%
35% 34%
10%
0%
e e n n ed ed ed
al al re re 14
M 0M 20
M
M m i ld ild ag ag ag -2
Fe c h ch
-2
4
-3
0
-3
9 e
<
14 e
>
No ith 18 25 31 co
m
m
e co
m
W In co In
In

Very interested Interested Not interested

It can be seen that Vietnamese are interested in organic food (about 80% or more).
The percentage of citizens who earn more 20 million VND are the highest (around
100%), followed by people with children and aged 25 – 39, accouting for over
90%.

Reference:

http://goldensandcorp.com.vn/xu-huong-tieu-dung-thuc-pham-huu-co-tai-viet-
nam/

http://happyvegi.com/thuc-pham-huu-co-toan-the-gioi-gia-tang-nhu-cau/
https://natural-food.asia/vi/organic-cac-xu-huong-hien-nay/

https://en.wikipedia.org/wiki/Organic_food