Market

UNIT 7:
Trends

MARKETING
CAMPAIGN
Ms K. Falzon
Year 10 Feedback
Ads
Which mode of

advertising do you

think is the most

effective? Why?
THEN
Check with the person next

to you if you agree/disagree

and share your opinions.

1) social media advertising

2) billboards 3) word-of-mouth publicity

Which mode of

advertising do you

think is the most

effective? Why?
 Do you share

the same

opinion?
Discuss with the

person next to you

Read the text on GW

Unit 7, page 85.

Underlined works of the text GW Pg. 85

Purchasing challenged

savvy retailer

followings relatable

What do these words have?

What are Affixes?

Discuss in pairs

 What are Affixes?

Affixes are groups of letters that are added to the

beginning or the end of words to make new words.

Example: Unlucky
How do we refer to the

group of letters added

to the beginning?

We refer to them as

prefixes

How do we refer to the

group of letters added

to the end?

We refer to them as

suffixes

 Unlucky

Unlucky
prefix suffix
root word
What is the root word?
The root word is the core

of the word which cannot

be reduced to any smaller

and meaningful elements

 Why do we use affixes?

We use affixes to attach them to

the root word in order to give the

word a new meaning, hence

creating a new word form

 Unlucky

Luck Noun
Lucky Adjective describing in-

favour of luck
Unlucky Adjective describing the

contrary of in-favour of

luck
Therefore, the function of

affixes is to change the

word class in order to

give the word a different

meaning
 GW Unit 7, page 87, ex 1

Read the sentences with adjectives. What is

the suffix in each adjective

 GW Unit 7, page 87, ex 2

Add a suffix to each of these words to

create an adjective. In some cases, more

than one suffix can apply to a word.

 GW Unit 7, page 87, ex 3

Which words from ex 2 can you change to

an adverb by adding '-ly'

 GW Unit 7, page 87, ex 4

Look at these sentences and decide what

difference the suffix '-ish' makes to a word

 GW Unit 7, page 87, ex 5

Write down at least five adjectives to

describe yourself. Each adjective must

contain a suffix (one or two to include '-ish')

Compare your answers in pairs

 GW Unit 7, page 87, ex 6

Work with a partner and look at the words

in the text box and

i) underline the prefix or suffix of a word

ii) decide either a) what meaning each prefix
adds to the root word or b) what type of

word the suffix creates

 GW Unit 7, page 87, ex 8

First, read the text and use the word given

in the capitals at the end to form a word

that fits in the gap.

 Homework:
GW Unit 7, page 87, ex. 4,

6&8

Due: 19th March

 I posted the ad on facebook on

Monday

The ad was posted on facebook on

Monday
 I posted the ad on facebook on

Monday

The ad was posted on facebook on

Monday
 I posted the ad on facebook on Monday
This is written in the active voice

The ad was posted on facebook on Monday

This is written in the passive voice
 In pairs, discuss the difference

between the active and the passive

voice
In pairs, identify the subject and the

cause of action of the two sentences

I posted the ad on facebook on Monday

The ad was posted on facebook on

Monday
 Sentence 1:

I posted the ad on facebook on Monday

The subject of the sentence is 'I' and the

cause of action is 'posted the ad'

 Sentence 2:

The ad was posted on Facebook on

Monday

The cause of action of the sentence is

unknown, this is because in the

sentence we only know what is

happening to the ad

If we want to add a subject to the

passive voice, what do we use?

Remember: the subject is showing

WHO the ad is posted by

 Worksheet about verbs in the

passive:

Complete the sentences using one of

these verbs in the correct form:

 Worksheet about verbs in the

passive and active tense:

Complete the sentences with the

verbs in the correct form (active

or passive)

 GW page 86 ex. 2
Read the text on ex. 2

Complete the text with the

correct passive form of these

verbs. Use each verb only once

 GW page 86 ex. 4
Read the sentences first.

Then, re-write the sentences in

the passive tense using the person

or the people as subject.

 GW page 86 ex. 4
Example
1) They sell us a load of things we

don't really need

Ans: We are/get sold a load of things

we don't really need.

Write 6 sentences of your choice,

using the passive tense.

 GW page 86 ex. 5

Did Suzie take the photo herself in

any of the sentences above?

Give a reason for your answer

 GW page 86 ex. 6

i) Complete the questions with the

correct form of the verbs given

ii) Then ask your partner the

questions and answer accordingly

How well have you understood

today's lesson from 1-5?