SS Jain

Subodh Management Institution

Major Functional Area Lab II

( M-318)
Assignment-3 (Hands on practice software)
(2020-22)

Submitted By:
Koshlesh Bhardwaj
MBA 3rd sem
 For Marketing as Major I or Major II
(M-317 & M-318)

Assignment – 3 (Hands on Practice Software)

Note: Write a Brief note on any one out of five.

1. Hoot suite
2. Racker RMS CRM.

3. Digital Marketing Boot Camp

4. Zest

5. Oktopost
 What is Hootsuite
There are plenty of social media management platforms on the market, but what is Hootsuite
and what can it do for social teams?
Social media managers don’t have it easy.

There’s so much to do – scheduling posts, dealing with customer queries, crisis monitoring,
finding prospects, reporting on various metrics, and more. There are a lot of social media
management tools that cover these use cases on the market, but in this blog post we’ll be
focussing on Hootsuite.

Hootsuite is a social media management platform that covers almost every aspect of a social
media manager’s role. With just one platform users are able to do the simple stuff like curate
cool content and schedule posts all the way up to managing team members and measuring ROI.

There are several different plans to choose from, from a single user plan up to a customized
enterprise account that’s suitable for much larger organizations.
 Why choose Hootsuite as a social media managing platform?
It has a single click responsive system and performance is tracked and recorded on various
social media sites. It helps in connecting with over 35 social networks. Additionally, Hootsuite
does not require any code to work, which means that the work is done in less time. The software
is widely popular for the easy integration of social media applications. It is trusted by 16
million-plus users all over the world.

Features:
• It provides bulk scheduling features to make the social media presence active
and also promotes time management in an individual’s life.
• It has easy real-time analytics and timeline maintenance property.
• Content curation helps in sharing compelling social media pictures.
• Social Media Analytics defines the impact of your social media efforts.
• Monitoring of the content makes it a quick response system.
• Security is always on high alert and protection to the brand name is provided
without any risking factors.
• Upgraded with the latest features every month.

Hootsuite Pricing
The best thing is that they provide a free trial for 30 days. After completion of the free trial
period, you can select any plan according to your needs. Special offers are available on a
seasonal basis for regular customers.
Paid plans have better features and mind-blowing attributes. It offers four different plans.

• Teams: For 20 social profiles and 3 users ($129 per month)

• Professional: For 10 profiles and 1 user ($29 per month)
• Business: For 35 social profiles and 5-10 users ($599 per month)
• Enterprise: Custom Solutions.

Hootsuite Pros And Cons

Pros:
• Low cost with reliable work processes
• Auto-Schedule posting of content
• Various and wide range of social media apps are supported
• Time-saving attributes
• Content curation property
• Easy to understand
Cons:
• Auto Scheduling problems are annoying as some bugs tend to increase the
delay time.
• Hootsuite has many features and is complex, it can be overwhelming for
people.
• Training is expensive, it can cost around $21 a month.
• The user must be computer savvy
 List Of Top Hootsuite Alternatives
So far we have learned a lot about Hootsuite social media management software for
professionals and companies. Here is a list of some of the best Hootsuite alternatives in
the market.
1. Agorapulse
2. monday.com
3. Buffer
4. TweetDeck
5. Sendible
6. Social Pilot
7. SocialOomph
8. Social Report
9. Sprout Social
10. eClincher

Comparison Of Hootsuite Competitors

Pricing Integration Suitable for
Free Our
Features Starting Property (total no. Pinterest or
Trial Ratings
from of apps) Instagram

Hootsuite 30 days $1260 Powerful 5 Both

Agorapulse 28 days $85 Okay 5 Instagram

monday.com Available $8 per Powerful 5 --

seat per
month

Buffer 7 to 14 $15 Good 4 Both

days
 Pricing Integration Suitable for
Free Our
Features Starting Property (total no. Pinterest or
Trial Ratings
from of apps) Instagram

TweetDeck Forever FREE Moderate 4 Only Twitter

free

Sendible 14 days $29 Moderate 4 Both

SocialPilot Custom $83.33 Moderate 3 Both

SocialOomph 30 days $15 Moderate 3 Both

SocialReport 30 days $49 Excellent 4 Pinterest

SproutSocial 30 days $99 Very Good 5 Both

eClincher 14 days $59 Good 4 Both

Let’s now learn more about each of these Hootsuite Alternatives in detail.

1) Agorapulse
Best for small to large businesses.
Agorapulse is a platform for easier social media management. It has a social inbox to catch every
conversation and has flexible scheduling options. Agorapulse is also popular for real-time team
collaboration to keep social media moving quickly and effectively.
It is designed to organize your queued content by time slot and topic respectively for well-defined
working scenarios. It is a popular tool and video tutorials of this platform are available on
YouTube.

Features:
• Manages all the incoming messages at one location and grasps every social apps
opportunity for better management of workspace.
 • Multiple publishing options in one tool.
• Social Media reports are presented which consist of social media efforts.
• It creates deeper insights with your social media connection without using any
extra tool.
• It makes the management of profiles and posts a lot easier.
• It helps in discovering what people are saying about the user’s brand.
Verdict: Agorapulse is great with a simple and easy one to one integration of multiple
workspaces. Works well and is trusted by 10000+ happy customers. It makes scheduling and
publishing from one social channel creative and better.

2) monday.com
Best for small to large businesses.
monday.com offers the platform to manage marketing projects. It has all the functionalities
required by the marketing team.
It has tools for campaign management, client project management, event management, and
editorial calendar. monday.com can be used to plan and manage any type of events such as small
to large scale events.

Features:
• monday.com provides the feature to automate routine tasks.
• You will be able to plan, run, and track the campaigns through the dashboard.
• monday.com will allow you to invite clients as guests. This feature will let the
client see progress and share feedback.
• It has functionalities to streamline the workflow from concept to delivery.
• Editorial Calendar will help you to plan the content in advance.

3) Buffer
Best for small to large businesses and freelancers.
Buffer is a software application for the web and mobile functions and is designed to manage
accounts in social networks and to analyze the engagement outcomes with the connected
community.
It focuses on establishing the most special and fulfilling workplaces. It is a fascinating
replacement of Hootsuite which is more focused to develop a better understanding with the
available audience and keep them satisfied.
Features:
• Assists in crafting perfect posts for all networks in one place.
• Plan and publish creative, quality content for Instagram, Facebook, Twitter,
Pinterest, and many more on one dashboard.
• Orchestrate the required social media marketing campaigns and help in
coordinating with the team.
• Post Scheduling is its basic feature.
• Reminders and first comment are some of its popular attributes.
• Tutorials are available to make the management work easier.
Buffer offers free trials of about 7 or 14 days based on the selected plan. Its planning structure is
as per the smaller and large organizations.

4) TweetDeck
Best for small to large businesses and freelancers.
TweetDeck is a dashboard application for the management of Twitter accounts in a well-defined
manner. TweetDeck is taken over by Twitter Inc. and integrated into Twitter’s interface. It
interfaces with the Twitter API to help the users to receive tweets and view profiles as required.
It is considered as the most powerful Twitter tool for real-time tracking and organizing to
discover the best of Twitter. The platform offers flexibility by managing the follower’s list,
tracking useful messages, maintaining user feed, and assisting in regular filtering of tweets.

Features:
• One of the best monitoring tools for twitter accounts.
• Expert in scheduling and providing analytics of tweets.
• TweetDeck provides a separately defined LinkedIn column.
• Helps in tracking tons of accounts efficiently.
• TweetDeck also offers the ability to mark tweets as read whenever required.
• Flexible and versatile in terms of viewing multiple timelines at one time.
• It provides security to the user’s content.
5) Sendible
Best for small to large businesses and freelancers.

Sendible is a tool to manage social media for multiple clients. A centralized hub that will keep an
account of all the running processes. Stunning Reports are maintained effectively. It has gained
the trust of about 20,000+ brands. It provides apps from planning to collaboration and for analytic
understanding.
Features:
• Sendible provides a Time Management system.
• Helps in simplification of social media publication.
• It can schedule the post time in less time.
• Better social media reporting in one click
• Amazing custom reports can be created.
• Assists in gaining deeper insights into the user’s social data.
• Boost the advertising of the indulged company.
• 360-degree brand and reputation building and monitoring with lead generation
and customer engagement.

6) Social Pilot
Best for small to large businesses and freelancers.
SocialPilot is a simple social media marketing and scheduling tool and provides a single interface
for managing 200+ social media profiles. It also provides analytics and tracking reports in a easy
to understand format. It acts as a good planner and assists in advertising blog content. It is
considered as the most creative publishing tool. It is a perfect solution for all social media related
worries.
Features:
• It can connect 100 plus accounts and schedule their post with better productivity.
• All the conversations are handled carefully.
• Properties like targeting the audience and auto-sharing mode are incorporated
within the designed platform.
• Can upload up to 500 posts with bulk scheduling features.
• Avoid ugly and unnecessary URLs with an integrated URL shortener.
• Helpful in creating a quick response and the better replies of the messages.
No credit card is required for a 14 days free trial. These plans are specified based on their
capacity to have social media accounts. It offers four different paid plans which are as
follows:
• Agency: For 100 social media accounts ($25 per month)
• Small Team: For 50 social media accounts ($41.66 per month)
• Professional: For 25 social media accounts ($83.33 per month)
• Enterprise: Has White label setup with best of plans (Custom plan price)

7) SocialOomph
Best for small to large businesses.
SocialOomph is a tool for social post scheduling. It has various features to boost productivity. It
can be used by individuals as well as teams. It is useful for social posts, blog posts, etc. It has
various features and functionalities like post queues, RSS feeds, post-flood control, etc.

Features:
• Precise scheduling at a specific time and date with bulk uploading of filtered data.
• Webhooks is its key feature for automatically creating social and blog posts.
• Add tags automatically at an affordable price.
• Bulk uploading, webhooks, post queues, RSS feed are some of its key properties.
• Has Auto direct message and follow back feature.
• Creation of an amazing blog post with the auto-publishing property.
• Assists in a partition of client data with team attributes and tags.
• Illustrates the success of the content and helps to reach the new audience in the
best possible way.

It offers four suite plans to have various specifications. It has a different cost structure for
monthly and yearly subscriptions. It also offers a 30-day free trial.

The four plans are as follows:

• Personal Suite: For one social profile and is free to use by everyone.
• Advanced Suite: For $15 per month and $162 annually.
• Professional Suite: For $25 per month and $270 annually.
 • Business Suite: For $55 per month and $594 annually.

8) Social Report
Best for small to large businesses.
Social Report is a powerful social media manager that provides excellent strategic decision
making features with meaningful insights. It can track the profiles of others and have a
competitive approach. The dashboard of the Social Report consists of information on every
aspect.
Features:
• It has a sophisticated analytical approach and is easy to operate.
• Advanced publishing tools are present.
• Social media performance reports are generated daily to record the progress
made.
• It has unique listening tools to influence and increment market opportunities.
• The contact management system is also available.
• Quickly and easily engage with the user’s audience.
• Glorified with a smart social inbox which makes sure to reply to every important
message in favor of the company.

9) Sprout Social
Best for small to large businesses and agencies.
SproutSocial helps social businesses to flourish. It is used to publish, schedule, draft, and queue
posts. The response rate is good and time analysis reports are generated as per the need. It is
efficient with saved and suggestive replies. Thus, it assists in the sustainable growth of the
engaged company.
Features:
• Profiles, keywords, and locations are monitored in the best possible way.
• It provides features to plan effortlessly, create, and manage the proposed task.
• Collaboration and performance analysis features.
• Effective automation tool with best of latest features and is also coupled with the
user’s personalized touch.
• Manages the tagging system.
 • Other important features are Bot builder, social CRM, message spike alerts, and
smart inbox.
• Review management helps in better configuration of the system.
• Assists in real-time profile management with specific keywords.

10) eClincher
Best for small to large businesses.

eClincher empowers the team to accelerate with a simple scheme and lesser efforts. It has a
robust all-in-one social media management dashboard that offers great features for effective
implementation. It is a big influencer in the digital market.
It offers many integrations with other 3rd party tools like Canva, Zendesk, Google dynamic links,
Google Plus, and many more. eClincher selects and shares high-quality free stock images
automatically. The user can even schedule a boost of the selected posts and content to be posted
at a future date/time.

Features:
• Social CRM and reputation management via one inbox.
• Auto publishing mode is present with smart queues and suggested content.
• Monitoring and listening features with hashtags across Facebook, Instagram, and
Twitter.
• The Auto-post RSS system is attached and effectively includes a link shortener
from Google.
• Auto-post with a smart queue and has an automatic predefined auto-posting
schedule.
• Manage a media library with creative work and images with the user’s dedicated
cloud storage and chrome extension plug-in.
• Has a feature of a built-in Visual marketing tool.
We’ll take you through some of the use cases below.

• Social media scheduling

It doesn’t take a genius to work out that the timing of social posts is important. If you’re
tweeting when your audience is offline, the chances of them seeing your post is pretty low.
Meanwhile, if you tweet ten things at once you’re probably going to clog peoples’ news feeds
and you’ll promptly lose followers.

The best way to go about timing your posts appropriately is to use a solution that helps find the

best times for you. With Hootsuite, it’s a simple process. You simply click ‘New post’, select
which accounts you’d like to post from, add the text and any appropriate media, then hit
“Schedule for later.” The post will then be added to your stream of scheduled posts, which you
can view alongside other ‘streams’ of things, like your owned tweets, @mentions, and new
followers.
 • Social media monitoring

Streams of new mentions, followers, and likes can help you keep up to date with what
interactions with your social media accounts, so they make monitoring multiple accounts and

different kinds of interactions easy for community managers.

These streams allow for all mentions, across multiple platforms, appear in one place. Streams
are unlimited and customizable, so you can keep track of what’s important. Here’s an example
of some streams we have set up, showing our latest tweets, our latest LinkedIn company
updates and our latest Facebook mentions side-by-side.
 • Social media analytics

Hootsuite offers a number of inbuilt analytics functionalities. You’ll quickly be able to look at
performance over time and compare different time periods for each of the social media accounts
you’ve got plugged into the platform.

For example, here’s a peek at @Brandwatch performance in January. We increased our number
of owned tweets, got 126 new followers and boosted Twitter engagement compared to
December.

Joint Hootsuite and Brandwatch customers are able to go even further than this by plugging
Brandwatch data into Hootsuite and viewing different dashboards.

Again, this helps social media managers monitor things all in one place.

Here’s an example of a query we have running in Brandwatch that tracks how many times our
blog is linked to on public social media channel like Twitter. We were quickly able to view the
data in a summary dashboard within Hootsuite.
 • Team collaboration

Hootsuite offers an inbox view of private messages directed at multiple social media accounts
across different platforms, which means that they all appear in one place. Social media
managers can assign team members to each message to make sure no query goes un-replied.

This is a particularly cool feature for larger teams who receive a high volume of queries from
customers and prospects each day.
 • Customer service

Customer service follows neatly on from team collaboration.

Using a mix of streams and the inbox feature, social teams are able to view and respond to
customer complaints and praise as they happen, without things getting lost. As consumers
continue to expect a quick response when they reach out to a brand with a problem on social,
this is something that’s particularly important to master.

Negative customer service experiences can be terrible for customer loyalty which is hard
enough to garner in itself.