BUSINESS COMMUNICATION

-By Aqsa Patel

 What is Communication?

• DERIVED FROM THE LATIN WORD "COMMUNIS,"

MEANING TO SHARE.
• COMMUNICATION IS THE PROCESS BY WHICH WE
EXCHANGE MEANINGS, FACTS, IDEAS, OPINIONS OR
EMOTIONS WITH OTHER PEOPLE.
Business Communication –
Meaning
BUSINESS COMMUNICATION IS THE PROCESS OF
SHARING INFORMATION BETWEEN PEOPLE WITHIN THE
WORKPLACE AND OUTSIDE A COMPANY.
Definition
BUSINESS COMMUNICATION AS A SYSTEM THAT IS
RESPONSIBLE TO AFFECT CHANGE THROUGHOUT THE
WHOLE ORGANIZATION.
-Ricks and Gow
 Importance Of Business
Communication
COMMUNICATION IN BUSINESS IS IMPORTANT TO CONVEY CLEAR,
STRONG MESSAGES ABOUT STRATEGY, CUSTOMER SERVICE AND
BRANDING.
A BUSINESS BUILDING A BRAND REFLECTS A CONSISTENT
MESSAGE TAILORED TO ITS AUDIENCE.
INTERNAL COMMUNICATION BUILDS RAPPORT AMONG EMPLOYEES
AND MANAGERS AND ENCOURAGES TEAMWORK AND
COLLABORATION.
 Process of Communication
• COMMUNICATION IS A DYNAMIC PROCESS THAT INVOLVES
TRANSMITTING INFORMATION FROM THE SENDER TO THE
RECEIVER THROUGH A CHANNEL WHICH IN TURN GIVES THE
FEEDBACK IN THE FORM OF SOME MESSAGE WITHIN A GIVEN TIME
FRAME.

• ALL FORMS OF COMMUNICATION REQUIRE A SENDER, A

CHANNEL, A MESSAGE, A RECEIVER, AND THE FEEDBACK
 Types of Communication
VERBAL COMMUNICATION
• Direct face-to-face contact
• Telephonic conversation
• Television
• FM radio
• Spoken communication.
NON VERBAL COMMUNICATION
•Facial Expressions.
•Gestures.
•Posture.
•Vocal characteristics.
•Personal Appearance.
WRITTEN COMMUNICATION
• Memos
• Emails
• Letters
• Instant Messages
• Faxes
VISUALIZATION
• Graphs
• Chart
• Pictorial Representation
FORMAL COMMUNICATION
Communication takes place through the formal channels of the
organization structure along the lines of authority established by the
management.
•Upward Flow
•Downward Flow
•Horizontal Flow

INFORMAL COMMUNICATION
Communication arising out of all those channels of communication that
fall outside the formal channels is known as informal communication.
 Corporate Communication
“CORPORATE ORGANIZATION” MEANS AN ORGANIZATION
FORMED BY SOME PEOPLE, HAVING A SEPARATE ENTITY AND
PERPETUAL SUCCESSION.

A COMPANY, CORPORATION, CO-OPERATIVE VENTURES,

ETC. ARE CONSIDERED TO BE CORPORATE ORGANIZATION
BECAUSE THESE ARE REGISTERED AND HAVE SEPARATE LEGAL
ENTITY AND PERPETUAL EXISTENCE.
Modern Forms Of Communication
MODERN COMMUNICATION PLATFORMS HAVE MADE IT VERY EASY FOR
PEOPLE TO STAY IN TOUCH WITH THEIR NEAR AND DEAR ONES WITHOUT
BEING PHYSICALLY PRESENT.
SOME OF THE MAJOR MODERN FORMS OF COMMUNICATION ARE AS
FOLLOWS:
• Social Media
• Instant Messaging Apps
• Video Chat
• Voice Calling
• E-mail
• SMS Text Messaging
• Blogging
 Barriers to Communication
A COMMUNICATION BARRIER IS ANYTHING THAT COMES IN THE WAY
OF RECEIVING AND UNDERSTANDING MESSAGES THAT ONE SENDS TO
ANOTHER TO CONVEY HIS IDEAS, THOUGHTS, OR ANY OTHER KIND OF
INFORMATION.

THESE VARIOUS BARRIERS OF COMMUNICATION BLOCK OR

INTERFERE WITH THE MESSAGE THAT SOMEONE IS TRYING TO
SEND.
 Barriers to Communication
FOLLOWING ARE SOME OF THE BARRIERS TO
EFFECTIVE COMMUNICATION:

1. Semantic barriers
2. Psychological barriers
3. Organisational barriers
4. Cultural barriers
5. Physical barriers
6. Physiological barriers
 Overcoming The Barriers
HOW TO OVERCOME THESE BARRIERS OF COMMUNICATION?

• Eliminating differences in perception

• Use of Simple Language
• Reduction and elimination of noise levels
• Active Listening
• Simple Organizational Structure
• Avoid Information Overload
• Proper Media Selection
• Flexibility in meeting the targets
THANK YOU