Entrepreneurship Assignment

1.Ask two entrepreneurs, one male and female, about their businesses today. What
were their reasons for setting up their businesses?

Male: Merchandising Store. He was the first one within our community to set up a
merchandising store with almost all necessities present. With this, he had a successful
running business. The reason why this entrepreneur set his business up was that he could
see the high demand of our townsfolk for accessibility in buying their needs. He saw this
as an opportunity to build his business which has also benefited the people in my
community.
Female: Poultry Egg Farm. The reason why this entrepreneur set her business up was that
she evaluated that in her Barangay, there were no poultry Egg Farmers, which means that
there is no competitor present for the business. Moreover, the demand for eggs within
the area was high. With that, it could mean a higher success rate for the business.
2.Surf the Internet and find examples of Filipino entrepreneurs whose lives have been
featured in a newspaper, a magazine or a web blog. Based on published data,
reconstruct the process by which they set up their businesses?
The history of National Book Store can be traced back to the 1930s. However, the
company has been formally established in 1942. Before the Japanese occupation of the
Philippines during World War II, José Ramos and Socorro Cáncio-Ramos, rented a small-
corner space of a Haberdashery situated at the foot of Escolta Bridge in Santa Cruz,
Manila. With a starting capital of ₱211 (equivalent to ₱59,000 in 2021), the Ramoses set
up their first retail bookstore selling GI novels, textbooks and supplies. During World War
II, the store shifted to selling sold candies, soap, and slippers due to stringent book
censorship. The store experienced success but was burned down during the 1945 Battle of
Manila, rebuilt again and reverted to selling textbooks and stationery, the opening of the
rebuilt National Book Store at the corner of Soler Street and Avenida Rizal, coincided with
the first academic schoolyear after the war. In 1948, the store was destroyed by Typhoon
Gene but a new two-story building with a mezzanine was built to host National Book
Store.
National Book Store accumulated enough capital after several years to acquire
rights to reprint foreign brand greeting cards for the Philippine market. The book store
had rights to reprint cards by Gibson for a few years. In 1973, outbid a more established
competitor for a Philippine franchise of the greeting card brand, Hallmark.
The Ramos children proposed expanding the scope of National Book Store, and a
branch along Recto Avenue was opened, an area often frequented by students. In the
1970s, branches were opened in shopping malls in Makati and Cubao, Quezon City. For
the next decades since the opening of the Recto branch, the book store grew with
shopping mall owners approaching the Ramoses to set up a store inside their properties.
National Book Store became one of the top 100 Philippine corporations in 1988,
registering profits of $1 million on gross revenues of $34.7 million. The book store chain
also became one of the Top 500 of the list by Retail Asia-Pacific, ranking 308th in 2004.
In 2015, National Book Store captures the majority of the Philippine book market
having a share amounting to 80 percent, and operates around 127 branches across the
Philippines. It also operates Metrobooks, which opened in Hong Kong in 2007, a subsidiary
based in the former British crown colony. The book store was believed to have closed in
May 2018.
With the pending entry of National Book Store into the Philippine Stock Exchange
through the renaming of Vulcan Industrial & Mining Corp., another Ramos-owned
company, into National Book Store Retail Corp. they would now also venture into
wholesale, publishing, printing, manufacturing, and distribution.
It entered the education industry in 2017 with the launch of NBS College, its first
institution for higher learning at the National Book Store building on Quezon Avenue and
by 2018, it has now 230 branches all over the country.

National Book Store began selling greeting cards in the 1950s depicting Philippine
subjects to showcase local culture and traditions. The book store also launched a
publishing program with international publishers such as McGraw-Hill, Prentice Hall,
Lippincott, Addison-Wesley. In 1955, the Ramoses were able to acquire a lot owned by the
Guerrero family, where they erected the nine-story Albercer Building in 1963 which was
named after Alfredo, Benjamin, and Cecilia, where a National Book Store was hosted.
Summarization: National Book Store- Socorro Cancio-Ramos José Ramos. Because of her
sales capabilities, Ramos was put in charge of the store. It was only after her marriage to
Jose Ramos that her dream of establishing a National Bookstore has finally materialized.
National Book Store was founded during 1942. The couple started the first National Book
store as a stall shop in Escolta selling supplies, GI novels and textbooks. Like the mythical
phoenix, she rose from the ashes and built the business back up once more. In the 1970s,
National Book Store became popular by selling reprinted versions of foreign textbooks for
75% lesser than the actual price. Parents and students loved the idea of being able to
purchase such books for lower costs. For seventy-five years, National Book Store, Inc.
(NBS), the Philippines largest books and supplies store, has been providing the consumer
affordable educational commodities. Part of the company's core values is to help
underprivileged children. Thus, in 2004 NBS has established the National Book Store
Foundation, Inc.