Professional Documents
Culture Documents
Introduction
The first reaction in a situation of disarray is always to do what Vice President
(Albert) Gore and his associates are now doing – patching. It always fails. The
next step is to rush into downsizing. Management picks up a meat-axe and lays
about itself indiscriminately … In many, if not most cases, downsizing has
turned out to be something that surgeons for centuries have warned against:
“amputation before diagnosis”. The result is always a casualty (Drucker, 1995,
February, p. 54, col. 1). Management philosopher, Peter F. Drucker, made this
comment in analyzing the efforts of the National Performance Review (the Gore
Commission) to revamp the structure and administration of the federal
government. His observation is significant because it exemplifies a strong
currrent in his thoughts that management historians may have neglected (or
may not have been conscious of). That current is his appreciation of the
difficulties unique to (or inherent in) managing the public sector (that is,
government and nonprofits) effectively. This aspect of his writings may have
escaped attention because such scholars have concentrated on his discussion
and analysis of the broad nature of management – an emphasis that reflects his
own orientation.
To Drucker, management was a body of knowledge ultimately enabling
people to control nature and their lives and to achieve economic improvement
and social justice through “the systematic organization of economic resources”
Nonprofit organizations
To Drucker, the effective management of nonprofit organizations involved some
of the problems of running businesses successfully. These difficulties included
an inability of business executives to retain an understanding of their
businesses as such enterprises grew, the challenge of providing leadership in
dynamic organizational environments, and the need of such leaders to use their
time more productively. However, the responsibilities of nonprofit managers
also included five additional, unique facets that made effective management
inherently more difficult but also more critical. First, nonprofits, by definition,
lacked a bottom line such as profits, sales, or market share as measures of
performance. Second, such organizations faced the problem of concentrating on
a single purpose and avoiding pressures to increase their reach beyond their
objective and competence. Third, these institutions tended to equate success
with budget size – in Drucker’s estimation, a substitute for performance
measurement. Fourth, nonprofits served a multitude of constituents, some with
a vested interest in preserving ineffective but still desired activities. Fifth, such
organizations tended toward righteousness (or moralism), which prompted
them to view their goals from an absolute perspective rather than an economic
(or cost-benefit) one. In other words, to Drucker, nonprofits often sought total
success despite such impossibility rather than simply the most return for their
money and efforts. Consequently these institutions failed to establish clear
organizational structures, missions, measurements of results, and systems of
accountability (Drucker, 1980b, p. 211; Drucker, 1985, pp. 179-180; Drucker,
1990a, pp. xiv-xv, 10-11, 107-109, 111, 140-141, 157-158; Drucker, 1992, pp. 218-
219). These five difficulties put an even greater premium on nonprofits than on
businesses to manage effectively. He did not think that nonprofits had yet
solved these problems (Drucker, 1991, p. A14, col. 5).
As early as 1968, Drucker recognized the existence of organizations that
were neither governmental agencies nor businesses. He envisioned a third
sector, although he did not use that phrase. He used the term “non-
governmental institutions” to describe structures for carrying out the objectives
set by governments. However, that phrase was too broad to delineate precisely Drucker on
the set of organizations that he had in mind. He mentioned hospitals and effective public
universities as examples but also included businesses (Drucker, 1968, p. 234). management
But, by 1973, he had found an appropriate name: “public-service institutions”
(or simply “service institutions”). This designation included a potpourri of
structures not obviously business or governmental: churches, professional and
trade organizations, community agencies, hospitals, research laboratories, 51
schools, and universities. However, he also included such traditional
government functions as the administration of justice and defense (Drucker,
1973, pp. 131, 159-161, 164). But by 1988, he excluded governmental activities,
added the categories of arts organizations and social service agencies, and
began using interchangeable phrases such as “nonprofit organizations,”
“nonprofit sector,” and “third sector” (Drucker, 1988, September-October, pp. 68-
69; Drucker, 1990a, pp. xiii-xiv; Drucker, 1996, p. xiv). He conflated these terms
when he finally defined “the ‘Third Sector,’ [namely, as a set of institutions]
comprising nonprofit, nongovernmental community services – both national
and local, secular and religious” (Drucker, 1992, p. 227).
Drucker viewed nonprofits as increasingly important because of their rapid
growth and their potential as more effective alternatives to government in
carrying out social programs and as valuable structures for preserving
communities, especially within cities (Wooldridge, 1997, February 2, p. M3, col.
5). To illustrate the increasing significance of these organizations in US society,
he pointed out that they were easily the country’s largest employer of
volunteers. Approximately 80 million people volunteered an average of three to
five hours a week in this sector, which constitutes about two to three percent of
the gross national product, since 1991, the gross domestic product (GDP). He
reported that almost one million nonprofit organizations were already
operating (Drucker, 1996, p. xiv). But he also noted that the nonprofits’ share of
the national output had not changed in four decades (Drucker, 1989, July-
August, p. 88; Drucker, 1990a, p. xiii).
Drucker was among the earliest observers – sociologist Amatai Etzioni was
another (Etzioni, 1973, pp. 314-316, 322) – to recognize the importance of the
emerging nonprofit sector. Drucker’s interest in this domain set the stage for
scholars like Lester Salamon to define the nonprofit sector empirically and to
undertake national and international research in the 1990s (Salamon, 1995,
pp. 53-54; Salamon, 1996, pp.xvii-xviii, 13-15).
Drucker’s insights expanded the concept of the non-governmental, non-
business realm inside and outside the USA. Before his appreciation of the
subject, the nonprofit world had been widely considered synonymous with the
scope of private donations (Salamon and Anheier, 1996, p. 4).
Otherwise, in Drucker’s view, what could be turned over to other sectors for
performance should be as a matter of systematic national policy (Drucker, 1968,
p. 234). The federal government would refrain from trying to run operations
outside its sphere and would confine its efforts to the effective management of
what, based on experience, it could do best. Even in the area of national defense,
Journal of the federal government would delegate the fulfillment of its missions to the non-
Management governmental sectors. For instance, instead of establishing its own weapons
History plants, the federal government would continue to entrust weapons production
to the business world but would set the standards for building such armaments.
6,1 In addition, nonprofit organizations, such as hospitals, would compete among
themselves to furnish social services but would receive federal help through tax
52 breaks and mandates for citizens to join private health insurance programs
(Drucker, 1986, pp. 336337). The business sector would carry out an expanding
set of functions, including garbage collection and mail deliveries. He went so far
as to predict: “The increasing inability of government to tackle effectively the
social needs of contemporary society creates a major opportunity for non-
governmental institutions and especially for the most flexible and the most
diverse of non-governmental institutions: business” (Drucker, 1986, p. 336).
But, for Drucker, devolution and privatization were not always panaceas.
There was a risk of excessive decentralization and localization. He mentioned
Southern California as a region where the emergence of metropolitan areas (like
Los Angeles) and the proliferation of independent governmental units had
greatly inhibited the cooperation necessary to accomplish anything of
significance, such as the improvement of schools. Moreover, he favored strong
local governments but warned that, if problems at this level are not managed
well or at all, they would come to be widely perceived as major concerns.
Widespread impetus for national action would follow. The federal government
would then be diverted from its non-delegatable functions. More bureaucracy,
paperwork, and regulations would result, greatly slowing the operations of the
federal govemment. However, the greater problem for him has been mostly too
much centralization. He cited federal regulations of electrical power, housing,
and transportation that apply to (but do not fit all localities in a diverse country
(Wooldridge, 1997, p. M3, cols. 3-4; Drucker, 1957, pp. 214-216, 219).
Information about this sector had been sparse before the 1980s, during
which time it grew rapidly, albeit from a low base (Salamon, 1995, p. 55;
Salamon, 1996, pp. 3-4). However, for decades, nonprofits had functioned as
unpublicized partners of the federal government in performing major social
tasks. The size and reach of nonprofit organizations expanded with the growth
of the welfare state and had, by the late 1970s, operated as the prime set of
mechanisms for delivering government-subsidized services. At the same time,
the federal government had become the leading source of funds for such
organizations through grants and contracts (Salamon, 1995, pp. 1,204). Drucker
wrote that, with popular disillusionment in the ability of government to carry
out such functions effectively, the role of nonprofits as replacements expanded
further in the 1980s, at least as measured by the number of volunteers,
responsibilities, and contributions to the nation, although not by their portion of
the GDP (Drucker, 1989, July-August, p. 88; Drucker, 1991, p. A14, col. 4). Still, if
such growth were as substantial as he stated, one might have also expected an
increase in the nonprofit organizations’ share of the GDP. The absence of such a
gain suggests the possibility that his preference for such a transformation is Drucker on
still a hope, not an imminent reality. effective public
Drucker’s attitude toward the normative function of nonprofits in a welfare management
state reflects another of his hopes: an expansion in the scope of the scholarly
debate on this sector. So far, the discourse has consisted mostly of two sides:
those who favored substantially continuing the partnerships between
nonprofits and the federal government versus advocates of competition 53
between the two domains in providing public services (Salamon, 1995, pp. 203-
4). He favored a third model: a replacement of the government role to the
maximum extent possible with a greatly enlarged nonprofit sector. However, he
did not describe his model in detail. He did not indicate precisely what federal
governmental functions should be turned over to the nonprofit domain. Nor did
he spell out what the proper confines of this sphere ought to be or what the
practical limits of this sector might be.
Recently, Drucker mentioned a new function for nonprofit organizations: the
task of providing job training for able-bodied welfare mothers as well as care for
physically and emotionally disabled children. “We now need to learn”, he wrote,
“that ‘non-profitization’ may for modern societies be the way out of
mismanagement by welfare bureaucracies” (Drucker, 1991, p. A14, co1.6). He
recently summed up his view of this sector as an eventual successor to the
welfare state when he declared:
The nonprofit sector is and has been the true growth sector in America’s society and economy.
It will become increasingly important during the coming years as more and more of the tasks
that government was expected to do during the last 30 or 40 years will have to be taken over
by community organizations, that is, by nonprofit organizations (Drucker, 1996, p. xiv). He
also noted that this sector contains “the largest number of leadership jobs in the United
States… ”(Drucker, 1996, p. xiv).
Finally, a convergence of forces may bring about the result that Drucker favors.
These include the fragmented structure of the US political system, a tradition of
third-party delivery of some governmental services, strong anti-federal-
government sentiment, powerful free-market ideology, the political ascendancy
of elected officials with such outlooks, and widespread experimentation with
devolution (for instance, privatization and welfare reform). However, the
difficulties inherent in managing nonprofits effectively may preclude a transfer
of governmental functions on the magnitude that Drucker contemplates. Such
problems suggest that the potential of this sector for further expansion may not
be so great as he had assumed.
Federal government
Despite such problems, Drucker still advocated transfering as many
responsibilities as possible from the federal government to the nonprofit and
business sectors. He considered the obstacles inherent to effective management
at the national level to be more formidable. “Government is a poor manager”, he
commented. “It is, of necessity, concerned with procedure, for it is also, of
necessity, large and cumbersome … [E]very government is, by definition, a
Journal of ‘government of forms”’ (Drucker, 1968, p. 229). To him a devolution of functions
Management would result in replacing greater problems with lesser ones and would therefore
History represent a net gain for the country. He perceived two distinct categories of
management problems unique to the ability of the federal government to be run
6,1 successfully. One focused on limits in its ability to manage the national
economy. This rubric includes two subdivisions.
54
Primacy of the market
Under the first subdivision, Drucker saw economic prosperity (or growth) as
resulting from the primacy of the market. He viewed the market as a complex
web of sellers and consumers and considered any attempt by the federal
government to guide the market as likely to fail. He believed the market’s great
scope and complexity put it beyond the understanding of federal planners and
hence made direct political control counterproductive. When such officials
made mistakes, they would be huge because of the market’s enormity. By
contrast, the errors of individual market participants, even the largest
corporations, would be minor because their share of the market was still small.
Moreover, the vast number of individuals and institutions virtually guaranteed
that their mistakes would collectively cancel each other out and that the market
would be stable and would change gradually (Drucker, 1964, pp. 211-212).
Although saying that the market could manage itself better than the federal
government could, Drucker still recognized that the latter had some
indispensable functions to perform. The federal government could influence the
market indirectly but effectively through a network of regulations that set the
boundaries within which the market could function freely (Drucker, 1964,
pp. 215, 235).
To be effective, regulations would have, in Drucker’s view, to fulfill two
criteria. They would have to be loose enough to allow the market ample
opportunity to rectify its shortcomings and resume its course toward economic
progress. But the rules would also have to be tight enough to protect society
from any dangers that the market may pose to labor, land, and money –
essential components for the continued survival of a society. He wrote:
To limit the operations of the market for the sake of the maintenance of the social fabric has
been the purpose of most of our economic policy in the last 100 years [since roughly the mid-
1800s]. It is the rationale for the regulation of work and employment, of the labor of women
and children, of the conservation of natural resources, of central banking, of slum clearance,
but also for the supervision of the trade in narcotics drugs … The whole purpose of the
market system is change, namely, economic expansion. But society requires a considerable
stability and predictability to survive. Above all the individual can only function in a social
habitat with which he is familiar, which he understands, and for which he has traditions
(Drucker, 1964, p. 210).
Drucker did not specify comprehensively where the regulatory boundaries
might be or should be. Nor did he initially demarcate the scope of the federal
government that might be necessary for it to perform its regulatory
responsibilities successfully. But in 1995, he estimated that the boundaries
would probably encompass between three-fifths and two-thirds of existing Drucker on
federal government agencies and programs (Drucker, 1995, February, p. 57). effective public
Moreover, he showed a degree of sympathy for efforts to reinvent the national management
government, but he recognized that political reality in the form of powerful
constituencies would prevent more than piecemeal efforts toward the
substantial cutbacks and consolidations that he considered necessary
(Wooldridge, 1997, p. M3, co1.5). He regarded such changes as necessary 55
because some federal agencies had unclear or obsolescent missions (Drucker,
1995, February, p. 54).
Conclusion
A review of Peter F. Drucker’s overlooked thoughts on effective public
management engenders several closing comments. First, the current in his
thoughts on this subject still forms a wide stream even though it is merely a
small part of his voluminous writings. His books, articles, and interviews have
concentrated mostly on the business sector and on concomitant aspects of that
world – such as organizational purposes, performance, social responsibilities,
the nature of work, and the management of organizations, executives, and other
employees (Drucker, 1954, pp. 16-7; Drucker, 1973, pp. 39-43). The copious
writings about Drucker’s outlooks have mirrored this concentration. Therefore,
it is not surprising that management historians passed over (or were not
conscious of) his views toward running the public sector successfully and that
his thoughts on this subject went unpublicized. Second, Drucker recognized the
unique difficulties facing public management and complicating its quest for
greater effectiveness. Such problems extended beyond those of the business
sector. He made clear his recognition that public managers face a harder
challenge than their business counterparts. His many comments leave no doubt
that he appreciated the magnitude of that undertaking. Finally, his observations
reveal an underlying respect for the role of government and his desire to Drucker on
strengthen it by focusing its missions and priorities on what it must do and effective public
what its does best and identifying what it does poorly and should thus delegate management
to nonprofits and businesses. He showed that respect again when he recently
wrote:
By now it has become clear that a developed country can neither extend big government, as
the (so-called) liberals want, nor abolish it and go back to nineteenth-century innocence, as the 61
(so-called) conservatives want. The government we need will have to transcend both groups.
The megastate that this century built is bankrupt, morally as well as financially. It has not
delivered. But its successor cannot be “small government”. There are far too many tasks,
domestically and internationally. We need effective government – and that is what voters in all
developed countries are actually clamoring for (Drucker, 1995 February, p. 61, col. 2).
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