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  • eBook Email行銷全攻略 1

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    RayMond Ronin
    8 views35 pages
    1. The document discusses strategies for improving email marketing engagement, including optimizing subject lines, personalization, and call-to-action buttons. 2. It also provides tips for social media marketing on platforms like Facebook, Twitter, and LinkedIn. Specific tactics mentioned include contests and giveaways, as well as using user-generated content to build brand awareness. 3. Additionally, the document reviews strategies for different parts of the customer journey, like search engine optimization for attracting visitors, on-site experiences to encourage purchases, and post-purchase communication to foster loyalty.

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    1. The document discusses strategies for improving email marketing engagement, including optimizing subject lines, personalization, and call-to-action buttons. 2. It also provides tips for social media marketing on platforms like Facebook, Twitter, and LinkedIn. Specific tactics mentioned include contests and giveaways, as well as using user-generated content to build brand awareness. 3. Additionally, the document reviews strategies for different parts of the customer journey, like search engine optimization for attracting visitors, on-site experiences to encourage purchases, and post-purchase communication to foster loyalty.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views35 pages

    eBook Email行銷全攻略 1

    Uploaded by

    RayMond Ronin
    1. The document discusses strategies for improving email marketing engagement, including optimizing subject lines, personalization, and call-to-action buttons. 2. It also provides tips for social media marketing on platforms like Facebook, Twitter, and LinkedIn. Specific tactics mentioned include contests and giveaways, as well as using user-generated content to build brand awareness. 3. Additionally, the document reviews strategies for different parts of the customer journey, like search engine optimization for attracting visitors, on-site experiences to encourage purchases, and post-purchase communication to foster loyalty.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 35

    TRANSBIZ

    Email
    email 39 2017 49
    33 email
    email 1
    44.25

    Facebook
    McKinsey
    Facebook Twitter 2014
    16 60%
    78%
    7

    1. 6 EMAIL 

    2. 6
    3. 3
    4. 


    !1
    TRANSBIZ

    6 Email

    70% 52%
    50% 18% 24%
    40% email

    !2
    TRANSBIZ

    58% email 80%


    20%
    email

    !3
    TRANSBIZ

    3 3
    6 65
    9 2

    1.

    • 11 UGC UGC

    • Branded Packaging Experience

    • Amazon Giveaway

    • Amazon eBay

    • Amazon

    !4
    TRANSBIZ

    2.

    • SEO SEO

    • 3

    • 5

    3.

    • UGC UGC

    • Amazon Smile

    • FB 5

    !5
    TRANSBIZ

    Agoda

    4.

    10
    … 5 …

    • Amazon 7

    5.

    63%
    …
    Amazon …
    … … /

    !6
    TRANSBIZ

    6.

    29% 41%

    Call to Action

    !7
    TRANSBIZ

    13
    24

    note

    !8
    TRANSBIZ

    6
    6 Email

    Click to open rate, CTOR

    24.88% 10.88 6

    1.

    !9
    TRANSBIZ

    !1 0
    TRANSBIZ

    2.

    !1 1
    TRANSBIZ

    101 T 12
    1 1

    1 1

    !1 2
    TRANSBIZ

    3.

    2010 2015 30%


    email 65%

    2018
    22

    4.

    !1 3
    TRANSBIZ

    2.58

    !1 4
    TRANSBIZ

    65%

    5. CTA

    CTA 

    CTA Call-to-Action

    Uber

    CTA

    !1 5
    TRANSBIZ

    CTA

    CTA
    HTML CTA
    CTA

    F CTA

    CTA
    4
    CTA

    !1 6
    TRANSBIZ

    6.

    Kiehl’s

    Kiehl’s

    !1 7
    TRANSBIZ

    banner

    PS

    Google chrome Squint Test

    !1 8
    TRANSBIZ

    

    3

    Email
    Twitter
    16 60%
    3 ROI

    1.
    email

    3C

    !1 9
    TRANSBIZ

    Pinkoi

    2 -We miss you

    Baymard 2012 67%


    2016 69%
    56%
    37%
    36% 32% 26%
    25% 24% 21%

    Youtube

    !2 0
    TRANSBIZ

    !2 1
    TRANSBIZ

    2.

    !2 2
    TRANSBIZ

    Shopping

    x
    y

    4
    23

    !2 3
    TRANSBIZ

    TripAdvisor
    Must Visit

    24

    !2 4
    TRANSBIZ

    3.

    100 Airbnb

    !2 5
    TRANSBIZ

    Hotels.com

    Hotels.com

    !2 6
    TRANSBIZ

    Salesforce 42% 72%


    Benchmark
    4 5 9
    0.18 / email 3.36
    CTA

    Email

    !2 7
    TRANSBIZ

    email

    email

    3~5

    Zazzle

    !2 8
    TRANSBIZ

    1.

    2.

    3.

    4.

    5. …

    6. CTA

    7.

    8.

    CTA

    CTA
    email

    !2 9
    TRANSBIZ

    1.

    2.

    • Jimmy Oliver

    • 17 K

    • 500

    • 5

    !3 0
    TRANSBIZ

    Harry

    SHOP FACE WASH CTA

    !3 1
    TRANSBIZ

    Booking.com

    Booking.com Booking

    Bonjour …

    Booking.com

    4000
    CTA
    Booking.com Landing page

    !3 2
    TRANSBIZ

    3.

    email email

    2~3
    7 1 2 4 /

    Email …

    FB Email

    !3 3
    TRANSBIZ

    http://www.facebook.com/hellotransbiz

    http://www.facebook.com/hellotransbiz

    !3 4

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