OPPORTUNITY ANALYSIS

Project 2

[DATE]
[COMPANY NAME]
[Company address]
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Introduction:
Sellers used slim and attractive models in advertising to capture female attention and to show the
brand in an accurate manner because they think that they are more optimistic towards skinny
models which reflect the ideal of excellence which is acceptable in practice today. The marketing
company expects that the good outlook of the customer towards the model would lead to a good
attitude towards the displayed product. We will try defining some points to defend our study
related to unrealistic beauty standards.

A) Mission and concept:

"People on Instagram compare their appearance to the people, or on any platform, and often
think that they are worse off." Whenever it relates to the broader circle of contributors and
account holders that you follow, the content is not all the same. Studies suggest, in particular,
that "fitting" images – typically featuring or pretending to feature lovely people – could make
you harder on yourself. Some studies have theorized women with physical dissatisfaction
looking for advertising that shows the thin ideal, but there is a clear agreement that publicity
itself has shown to work for a long time, social anxiety, dissatisfaction with the body, bad effects
and a sense of attractiveness. (Greenfield, 2018) Some exploratory researchers have described
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enhanced negative effects for more severe females, more receptive to personal issues, and more
unsatisfactory people. "These two things together begin to create some story that some content
may be helpful for the physical image, currently," she said. But "body-positive" photos can also
have a drawback: they still concentrate on bodies. In the same survey, females who saw the
"body-positive" pictures finally settled down – when they were asked to write 10 statements
about themselves after looking at the images. The more the declarations focused on their
aesthetics rather than their abilities or personalities, the more objectivity the members of the
group provided.(Greenfield, 2018) The greatest part is to think logically about whether you're
following – and when you next browse, add a few natural worlds or travel into the mix, you are
faced with an unending flow of appearance-oriented pictures. And besides, the total
abandonment of social networking sites is likely too much for many other people – especially
when the lengthy implications of using them will also be uncertain. But it could only help you to
remember that there was more to living than you look like when you find inspiring scenery, good
food and cute dogs to filler your nourishment. Every day, women are confronted by the constant
mass of ads and hidden meanings from this visual attack. These messages are shaped by years of
sexism and media over-sexuality, and they influence the actions of the accessible
population.Three current studies that show the bad impacts of beauty publicity on women are
reviewed in this paper. These effects were studied in order to assess the ambition of females in
purchasing beauty products through the female consumer preferences lens. A connection
between the detrimental consequences and consumer motives is discussed in order to
demonstrate the brutal grip of gender inequality on prettiness and the marketing sector. As a
result, not everyone is completely susceptible to advertisements, which helps to explain why not
every female who sees an advertisement develops anorexia nervosa or an excessive weight
concern.The proclivity to compare a specific body, image, and training set was an independent
risk factor of the total number of comparing in which females participated.In the case of
corporate discontent, the BMI makes independent contributions, tends towards global and
particular contrast and actual comparison. (Unrealistic Health & Beauty Standards Created By
Advertising, n.d.) With the increasing BMI and tendency to specific comparisons, mass anxiety.
The study found that even short exposure to thin ideal female pictures led to a negative
atmosphere and to body dissatisfaction, which disturbed scientists because there were far fewer
pictures in their research than those in a standard journal.

C) Customers and Customer Development:

The role of mass media in shaping our perceptions of beauty standards and how those ideals
influence our attitudes and well-being. By educating and reflecting on what people would
consider to be attractive or attractive, the mass media plays a vital role in people themselves. One
way of doing this is by using extremely slim and beautiful women in print and other press, which
are also referred to as "the thin ideal," which communicates the way people feel they should look
so that they are attractive and attractive to others. The media will provide various aspects of
appearance with standards of attractiveness, particularly hair, skin and morphological features.
However, this focuses on how the media express messages on calorie intake and form values. A
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very popular mindset for women in western culture is that lightness is elegance. We review
research on the role of the media – both conventional and new media – and how it interacts with
social factors to influence appearance and body image. Body picture is a multi-dimensional
construction that refers to your view and attitudes about your body's size or shape. It not only has
a perceptive element that refers to how we see our body size, shape, weight, physical
characteristics, efficiency and movement, and an evaluative part that refers to where these
features are understood and how they affect our behaviour. Depressive symptoms occur when the
body is perceived to be below society's ideal in terms of size or form, irrespective of its objective
size or form. In other words, corporal discontent is not only conditioned by how we view social
ideals, but also by how we perceive ourselves. Body discomfort and attractiveness expectations
are thus inextricably related. The most important risk factor in a variety of healthy behaviors,
including eating disorders and chronic diets, is corporal frustration. Therefore, it is important to
delineate the root of body dissatisfaction not only for hypotheses of attractiveness standards, but
also for medical and functional ramifications. Today, ads are packed with exceedingly, if not
severely, thin models. When viewers use patterns as comparison points in ads to evaluate
themselves, slim advertising models can lead to a warped ideal of appearance and can have a
detrimental impact on the health and wellbeing of customers.
Marketers in advertising have used slim and glamorous models to attract attention from women
and to show the brand in a glamorous fashion because they claim that buyers are more optimistic
about the skinny models that constitute the ideal beauty standard common in society today. The
salesperson expects that a constructive attitude towards the model would be adopted by the
customer in favor of the displayed product. The positive attitude of the buyer towards the model
and the product may therefore increase the intention to purchase and to buy a product.
Investigators believe that the comparison of young women to slim and flawless models in
advertising, such as television or magazines, negatively affects the appearance of the body as
they feel insufficient in comparison with media representations.
Personality, self-image and average women's mental well-being are assumed to be endangered
by frequent exposures to unattainable models in publicity.
Interaction effects show a strong link between high in commercials and an idealized version of
body issues and food disorders.While most women do not have mental illnesses, over-exposure
to very thin, highly attractive models can lead to some developing a negative body image.
Many females may have suffered a certain deterioration in their physical image and self-esteem
due to the distorted notions of beauty that today are so popular. While there may be some
positive results as a result of the use of fine, desirable models, there is still a chance that women
whose self-perceptions do not meet the demanding levels of thinness will suffer mental and even
physical harm.Due to the inconclusive and conflicting research results, it is important to
understand more about how women's customers respond to models in publicity. The objective of
this research was to investigate the attitudes of women to the use of various size models in
advertising. This experimental study inserted slim and larger models into clothing ads to
investigate the impact that the two shapes and sizes have on the attitudes of women towards the
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styles and outfits which they wear and consequent purchasing intentions. The study also explored
the inclination of female consumers to compare with advertising models and whether this trend
affected body satisfaction.
To date, little study has been undertaken into the use of a more natural form of body in
advertising. Very few studies concentrate on women with more dimensions and only one recent
survey, but not yet released, investigating customer views on larger models in advertising.
Understanding women's customer view of advertising models may be of concern to advertisers,
traders and retail stores who want to enhance contact with their consumer company and enhance
commodity sales due to more efficient marketing. If women see models close to their own sizes
as more trustworthy and pleasant, businesses will want to include more realistic models in
product advertising. Positive feelings towards the models might lead to more positive attitudes
towards the product. For example, customers might consider prevalence and incidence trendier.
Finally, female customers will benefit from this research because when more authentic images
are used in new product messages, women's ego and body confidence increase on a median or
greater than average basis.

D) Competition and Positioning:

Elegance pages remind audiences specifically about conventional beauty standards, close to
magazine covers. In reality, women will watch women's magazines more than TV for beauty
ideals. Because participants in beauty contests are measured, at least partly, by their personal
features, they may be more like magazines. While audiences can still benefit by viewing other
TV shows about conventional beauty standards, these shows do not stress how a lovely woman
looks. But even watching shows for entertainment can contribute to the unhappiness of women's
bodies. It is possible that watching a show specifically focused on physical attributes will
influence women even more. Therefore, fashion shows are distinct from other series, which
feature slim and pretty women, as they're very beautiful. Other shows feature media personalities
who represent conventional beauty stereotypes as pageant participants, and are not as openly
depicted as the perfect woman. TV beauty pageants occur in one day instead of over several
weeks like reality TV series. However, television pageants in several respects mimic reality
television shows because they both are good rivalry that can influence the body image of the
viewer. According to one author, people who watch competition-oriented reality TV shows have
greater dissatisfaction with their bodies and a greater desire for slimness despite having a poor
self and body shape. They find that shows of non-competitive realism had no same impact on
body image. On this basis, the competitive nature of pageants such as "Miss America, Miss USA
and Miss Universe will theoretically influence the female image of the human body as
competitive reality TV shows"  In addition, candidates on TV pages must, before competing on
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the national stage, at least win their national title and make the pageant even more competitive.
Lastly, because of their similarity to reality TV shows, other TV programs and magazines, TV
pageants are positioned to influence women's views of their bodies through pageant organizers,
visual cues and jurors. In this report, a survey and focus group will be carried out to assess the
impact of TV beauty contests on girls. Body image defines "a patient's overall understanding of
his or her body's size, shape and aspect". Used in this analysis, the body image contains body
size and various parts of the body. Fulfillment with appearances refers to the satisfaction of
physical features such as size and face. In this article, traditional beauty expectations point to
popular stereotypes of appearance for girls portrayed by advertising, culture and beauty pageants.
They may also be called Western, white or ideal ideals of beauty. These beauty standards involve
physical appearance, body components and external attributes such as colour of skin and height.
It explicitly favors girls who've been smaller, larger, and light-skinned, including bigger eyes.
Identity and pleasure in attractiveness are intangible since they are focused on what people think
about themselves, while conventional beauty standards apply to appearance concepts typically
seen in advertising, culture and fashion. Thin and beautiful women are used in ads to present the
brand in an attractive fashion because they reflect the societal beauty image common in culture
today. When people consider generalizability in an ad, they equate themselves or their lives
conscious or unconscious with a wonderful picture. Women of average size are exposed to
excessively small and desirable models and feel unhappy and anxious. Co-relational studies
indicate a widespread correlation in some women between access to idealized, slender models
and disordered eating. The average citizen knows that such an announced picture is impractical
and impractical. It was estimated that girls subjected to highly desirable, slender advertising
models had more bad emotions about their own physical appearance than women exposed to ads
not containing a pattern. Conversely, women who saw photographs of bigger items had a real
change in their very own image view, likely due to a social contrast to the lower level. What if
girls are subjected to idealized model models that vary significantly in size or shape? People who
saw perfect, desirable model images rated their own self-esteem and attraction lower than
women who saw neutral images without a model. Furthermore, women who looked at ideal
photos and expressed negative emotions about their own bodies were less attracted to slim
models used in advertisements.
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E) Business model:
The media have formed such an unrealistic standard of beauty through the unlikely high-end
designs to the severe Photoshop work in many advertisements. This ideal of beauty cannot be
attained. Many fashion models are born with very slender and large body parts. If a person who
was not born with this type of body desired this appearance, it could only be achieved in a very
unhealthy and harmful way. In the case of photo shop advertising, this is theoretically false for
such defective skin that there is no defect, hair or bodies. Many advertisements that are
purchased so heavily appear on cardboard and are produced more than anything else. Ideals of
beauty are coming and going. In the curvy girls of the 1950s, we are already in a stage where
thin, curved women are the glorious thing the world accepts as. Because of these trends, as well
as the ban on overly thin models and the use of Photoshop in cosmetic advertisements, I hope our
civilization will recognize the unattainable beauty ideals and work in the future to avoid such
high expectations and to recognize stunning charm. Women are hurt at the core of various
cultural quandaries and are born into a patriarchal society that greatly restricts how women can
feel, look and act. (Models-Our Unrealistic Beauty Standards, n.d.) Although the mental aspect
of self-harm cannot be understood, it is only in recent decades that a social, rather than just
psychological, analysis of self-harm has been able to carry Magnification. Along with this recent
field of research, I argue that the individual is a victim of social injustice. In dissecting and
deconstructing our belief systems and social structures, the question of women's self-distress
could at least partially be resolved. Gender abuse can simply be described as an act that retains or
strengthens the existing gap between men and women. Through social, financial, and societal
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sedatives (i.e., beauty criteria, the means of affirmation and sexual expression, etc.) created by
men, auto-harm in an intrinsic form symbolizes gender violence. (Unrealistic Health & Beauty
Standards Created By Advertising, n.d.) An important caution to bring up is that, even if the
media, schooling and interpersonal relations with friends/relatives seem to pay great attention,
most women need not harm themselves.
 
 Conclusion:
The tests and scales used in the survey I have studied were used to evaluate subjects' views of
their appearances, overall body satisfaction and model scores. The real feelings and happiness of
the participants concerning the prototypes as well as their own bodies cannot be expressed given
the minimal steps in the tools. It was also not a practical situation when people are asked
regarding their buying plans for the design equipment. As a result, the true buying activity was
not evaluated, the measurement of purchasing intent is constrained. 

 
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References
De, D., Cruz, L., & Francisco, S. (2018). Master of Arts In Broadcast and Electronic
Communication Arts. https://scholarworks.calstate.edu/downloads/2v23vw12w
Greenfield, S. (2018). When Beauty is the Beast: The Effects of Beauty Propaganda on Female
Consumers. https://digitalcommons.unomaha.edu/cgi/viewcontent.cgi? article=1028 &
context=university_honors_program
Henriques, M., & Patnaik, D. (2020). Social Media and Its Effects on Beauty. Beauty [Working
Title]. https://doi.org/10.5772/intechopen.93322
Ji hye Park, & Choonsup Hwang. (2015). Influence of consumer attitudes toward fashion art
marketing on purchase intention. The Research Journal of Costume Culture, 23 (3), 353–367.
https://doi.org/10.29049/rjcc.2015.23.3.353
Models-Our Unrealistic Beauty Standards. (n.d.). Models-Our Unrealistic Beauty Standards.
Retrieved April 25, 2021, from https://thackerlauren.wordpress.com/
Richards, M. (2020). Bruce William Richards. BMJ, m1659. https://doi.org/10.1136/bmj.m1659
Social media, Pakistanis and unrealistic beauty standards.... (2021, March 2). Niche.
https://niche.com.pk/social-media-pakistanis-and-unrealistic-beauty-standards/
Unrealistic Health & Beauty Standards Created By Advertising. (n.d.). Unrealistic Health &
Beauty Standards Created by Advertising. https://kieferphotoessay.wordpress.com/
 
 
 
 
 
 
 
 
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