CUSTOMER

EXPERIENCE ABOUT
BARBEQUE NATION
INTRODUCTION
•Origin in Indore, MP – Mumbai in 2006.
• HO – Bangalore.
•CEO – Rahul agrawal.
• First outlet in Pali Hill, Mumbai – 50% return customers in
first 6 months.
• Operate 150 outlets in India, 5 outlets in UAE, 1 outlet in
Malaysia and 1 outlet in Oman.
• 2 outlet in Bhubaneswar i.e sachivalaya marg & patrapada.
SERVICES
QUESTIONNAIRE

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FINDINGS
INCOME OF RESPONDENT

INCOME
Above 7.5 lacs Per annum; 1; 3%

5 - 7.5 lacs Per annum; 5; 17%

3.5 - 5 Per annum; 4; 13%

No income currently.; 16; 53%

Below 3.5 Lacs Per annum; 4;

13%
OCCUPATION OF RESPONDENT
OCCUPATION

Sales ; 5; 17%

Student; 10; 33%

Accountant; 2; 7%

LLB; 1; 3%

HR ; 1; 3%

Chef; 1; 3%

Business; 1; 3%

CA; 1; 3%

Private job; 1; 3%
Doctor; 6; 20%
Engineer ; 1; 3%
EDUCATIONAL BACKGROUND OF RESPONDENT
Educational background

M.Com; 3; 10%

Post Graduation ; 6; 20%

MBA; 2; 7%

BA; 1; 3%

B.tech; 5; 17%
BBM; 2; 7%

LLB; 1; 3%

Mbbs; 2; 7%

B.Com; 8; 27%
 No of Times You've Visited Barbeque Nation
1; 2% 2; 4%
10; 18% 3; 5%

4; 7%

5; 9%

9; 16%

6; 11%

8; 15%
7; 13%
AGE OF RESPONDENT
Age

41 and above; 1; 3%

26-40; 7; 23%

18-25; 22; 73%

LIKERT SCALE ANALYSIS

The Barbeque Nations had a The Barbeque Nations had an

special event type of vibe Count entertainment element Count
1 2 1 2
2 3 2 5
3 8 3 10
4 8 4 7
5 9 5 6
Total 30 Total 30
LIKERT SCALE ANALYSIS

The Barbeque Nations The Barbeque Nations had

offered various an element that entertained
attractions Count me Count
1 5 1 4
2 3 2 3
3 5 3 7
4 9 4 9
5 8 5 7
Total 30 Total 30
LIKERT SCALE ANALYSIS

I could experience fun and The Barbeque Nations had an

food in Barbeque Nations Count element that stimulated my
1 3 curiosity Count
1 4
2 1
2 5
3 3 3 7
4 20 4 8
5 3 5 6
Total 30 Total 30
LIKERT SCALE ANALYSIS

The Barbeque Nations had an Overall, I liked the design of

element that elicited my the Barbeque Nations
creativity Count
1 7
2 6
3 8
4 6
5 3
Total 30
Count
1 2
2 4
3 9
4 9
5 6
Total 30
LIKERT SCALE ANALYSIS

The environment of the The Barbeque Nations fits well

Barbeque Nations was attractive Count with the image of the airport Count
1 5 1 4
2 3 2 8
3 7 3 5
4 10 4 6
5 6 5 7
Total 30 Total 30
LIKERT SCALE ANALYSIS

I felt like I was out of my daily life The Barbeque Nations

when I spent time at Barbeque
Nations Count
1 4
2 5
3 6
4 6
5 9
Total 30
refreshed me Count
1 1
2 5
3 4
4 12
5 8
Total 30
LIKERT SCALE ANALYSIS

The Barbeque Nations offered me a new

experience Count
1 2
2 5
3 4
4 11
5 8
Total 30
INTERACTION WITH CUSTOMERS HOW THEY
REACTED
IMPLICATIONS
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