National Book Store

Founder of National Book

Store
 Socorro C. Ramos
Socorro Ramos, known as Nanay Coring, is the
founder of National Book Store, the largest
bookstore chain in the Philippines. She has many
grandchildren and great-grandchildren. She loves
to read and learn. But Nanay Coring was once so
poor she could not afford to go to school. She
went through many hard times, including the
Second World War. This is the story of how a
young girl with no money learned to work hard, to
survive the bad times till they became good again,
to live and to love, and to never stop dreaming.
Socorro, born on 23 September 1923, grew up in Sta. Cruz
(Laguna) with her five siblings. The family were of humble
means. At five years old, Socorro helped her mother, Emilia,
sell various merchandise — bananas, vinegar and wooden
shoes  — at the local wet market. Her father, Jose, died when
they were still young, so her mother was left to support them.
Socorro finished high school. And that’s because 
public education until high school was was free. She never
started college and she didn’t receive any degree. When
business at the wet market turned sour because they sold on
credit and collection was difficult, they moved to Manila.
History of National Book
Store
 National Book Store

National Book Store, Inc. is a retail company based

in Mandaluyong, Metro Manila, Philippines. It
operates a bookstore and office-supplies store
chain of the same name.
The history of National Book Store can be traced back to the
1930s. However, the company has been formally established in
1942. Before the Japanese occupation of the Philippines during 
World War II, José Ramos and Socorro Cáncio-Ramos, rented a
small-corner space of a Haberdashery situated at the foot of 
Escolta Bridge
With a startingin Santa
capitalCruz, Manila.
of ₱211 (equivalent to ₱15,047 in
2015), the Ramoses set up their first retail bookstore
selling GI novels, text books and supplies. During World
War II, the store shifted to selling sold candies, soap, and
slippers due to stringent book censorship.
In 1948, the store was destroyed by a Typhoon Gene but a new two
storey building with a mezzanine was built to host National Book
Store.
National Book Store began selling greeting cards in the 1950s
depicting Philippine subjects to showcase local culture and
traditions. In 1955, the Ramoses were able to acquire a lot owned by
the Guerrero family, where they erected the nine-storey Albercer
Building in 1963 which was named after Alfredo, Benjamin, and
National Book aStore
Cecilia, where accumulated
National enough
Book Store was capital
hosted. after some several
years to acquire rights to reprint foreign brand greeting cards for the
Philippine market. The book store had rights to reprint cards by
Gibson for a few years. In 1973, outbid a more established
competitor for a Philippine franchise of the greeting card brand, 
Hallmark
In 2015, National Book Store captures the majority of the Philippine
book market having a share amounting to 80 percent, and operates
around 127 branches across the Philippines. It also operates
Metrobooks, which opened in Hong Kong in 2007, a subsidiary
based in the
It entered theformer British
education crownincolony
industry 2017 with the launch of NBS
College, its first institution for higher learning at the National Book
Store building on Quezon Avenue.[6] By 2018, it now has over 230
branches nationwide
 Brand Image
• The brand name of National Book Store was thought of by Socorro Ramos,No
marketing research was conducted and was done on Ramos' impulse taking the book
store name from the National Cash Register machine, a brand which was popular at the
time of the book store's founding.
• For fifty years from the book store's establishment, the logo designed by Ramos
herself was used which consists of the name of the store in a white background
on a surrounded by a red and white stripe design.
• A new logo was adopted in 1996 following a proposal from Ramos' children
and grandchildren which features the store's name in a more modern font in a
red
• A background.
new store design was executed in 2016, starting with its branch in SM City
North EDSA.
 Thank You!

Jomari Elaiza S. Piatos

ABM 12 – St. Raymond Nonnatus

Entrepreneurship