Profile Performance

June 1, 2023 – July 27, 2023

Understand growth and health of your social profiles

 Profile Performance | 1 of 10

Included in this Report

@TransOva ProGentus - Genetic Solutions

Trans Ova Genetics transova_genetics
Trans Ova Genetics transova_genetics
 Profile Performance | 2 of 10

Performance Summary
View your key profile performance metrics from the reporting period.

Impressions Engagements Post Link Clicks

727,920 79.6% 65,048 199.4% 10,262 293.3%

Engagement Rate (per Impression)

7.5% 39.4%
 Profile Performance | 3 of 10

Audience Growth
See how your audience grew during the reporting period.

Net Audience Growth, by Day

We are unable to display data for some of this date range. .

1,0 0 0

80 0

60 0

40 0

20 0

-2 0 0
1 3 5 7 9 11 1 3 1 5 17 1 9 21 23 2 5 27 2 9 1 3 5 7 9 1 1 13 1 5 1 7 19 2 1 2 3 25 2 7
J UN JUL
Twitter Facebook Instagram LinkedIn TikTok

Audience Metrics Totals % Change

Total Audience 57,255 6.8%

Total Net Audience Growth 3,599 338.4%

Twitter Net Follower Growth 0 100%

Facebook Net Follower Growth 495 47.8%

Instagram Net Follower Growth 227 94%

LinkedIn Net Follower Growth 225 37.7%

TikTok Net Follower Growth 2,652 13,160%

 Profile Performance | 4 of 10

Message Volume
Review the volume of sent and received messages across networks during the selected time period.

Messages per Day

14
12
10
8
6
4
2
0
1 3 5 7 9 11 1 3 1 5 17 1 9 21 23 2 5 27 2 9 1 3 5 7 9 1 1 13 1 5 1 7 19 2 1 2 3 25 2 7
J UN JUL
Sent Messages Received Messages

Sent Messages Metrics Totals % Change

Total Sent Messages 250 85.2%

Twitter Sent Messages 6 20%

Facebook Sent Messages 70 55.6%

Instagram Sent Messages 136 100%

LinkedIn Sent Messages 18 5.9%

TikTok Sent Messages 20 —

 Profile Performance | 5 of 10

Message Volume
Review the volume of sent and received messages across networks during the selected time period.

Received Messages Metrics Totals % Change

Total Received Messages 244 3.8%

Twitter Received Messages 16 60%

Facebook Received Messages 101 35.7%

Instagram Received Messages 80 40.4%

LinkedIn Received Comments 7 36.4%

TikTok Received Messages 40 —

 Profile Performance | 6 of 10

Impressions
Review how your content was seen across networks during the reporting period.

Impressions, by Day

30 K

25 K

20 K

15 K

10 K

5K

0
1 3 5 7 9 11 1 3 1 5 17 1 9 21 23 2 5 27 2 9 1 3 5 7 9 1 1 13 1 5 1 7 19 2 1 2 3 25 2 7
J UN JUL
Twitter Facebook Instagram LinkedIn

Impression Metrics Totals % Change

Total Impressions 727,920 79.6%

Twitter Impressions 812 24.9%

Facebook Impressions 599,914 85.5%

Instagram Impressions 103,971 73.3%

LinkedIn Impressions 23,223 9.5%

 Profile Performance | 7 of 10

Engagement
See how people are engaging with your posts during the reporting period.

Engagements, by Day

5,0 0 0

4,0 0 0

3,0 0 0

2,0 0 0

1,0 0 0

0
1 3 5 7 9 11 1 3 1 5 17 1 9 21 23 2 5 27 2 9 1 3 5 7 9 1 1 13 1 5 1 7 19 2 1 2 3 25 2 7
J UN JUL
Twitter Facebook Instagram LinkedIn TikTok

Engagement Metrics Totals % Change

Total Engagements 65,048 199.4%

Twitter Engagements 18 50%

Facebook Engagements 49,254 168.6%

Instagram Engagements 3,126 126.4%

LinkedIn Engagements 1,963 0.8%

TikTok Engagements 10,687 76,235.7%

 Profile Performance | 8 of 10

Engagement Rate
See how engaged people are with your posts during the reporting period.

Engagement Rate (per Impression), by Day

70 %
60 %
50 %
40 %
30 %
20 %
10 %
0%
1 3 5 7 9 11 1 3 1 5 17 1 9 21 23 2 5 27 2 9 1 3 5 7 9 1 1 13 1 5 1 7 19 2 1 2 3 25 2 7
J UN JUL
Twitter Facebook Instagram LinkedIn

Engagement Rate Metrics Rate % Change

Engagement Rate (per Impression) 7.5% 39.4%

Twitter Engagement Rate 2.2% 20.1%

Facebook Engagement Rate 8.2% 44.8%

Instagram Engagement Rate 3.0% 30.6%

LinkedIn Engagement Rate 8.5% 9.4%

 Profile Performance | 9 of 10

Video Views
Review how your videos were viewed across networks during the reporting period.

Video Views, by Day

35 K
30 K
25 K
20 K
15 K
10 K
5K
0
1 3 5 7 9 11 1 3 1 5 17 1 9 21 23 2 5 27 2 9 1 3 5 7 9 1 1 13 1 5 1 7 19 2 1 2 3 25 2 7
J UN JUL
Twitter Facebook Instagram LinkedIn TikTok

Video Views Metrics Totals % Change

Video Views 194,308 3,122.9%

Twitter Video Views 0 100%

Facebook Video Views 4,845 69.6%

Instagram Post Video Views 17,123 3,373.2%

LinkedIn Video Views 202 79.8%

TikTok Video Views 172,138 10,158.5%

 Profile Performance | 10 of 10

Profiles
Review your aggregate profile and page metrics from the reporting period.

Net Engagement
Audience Published Rate (per
Profile Audience Growth Posts Impressions Engagements Impression) Video Views

Reporting Period 57,255 3,599 216 727,920 65,048 7.5% 194,308

Jun 1, 2023 – Jul 27, 2023 6.8% 338.4% 84.6% 79.6% 199.4% 39.4% 3,122.9%

Compare to 53,614 821 117 405,298 21,726 5.4% 6,029

Apr 5, 2023 – May 31, 2023

@TransOva 1,688 0 6 812 18 2.2% 0

ProGentus - 3,463 2 0 449 14 3.1% 26

Genetic
Solutions

Trans Ova 37,865 493 43 599,465 49,240 8.2% 4,819

Genetics

Trans Ova 5,847 225 18 23,223 1,963 8.5% 202

Genetics

transova_genetic 5,604 227 132 103,971 3,126 3% 17,123

s

transova_genetic 2,788 2,652 17 N/A 10,687 N/A 172,138

s