COGNIZANCE CASE STUDY

Instructions:

1. It is compulsory to attempt the question of the vertical you are interested in, if you are
interested in more than one vertical then attempt like-wise.
2. It is just a case study thus answers can be varied from person to person. We are not
looking for any particular answer, approach is the thing that matters.
3. For submission, you need to create a pdf and upload it in the submission form.
4. Outside the box thinking would be appreciated.
5. You can take the help of any senior of team cognizance.
6. Submission date before 23/12/2021.

DESIGN:

1. A better Youtube

Youtube is the biggest content viewing platform and everyone must have visited it. Write down
some of the features you love the most. After that write down what are the drawbacks of
youtube and how to improve them. At last, also add some new features from your side which
can make youtube better.

2. Create some illustrations or graphics. You can take help from tutorial videos on youtube.

Or

Prepare a poster for a drone-making competition. Mention details like prize money, date time,
place and a title for the competition, etc. You can visit our Instagram page to get an idea of how
posters of different events are made.
PS: Bonus point for attempting both questions in question no.2

Make one pdf of solutions and submit it. You can also include your previous works in the pdf.
SPONSORSHIP:

You are a member of the organizing team of a Technical Fest of a renowned college. Your team
is required to conduct an online fest which comprises 4 events with a budget of Rs. 1 Lakh. The
Events could be Technical, Robotics, Case Studies, Finance and business-related, or even
gaming. Also, you are expecting good participation of at least 350 students.

Write in brief about how you would approach a company to sponsor the fest and what would you
propose. Also, after receiving the money, how would you plan on spending it (Prize Money,
Conduction Cost, etc.)

PUBLIC RELATIONS:

Give at least 3 ideas of how you will connect Cognizance with the audience and bring
maximum participation in the fest. From planning to how you will implement it, everything should
be included.
How will you maximize the reach of our social media handles and new ideas to promote
our fest digitally?

MARKETING:

Prepare a case study that includes the idea, plan, and implementation of a social
initiative that aims to cure an existing problem of society.

Write about-:

● How you thought the idea?

● How you shall implement it?
● What problems can you face while you're implementing?

WEB-DEVELOPMENT:

Learn HTML, CSS and basic JavaScript. Create a portfolio using these and host it from
your GitHub account. Your portfolio page must include : an about you section , your hobbies and
multiple relevant images. Brownie points for the responsiveness of your web page. Submit the
link in the Google form.
EVENTS:

You're part of the planning committee for a prestigious college's Technical Fest. Your
team is tasked with organizing an online festival that will include two events, each with a budget
of Rs. 1 lakh. You will be in charge of planning and organizing the festival's events. Plan
activities that will boost attendance and match festivalgoers' expectations. You must create two
coding or non-coding technical events for this. You also anticipate a large turnout of at least 500
students. Make a single document with all of the solutions and submit it.

Hint: can see the intro talk ppt and scroll down Instagram and FB page.

EVENTS: SPONSORSHIP
Chaitanya kamble: 7620544057 Meta Rylan Fernandes: 7620379989 Meta
Robin Singh: 8224091655 Civil Shrivardhan: 9415004864 Civil
Abhilash Bag Ishaan Jain Civil
Manuvansh Rai Civil
Brijesh Kumar Kushagra Chandiya Civil
Amisha Verma EE Kunal Khandelwal Civil
Naman Civil

PUBLIC RELATIONS : DESIGN :

Aditya Lohar: 8454090241 GT Rishabh Lodha PSE 7387835051
Rishabh Tirole:6268466340 Meta Pushpak Punj Civil 6204097684
Rohan: Chemical
Tanisha Singhal Meta WEBD:
Ananya Chaudhary Meta Urvi Gupta Civil 9411500500
Aditi Govil Prabhjot Civil 9779517458
Prateek : Meta
Abhayank Bansal : Civil
Komal:
Tasin:
Sudhanshu:
Vanshika
Dheeraj
Aman

Marketing:
Mridul Sharma: 6367016983