Digital Design

Portfolio
Lamita Al Baba | 2213270
BA (Hons) Advertising
April 2023
 Week Eight
Website Creation
Digital Banner
Social Media Ads
Week One
Understanding Algae
Research & Study

Week Seven
Week Two TikTok Production
Studying & Analyzing Building Portfolio
Product Finding & Naming

Week Six
Packaging Execution
Trails & Finalizing
Week Three
Logo Development Week Five
Initial Product Molding Tagline Creation
Package Branding
Week Four
Development
Digital Product Design
Development Options
& Selection

Digital Design Portfolio

Lamita Al Baba | 2213270
BA (Hons) Advertising
Week One
Understanding Algae
Research & Study
Algae produce 30 to 50 percent of the net global oxygen available to humans and other terrestrial animals
for respiration (Britannica, 2023).
Products:
Abrasives, Cosmetics, Food additives., Nutritional supplements, pharmaceutical ingredients, Animal
feed,Dyes and colorant production, Bioplastic production, Chemical feedstock production.
(Daniel B. Fishman, 2017)
Algae make great industrial
thickness, and some companies
claim antioxidant, mineral
replenishing, and moisturizing
benefits from algae. Fermented
products containing algae are
dairy products, such as cheese,
seam, milk, yogurt, cottage
cheese, and processed cheese.
(Sylwia Ścieszka, Elżbieta Klewicka,
2018).
Algae are being named the
food of the future that will
help feed our growing
population. Whether for health
or sustainability factors, algae
or seaweed popularity is
increasing worldwide.
(Peter Coucquyt, 2023).
Algae biomass or algae
extracts can be used as food
ingredients, meeting the need
of consumers for nutritious,
sustainable, and healthy food.
Microalgae and macroalgae are
rich in proteins, soluble fibers,
lipids and polyunsaturated fatty
acids, pigments, vitamins, and
minerals. Algae contain protein,
amino acids, fatty acids, vitamins,
minerals, antioxidants, polymers,
and carbohydrates. Algae could
feed the world and save the
planet. Packed with protein and
vitamins, it holds the key to
combating numerous issues.
(Mark Waghorn, 2022).
Digital Design Portfolio
Lamita Al Baba | 2213270
BA (Hons) Advertising
Week Two
Studying & Analyzing
Product Finding & Naming

At some stage this week, I understood what Algae is and how useful and precious it's miles.
I started out considering which industry I should create a product in.

My preliminary idea was to create a beauty emblem with the company of Algae. It can be something I will easily communicate about and
relate to as I am surrounded by it, and greater often than that use beauty merchandise.

But this industry is already mentioned and developing immensely,.

So I shifted my thoughts towards something more beneficial and needed.

That is wherein I chose to create a sparkling water brand.

A brand that can bring the nature of the Algae plant to life. I started mixing and morphing phrases related
to Algae, sparkling water, and their motives to create a name.

Inclusive of power, fitness, green, nourish, refresh, and environment; I started learning the phrase's
terminology, where it got here from, and which language.

This is where "Virdis" got here into location,

meaning Green in Greek.

Digital Design Portfolio

Lamita Al Baba | 2213270
BA (Hons) Advertising
Week Three
Logo Development
Initial Product Molding

At this stage, I designed an abstract logo

based on the Algae plant, as the whole VIRDIS
assignment is based around it.
VIRDIS
Aso, I've drafted a couple of typefaces for
Sparkling Water
the brand name to have a combination look
for the brand name logo.
VIRDIS 

As for the packaging, I wanted to create

something new and eye-catching , so I
molded my bottle design with clay to have
a more detailed look at the form I wanted.

I developed a couple of different sizes of

bottles so that we could see which one
would be ideal for the complete look.

Digital Design Portfolio

Lamita Al Baba | 2213270
BA (Hons) Advertising
Week Four
Digital Product Design
Development Options & Selection

Digital Design Portfolio

Lamita Al Baba | 2213270
BA (Hons) Advertising