Professional Documents
Culture Documents
SOCORRO RAMOS
- She began her career in publishing and retail as a salesgirl in a bookshop. With a
capital of PHP200, she and her husband launched National Book Store in Escolta at
the age of 19, selling books and school supplies to children. The Japanese imposed
censorship on books and publications at the time, which included her burgeoning
business. She and her husband supplemented their income by selling other products
such as candles and soaps.
- The Ramoses built a nine-story structure along Avenida after the postwar boom
brought increased revenue for the company. Ramos adopted a hands-on approach
to running her business, even designing the company’s logo herself.
- The National Book Store now has around 3,000 employees. She grew her business
from a small bookstore to the largest bookstore chain in the Philippines. She
diversified her product offerings and expanded her market reach. She has expanded
the National Book Store chain into an empire that spans a variety of various
businesses.
- At the age of 98, Socorro Ramos is worth an estimated USD 3.1 billion, making her
one of the country’s richest people.
- Her experience serves as an important reminder that we can overcome any obstacle
and experience incredible victories if we put forth unrelenting work, steadfast
resolve, and a keen grasp of client demands.