Social Media Foundations:

Social Media Management Tools

Study Guide
Section Overview
Social media can be overwhelming. From managing multiple handles, posting
content, and engaging with followers to listening and monitoring as to what’s
being said, it’s a time-consuming role, and the world of social media never stops.
In this lesson, you will learn about some of the most popular social media
management tools such as Buffer, Social Studio, and Hootsuite, along with the
functionality of link shortener.

Objectives and Learning Outcomes

After completing this lesson, you should be able to:
● List the different available social media management tools
● Determine how to use Buffer to manage posts across social media
● Discuss how Social Studio is used for marketing
● Examine the features of Hootsuite
● Explain the functionality of a link shortener

Key Takeaways:
Social media management tools
● Social media can be effectively managed with the use of social media
management tools.
● There are a number of social media management tools available for
individuals and business of all sizes.
o Buffer
o Hootsuite
o Sprout Social
o Agorapulse

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 o Sendible
o Social Oomph
o Tailwind
o MavSocial
o TweetDeck
o Sprinklr
o Falcon.io
o HubSpot
o Social Studio
o Social Flow
o Zoho Social

Buffer
● Buffer enables you to manage all your social media updates for Facebook,
Twitter, Instagram, LinkedIn, Pinterest, and Google+.
● The app will automatically pull an image from the content, or you can
upload an image of your own.
● You can re-buffer a post, which means you can edit a post before adding it
back to the queue.
● Buffer keeps you updated on the status of your queued posts.

Hootsuite
● Hootsuite connects with over 35 popular social networks including Twitter,
Facebook, Google+, LinkedIn, Instagram, and YouTube.
● Hootlet extension helps you schedule posts if you come across relevant
content as you surf the net.
● Hootsuite uses multiple streams rather than inbox to manage engagement.
● Hootsuite comes with a default report that shows your key metrics on the
social media platforms.
● Hootsuite allows you to export reports in Excel, PowerPoint, PDF, and CSV
formats.

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Social Studio
● Social Studio enables users to:
o Listen, engage, and publish content
o Analyze conversations about you on any social media platform
● Social Studio offers three core modules:
o Publish
o Engage
o Analyze

Link Shortener
● URL shortening solutions provide services like link bookmarking and
analytics on clicks.
● Link shortener not only gives a clean and shortened URL but also gives stats
on clicks for all the URLs you shorten.
● The most common URL shortening solutions include:
o BitLy
o Google
o TinyURL
o Ow.ly