0 - BBA Report Kenoor 01 2012

KENOOR ORGANICS PRIVATE LIMITED
ANKLESHWAR
INDRUSTRIAL TRAINING REPORT ON

PRIPARED BY
DUDHAT SAPANA A. SUBMITED To
Sau. University
F.Y.B.B. A. RAJKOT
Roll No. – 16
Exam No: -
GUIDED BY
MISS. JALPA NAKRANI
ACADEMIC YEAR
2010-2011
COLLEGE
SHREE LAUVA PATEL TRUST B.B.A. MAHILA COLLEGE
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SHREE AMRELI JILLA LEUVA PATEL CHARITABLE TRUST
SURAT
PLACE: - SMT SHANTABEN HARIBHAI GAJERA SHAIKSHINK
SANKUL
Chakkergadh Road, Amreli-365 601
Principal’s Recommendation
To,
The Registrar,
Saurashtra University,
Rajkot.
Subject: - F.Y. B.B.A. Project Report.
Respected Mem,
I am recommending the project report prepared by DUDHAT

SAPANA A. at Kenoor Organics Pvt Ltd. As the partial fulfillment of the
University requirement for the award of F.Y. B.B.A. Degree of Saurashtra
University, Rajkot.
Thanking You,
Date:-
Place: - Amreli
Yours Faithfully,
Principal.
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SURAT
SANKUL
Guide’s Certificate
This is to certify that the student DUDHAT SAPANA A. of
B.B.A. has carried out the project work as per the syllabus of
Saurashtra University. She prepared this comprehensive project study
report on Kenoor Organics Pvt Ltd. Under my guidance and her
contribution in making this report during the academic year 2010-2011
is highly appreciated.
To the best of my knowledge the details presented by her are

original in nature and have not been copied from any other source. Also
this report has not been submitted earlier for the award of any degree
or Diploma in Saurashtra University or any other University.
Date: - Guides
Place: - Amreli

SURAT
SANKUL
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College Certificate
To,
The registrar
Saurashtra University,
Rajkot.
Sub: BBA general training report
Respected Sir,
I am recommending that the general Visit project entitled. “A

general visit report of Kenoor Organics Pvt Ltd.
Yours faithfully,
Date:-
Place: Amreli
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No. particular
1 Introduction
2 Main Product
3 Production process
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Number Particular Page No.
1 Introduction 24
2 Structure Of Marketing 25
3 Channel Of Distribution 26
4 Distributors Of Company 28
5 Advertisement 30
6 Competitors Of Company 31
7 Research And Development 33
Number particular
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1 Introduction
2 Structure Of department
3 Recruitment & Selection
4 Facilities to Employees
5 Time keeping System
6 Industrial Relation
7 Contribution Of Industry to Society
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No. Particular
1 Introduction
2 Capital Structure
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DECLARATION
I,Dudhat Sapana A. student of F.Y. B.B.A hereby declare that

the project work presented in this report is my own work and has been
carried out under supervision and guidance of miss JALPA
NAKRANI The lecturer of, Shree Leuva Patel Trust B.B.A. Mahila
College, Saurashtra University, Rajkot.
The objective of the training undertaken is to know all the department

of the organization and to acquire p ractical knowledge in particular
field.
This work has not been previously submitted to any other university
for any other examination.
Date:
Place: RAJKOT.
Signature
Dudhat Sapana A.
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PREFACE
As a part of curriculum and to be familiar with the real

depth and wide span of the industry every student at the F .Y
BBA is required to undergo intensive training.
"Experience is the best teacher." In every professional

course, training is an important factor, profession gives us
theoretical knowledge of various subjects in the college but they
are practically exposed of such subje cts when they get the
training in the organization. It is only the training through
which we know that an industry is and how it works.
Today's age is an age of management. Management is the

backbone of any organization or any activity done. The real
success of management lies in applying the professional
management techniques in all managerial activities. As we
move into an era of intense competition and high performance
expectations, it is important that we develop the winning edge.
Hence, to attain this objective and to have the outlook of

all intricacies of corporate world I have undertaken the Summer
Training at Rajkot Dairy Co -operative Milk Producer’s Union
Limited. I have tried my best and have applied all my efforts,
knowledge and sources available in this summer training project
report.
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ACKNOWLEDGEMENT
The successful and timely completion of this training

would not have been possible without the kind co operation and
support of the various Department heads of the RAJKOT
DISTRICT CO-OPERATIVE MILK PRODUCER UNION LTD
as well as the faculty members of RKCBM and respondents who
co-operatively provided the honest information through
questionnaires.
Let me begin my acknowledgement by thanking the whole

RAJKOT DISTRICT CO- OPERATIVE MILK PRODUCER
UNION LTD staff for the co-operation and the support during
our summer training.
I also take the oppor tunity to thank miss nayna vasani (My
project guide), without whom this project could not have been
possible. I whole-heartedly thank her for being my guide and
directing me towards right path in the business world.
I am very grateful t o all the faculties of the SLPT BBA

Mahila College. They have always been a source of inspiration
and I would like to thank them for all their support and care in
their efforts towards the summer training and the project.
Thanking you
DUDHAT SAPANA A.
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MY PROJECT…
In Brief………….
No. TOPICS Page.

No.
1. General Information
• Introduction
• World’s Major Milk Producers
• Emerging Dairy Market
• Indian (traditional) Milk products
• Future Prospects
• GCMMF- An Overview
2. Company Profile
• Company Overview
• Company Profile
• Brief History & Development
• Board of Directors
• Organisation Structure
• Time Keeping System
• Contribution of Kenoor Organics to the
Industries
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3. Description of the Departments

• Production Department
➢ Introduction
➢ Structure of the Department
➢ Product Profile
➢ Manufacturing Processes
➢ Production Sub-Functions
• Personnel Department
➢ Introduction
➢ Features Of the Department
➢ Functions of the Department
• Marketing Department
➢ Introduction
➢ S.T.P. Strategy
➢ Pricing Decisions
➢ Distribution Channel
➢ Promotion Decisions
➢ Marketing Research
• Finance Department
➢ Introduction
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➢ Main Areas of the Department

➢ Classification of Funds, Liabilities &
Assets
➢ Distribution of Profit
➢ Financial planning
• Procurement Department
➢ Introduction
➢ Objectives of the department
➢ Main activities
➢ Formation
➢ Management of the department
➢ Various Programmes
4. Bibliography
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INDIAN
MILK
INDUSTRY
PROFILE
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INTRODUCTION
Humans have been drinking animals' milk since ancient

times. Sanskrit records mentioned milk 6,000 years ago. The
Bible describes the Promised Land as “a land flowing with milk
and honey.”
Today, India is 'The Oyster' of the gopal dairy industry. It

offers opportunities galore to entrepreneurs worldwide, who
wish to capitalize on one of the world's largest and fastest
growing markets for milk and milk products. A bagful of 'pearls'
awaits the international dairy processor in India. The Indian
dairy industry is rapidly growing, trying to keep pace with the
galloping progress around the world.
Indian dairy sector contributes the large share in

agricultural gross domestic products. Presently there are around
70,000 village dairy cooperatives across the country. The co -
operative societies are federated into 170 district milk
producers unions, which is turn has 22 -state cooperative dairy
federation.
While world milk production declined by 2 per cent in

the last three years, according to FAO estimates, Indian
production has increased by 4 per cent. The milk production in
India accounts for more than 13% of the total world output
and 57% of total Asia's production.
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WORLD’S MAJOR MILK PRODUCERS
India
USA
Russia
Germany
France
Pakistan
Brazil
UK
Ukraine
Poland
New Zealand
Netherlands
Italy
Australia
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EMERGING DAIRY MARKETS

Food service institutional market: It is growing at double the
rate of consumer market
Defense market: An important growing market for quality
products at reasonable prices
Ingredients market: A boom is forecast in the market of dairy
products used as raw material in pharmaceutical and a llied
industries
Parlor market: The increasing away-from-home consumption
trend opens new vistas for ready -to-serve dairy products which
would ride piggyback on the fast food revolution sweeping the
urban India.
INDIAN (TRADITIONAL) MILK PRODUCTS
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There are a large variety of traditional Indian milk products

such as
Makkhan- unsalted butter.

Ghee - butter oil prepared by heat clarification, for longer
shelf life.
Kheer - a sweet mix of boiled milk, sugar and rice.
Basundi - milk and sugar boiled down till it thickens.
Rabri - sweetened cream.
Dahi - A type of curd.
Lassi - Curd mixed with water and sugar/ salt.
Channa/Paneer - milk mixed with lactic acid to coagulate.
Khoa - evaporated milk, used as a base to produce sweet
meats.
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FUTURE PROSPECT
India is the world's highest milk producer and all set to

become the world's largest food factory. In celebration, Indian
Dairy sector is now ready to invite NRIs and Foreign investors
to find this country a place for the mammoth investment
projects. Be it investors, researchers, entrepreneurs, or the
merely curious – Indian Dairy sector has something for
everyone.
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GCMMF: An Overview
Gujarat Cooperative Milk Marketing Federation (GCMMF) is

India's largest food products marketing organization. It is a
state level apex body of milk cooperatives in Gujarat which
aims to provide remunerative returns to the farmers and also
serve the interest of consumers by providing quality products
which are good value for money.
Members: 12 district cooperative milk

producers' Union
No. of Producer Members: 2.12 million

No. of Village Societies: 10,411
Total Milk handling capacity: 6.1 million liters per day
Milk collection (Total - 1999- 1.59 billion liters

00):
Milk collection (Daily Average 4.47 million liters
1999-00):
Milk Drying Capacity: 450 metric Tons per day
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COMPANY
PROFILE
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COMPANY OVERVIEW
NAME OF THE UNIT

LOCATION
PLOT NO. 5006, GIDC INDUSTRIAL ESTATE,
ANKLESHWAR – 393002, DIST. BHARUCH [GUJARAT]
ESTABLISHMENT YEAR
8TH FEBRUARY - 2006
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COMPANY PROFILE
Company Name KENOOR ORGANICS PVT. LTD.
Establishment year 8TH FEBRUARY - 2006
Company Address PLOT NO. 5006, GIDC INDUSTRIAL

ESTATE, ANKLESHWAR – 393002
Co. Registered Office PLOT NO. 507/1, AVKAR, NEW
COLONY, ANKLESHWAR -
393002
Type of Ownership PRIVATE LIMITED
Type of Unit SMALL SCALE
Nature of Business ACTIVE PHARMACEUTICAL

(BULK DRUGS) &
INTERMEDIATES
Working hours 24 hours Per day *
Accounting Year March-April
Bankers 1. AXIS BANK LIMITED
1. HASMUKH D. DUDHAT
Promotor
2. MANSUKH D. DUDHAT
3. PRAVIN D. DUDHAT
4. KANTI M. DUDHAT
5. RAJESH M. DUDHAT
Managing Directors RAJESH DUDHAT

Production Manager KANTI DUDHAT
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Personnel Manager CHIRAG DUDHAT
Finance Manager HAMANT DODIYA
Marketing Manager ALPESH DUDHAT
Auditors -
Chartered Accountant Firm NILESH MEHTA
Email rajkotdairy@satyam.net.in
Total Products 5
Total Employees and workers 12
Contact Plot No. 5006, GIDC Industrial

Estate, Ankleshwar – 393002
(Gujarat)
Ph: +91-2646-329425, 220574
TeleFax: +91-2646-251627
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BRIEF HISTORY & DEVELOPMENT
KENOOR ORGANICS PRIVATE LIMITED is Bulk Drug

manufacturing unit of “KOHINOOR GROUP”, KENOOR was
establish in year 2006 with aim to start active pharmaceutical
ingredients for Antiseptic / Disinfectant (i.e. Chlorhexidine
Gluconate, Cetrimide Powder, Strong Cetrimide 40% Soln. etc..) with
aim to serve best quality products to world market to make healthy
society.
KENOOR ORGANICS had start commercial production in year

2011 after received legal permission from Food & Drugs Control
Administration – Gandhinagar & Membership from Pharmaceuticals
Export Promotion Council (Pharmexcil) – Hyderabad.
At Last Kenoor Organics Pvt. Ltd is planning to expand

manufacturing activity from Bulk Drug to Formulation with in next
3 year. Now a day exporting product more than 9 8% from total
production to worldwide consumers.
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BOARD OF DIRECTORS
1 Shri Hasmukh Dudhat Chairman
2 Shri Rajesh Dudhat Managing Directors
3 Shri Mansukh Dudhat Director
4 Shri Pravin Dudhat Director
5 Shri Kanti Dudhat Director
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ORGANIZATION STRUCTURE OF
KENOOR ORGANICS PVT. LTD.
CHAIRMAN
MANAGING DIRECTOR
PRODUCTION PERSONNEL FINANCE MARKETING

MANAGER MANAGER MANAGER MANGER
Personnel Time Welfare

Officer Keeper Officer
Production
Manager
Shift
Chemist
Shift Cash & Chief Computer
Supervisor Bank Accountant Operator

Officer
Plant
Operator
Labor
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TIME KEEPING SYSTEM
Man can work for some limited time. He cannot work for 24
hour. But organization like Kenoor Organics Pvt. Ltd. is working
round the clock. There are some adjustments made between workers,
which are known as shifts. Some workers work in one shift, others i n
second and others in third. Generally, shifts are of 8 hours.
Kenoor Organics Pvt. Ltd runs 24 hours. This unit has also its
time keeping system. Time keeping system is di vided into three
shifts, it can be as under:
Worker’s shifts:-
1. Shifts A : 6:00 AM. To 2:00 PM.
2. Shifts B : 2:00 PM. To 10:00 PM.
3. Shifts C : 10:00 PM. To 6:00 AM.
General Shifts:-
10:00 AM. To 6:00 PM.
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CONTRIBUTION FOR THE WELFARE OF
SOCIETY & ENVIRONMENT

KENOOR ORGANICS PVT. LTD. has contributed very much
in the field of safety and welfare of society as well as environment
as follows:
1. INSURANCE POLICIES PLAN:
KENOOR ORGANICS, with the help of LIC has provided the

benefit of insurance policy like ‘GROUP INSURANCE POLICY’ to
the company employee & employer for safety and security.
2. EDUCATION PLAN:
Education is provided to the employee & employer , whose

children are studding in 9 t h , 10 t h , 11 t h or 12 t h and also enjoying the
facility of above plan. Children are also provi ded the scholarship upto
Rs.1000/Month for encouragement in education.
3. ENVIRONMENTAL PLAN:
Under this plan every year company arrange plantation of

minimum 50 trees surround area & villages, so that they can
participate in the security of healthy environment.
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DISCRIPTION
OF
PRODUCTION
MAIN
DEPARTMENTS
DEPARTMENT
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INTRODUCTION
Production is the functional area responsible for turning inputs

into finished outputs through a series of production processes . The
Production Department is responsible for making sure that raw
materials are provided and made into finished goods effectively.
Department must make sure that work is carried out smoothly, and
must supervise procedures for making work more efficient and more
enjoyable.
KENOOR ORGANICS had started its production with 4000 Kgs

of Cetrimide per day, but now KENOOR ORGANICS is having the
production of about 1000 Kgs per day. Initially Kenoor Organic had
problem of raw material availability because its main raw material is
coming from Philippines due to new buyer for raw material . To
resolve this issue they make annual contract with supplier and make
arrangement for store excess raw material .
Production department of Kenoor Organics is having the key

position in the organization because with out this department the
company cannot move further. All the department small or big one,
are connected with production department. Thus Production
department is like the HEART OF THE COMPANY.
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STRUCTURE OF THE DEPARMENT
PRODUCTION
MANAGER
SHIFT CHEMIST
SHIFTWISE
SUPERVISOR
PLANT
OPERATOR
LABOUR
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PRODUCTS PROFILE
Chlorhexidine
Cetrimide BP Base
Strong
Cetrimide
40% Soln Chlorhexidine Chlorhexidine Chlorhexidine
Gluconate Acetate HCL
20%
Cetyl
Pyridinium
Chloride
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MANUFACTURING PROCESSES
There is different process for production of different items.
The processes at production of some main items are as follow.
PROCESS OF CETRIMIDE POWDER B.P.

Charge in GMP Model GLR
Dimethylmyristylamine
Heat upto 45ºC

Iso Propyl Alcohol
Charge Methyl Bromide Gas in

GLR
Reaction will complete with in

24 hrs, than take sample for
reaction completion by shift
Chemist
Make Centrifuge and remove

IPA from Finish product
Screening
Drying
Pulverizing
Packing & Dispatch
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PROCESS OF STRONG CETRIMIDE 40% SOLN

B.P.
Dimethylmyristylamine
Heat upto 45ºC

Iso Propyl Alcohol
Charge Methyl Bromide Gas in

GLR
Reaction will complete with in

24 hrs, than take sample for
reaction completion by shift
Chemist
Make Centrifuge and remove

IPA from Finish product
Charge In GLR + DM water
Take sample for analysis
Filter & Packing
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PRODUCTION SUB-FUNCTIPONS
In KENOOR ORGANICS the Production Department is split
into 5 sub-functions or say departments as follows:
1) PRODUCTION AND PLANNING DEPARTMENT :

This department will set standards and targets for each
section of the production process. The quantity and quality of
products coming off a production line will be closely
monitored. It deals with men -machine organization to
accomplish both productivity and satisfaction of the desirable
end results.
This department is mainly concerned about the production

of various Bulk Drugs products through various processes. This
section also needs to take care of the ISO & GMP/FDA
guidelines for the production process of each product.
2) QUALITY CONTROL DEPARTMENT:

As KENOOR ORGANICS says that, “WE ARE THE
DEFINITION OF YOUR CARFUL LIFE ”, so it is the
responsibility of the company to maintain the good quality
products for enhancing the sales. Kenoor Organics is having the
Quality Control Department for the maintenance of the good
quality of Bulk Drugs.
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The department performs the quality control task in three

stages called (1) Pre Process/Initial check, in which the quality
of Raw Material is tested at the time of arrival at the Warehouse.
(2) Process check, in which the quality of Bulk Drugs is tested
during the different processes of different products. (3) Final
check, in which the Bulk Drugs are kept under room temperature
for certain days to find out its life to ignore any complaints from
the consumers.
3) PURCHASE DEPARTMENT:
The purchasing department will be responsible for
providing the materials, components and equipment required to
keep the production process running smoothly. A vital aspect of
this role is ensuring stocks arrive on time and to the right
quality.
The Purchase Department follows particular steps for
purchase function as initially it gets the INDE NT from
particular section which describes the specific need, then the
department prepares the INQUIRY LETTERS for the different
companies as per the need, in the next step the department
receives the QUOTAIONS from the companies and as per that
they prepare the comparative statement to select the less
expensive company offer, and finally they take the advice of the
higher authority and put the order.
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4) STORES DEPARTMENT :
The stores department will be responsible for stocking all
the necessary tools, s pares, raw materials and equipment
required to service the manufacturing process. Where sourcing
is unreliable, buffer stocks will need to be kept and the use of
computerized stock control systems helps keep stocks at a
minimal but necessary level for production to continue
unhindered.
5) ENGINEERING DEPARTMENT:
This department is most important section for the
production department because this department provides the
elements which are most important for the smooth functioning
of the whole production plant. This department provides the
POWER, WATER, AIR & STEAM.
Company consumes 1500 units of power per month and

150KL of water every month and all this arrangements are done
by this department. The department is having 1 boilers for the
generation of steam . The department is having 2 air
compressors. 2 High Vacuum Pump, 2 Set of Fire systems. Thus,
this department plays very vital role in production process.
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PERSONNEL
DEPARTMENT
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INTRODUCTION
The management of man is a very important and challenging job

in the current business scenario, because it a job not of managing
‘men’, but of administering a social system. The management of men
is a challenging task because of the dynamic nature of the people. No
two persons are similar in mental abilities, traditions, sentiments and
behavior; they differ widely as groups also.
Prof. Jucius has defined Human Resource Administration as:
“The field of management which has to do with planning, organizing,

directing, controlling various operative functions of procuring,
developing, maintaining and utilizing labor force, such that the: (a)
objectives, for which the company is established, are attained
economically and effectively; (b) objectives of all level of personnel
are served to the highest possible degree; and (c) objectives of the
community are duly considered and served”.
In Kenoor Organics, the Personnel or the Administration

department is having same importance as other departments. The
department is concerned with managing people at work. It covers all
the levels of personnel, including blue -collared employees and white -
collared employees.
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FEATURES OF PERSONNEL DEARTMENT
The personnel department in Kenoor Organics is having

following features:
1) The department is concerned with employees, both as
individuals as well as a group.
2) It is concerned with helping employees to develop their
potentialities and capacities to the maximum extent, so that they
may drive great satisfaction from their job.
3) Since recruitment, selection, development and utilization of
people are integral part of organized effort of personnel
department.
4) It attempts at getting the willing co -operation of the people for
the attainment of desired goals.
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STRUCTURE OF THE DEPARTMENT
ADMINISTRATION
INCHARGE
HEAD
ASSISTANT
GUJ/ENG
STENOGRAPHER
TIME
KEEPER
LABOUR
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FUNCTIONS OF DEPARTMENT
The various functions of the personnel department in Kenoor

Organics are shown in following chart:
PLANNING & STAFFING & TRAINING &

DEVELOPMEN EMPLOYMENT DEVELOPMENT
T T
COMPENSATION,
WAGE AND
SALARY
ADMINISTRATIO
N
EMPLOYEE EMPLOYEE LABOR

SERVICES RECORDS RELATIONS
AND
BENEFITS
Now let’s discuss the above functions one by one…..
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1. ORGANISATIONAL PLANNING AND DEVELOPMENT:
Organizational planning by the personnel department is

concerned with the division of all the tasks to be performed by the
human resource of the organization into manageable and efficient
way.
The organizational planning and development in Kenoor

Organics is done through following ways:
a) Determination of the needs of organization in terms of
company’s short term and long term objectives.
b) The planning, organizing, development and designing
of a structure through the fixing of responsibility and
authority of the employees.
c) Developing the int erpersonal relationship through
division of positions, jobs and tasks; the creation of a
healthy and fruitful environment.
2. STAFFING AND EMPLOYMENT :
The staffing and employment function in the Kenoor Organics

is done through following steps:
a) RECRUITMENT: It is concerned with the process of a
attracting qualified and competent personnel for different
jobs.
• In Kenoor Organics, the recruitment is done through the
help of various sources like Internet (var ious sites) or
Newspapers.
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b) SELECTION PROCESS: It is concerned with the

development of selection policies and procedures and the
evaluation of potential employees in terms of job
specification.
• Kenoor Organics follows the following selection process:
ADVERTISEMENT
ORAL
INTERVIEW
WRITTEN
TEST
BOARD/ COMMITTEE/
EXPERTS
SELECTION
a) PROMOTION: It is concerned with rewarding capable

employees by putting them in higher position with more
responsibility and higher pay.
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• In Kenoor Organics the promotion is given on the basis of

seniority first and then on the basis of qualification and
experience.
3. TRAINING AND DEVELPOMENT:
It is a complex process and is concerned with increasing the

capabilities of individuals and groups so that they may contribute
effectively to the attainment of organizational goals.
Kenoor Organics is providing two types of training to its

employees as follows:
a) Internal training
b) External training
• Along with these training programs, company is also
organizing certain seminars and social gatherings for the
social and economic development of the employ ees.
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4. COMPENSATIN, WAGE AND SALARY ADMINISTRATION:
It is concerned with the process of compensation directed

towards remunerating employees for service rendered. Kenoor
Organics follows the same salary structure for all the employees of
different levels as follows:
BASIC PAY (merge)
(Including 50% D.A)
ADD: D.A. (47%)
ADD: HRA (15%)
ADD: CCA (fixed)
ADD: WASHING ALLOWANCE (Rs.60)
ADD: MEDICAL ALLOWANCE (Rs.100)
5. EMPLOYEES SERVICES:
The Kenoor Organics provides following best services to their

employees:
a) MEDICAL FACILITIES :
KENOOR ORGANICS had tie-up with Jayaben Modi Hostipal
for medical treatment in the organization. All Employs & Employee
are under cover ESIC Scheme for better medical treatment.
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b)EDUCATION FACILITIES :
KENOOR ORGANICS is also giving education facilities to
worker’s two children.
c) COLD WATER FACILITY :

KENOOR ORGANICS provides comprehensive service of cold
water to its worker. A sufficient number of water centers are
maintained.
d) UNIFORM FACILITY:
In KENOOR ORGANICS clothing facility is also available for
the employees. The employees are given two dresses in a year. They
are also given woolen cloth at every three year and also provided
Rain coat in monsoon.
e) RESIDENT FACILITY
This is the basic facilities which the unit provides to it
employees. Company provide staff quarter to the employees are given
quarters according to their designation
f) LOAN FACILITY
This unit provides loans to its employees from their provident
amount. Loan can be provided to employees by the Assistant
personnel manager.
g)SAFETY :
Kenoor Organics also provides hand gloves, spectacles, shoes,
and cap for workers’ safety.
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h) OTHERS:
• Diwali bonus
• Loan to the worker
• They are given traveling allowances.
6. EMPLOYEE RECORDS:
In employee records complete and up-to-date information is
maintained about employees, so that these may be utilized, if need
be, at the time of making transfers/promotions, giving merit pay or
sanctioning leave.
In Kenoor Organics, the Personnel department is maintaining

the individual record of each and every employee from the time of
his recruitment to the retirement process. It also includes information
like personal qualifications, result of tests and interviews, job
performance, leave , promotions, rewards and punishments.
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INTRODUCTION
Before giving the introduction of marketing department, I
would like to give the brief introduction of ‘MARKETING” given by
various authors as follows:
“Marketing is essentially about marshalling the resources of an

organization so that they meet the changing needs of the customer on
whom the organization depends”. –
Palmer
“Marketing is the social process by which individuals and groups

obtain what they need and want through creating and exchanging
products and value with others ”.
-Phillip Kotler
If we look at this definition in more detail Marketing is a

management responsibility and should not be solely left to junior
members of staff. Marketing requires co -ordination, planning,
implementation of campaigns and a competent manager(s) with the
appropriate skills to ensure success.
The Marketing Department of Kenoor Organics has played a

great role in the success of the company as a whole. Initially the
department faced certain failures due to the lack of proper
management and co-ordination. But later on the department adopted
certain strict policies and development plans and finally the
department has got success in providin g the potential market to the
company products.
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MARKETING
MANAGER
MARKETING
OFFICER
ASSISTANCE
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S.T.P. STRATEGY OF KENOOR ORGANICS
STP refers to three strategies which are, SEGMENTATION,

TARGETING & POSITIONING. Marketing department of every
business organization uses this strate gy to know about the
opportunities for their product in the competitive market. The
Marketing department of KENOOR ORGANICS is using this strategy
in following way:
SEGMENTATION
“SEGMENTATION refers to dividing a market into distinct groups

of buyers with different needs, characteristics or behavior who might
require separate product or marketing mixes.”
• ADVANTAGES:
The market segmentation affords following advantages:
1) Adjustment of product and marketing appeals ;
2) Better opportunities to spot marketing opportunities ;
3) Allocation of marketing budget;
4) Effective marketing program;
5) Evaluation of marketing activities.
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• BASES FOR SEGMENTATION:
Different business organizations are using different bases for their

market segmentation. The different bases for segmentation are as
follows:
1) Geographical Factors: (Nation, State, Region, Cities, Density,

climate)
2) Demographic Factors: (Age, Sex, Income, Family size,

Occupation, Education, Religion)
3) Psychographic Factors: (Lifestyle, Personality, Values)
4) Behavioral Factors: (Occasions, usage rate, Loyalty status,

Attitude, Benefits)
The KENOOR ORGANICS has used the geographic factors for

their market segmentation because they are producing the Antiseptic
/ Disinfectant which is used by the every one whether a child or an
adult. KENOOR ORGANICS has divided its market into different
regions which are known as zones as follows:
1) America & Latin Am erica
2) Europe
3) Middle East
4) Asia Pacific
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TARGETING
Once the firm has identified its market segments, it is ready to

initiate market targeting. Here, marketer evaluates each segment to
determine which one to target and enter.
TARGETING STRATEGIES:
The company can consider five pattern of target market

selection:
1) Single segment specialization: one product for one market.
2) Selective Specialization: different products will be sold in

different markets.
3) Product specialization: one product will be sold in all the

markets.
4) Market Specialization: different products will be sold in one

market.
5) Full market Coverage: all the products will be sold in all the
markets.
The KENOOR ORGANICS is using the Full Market Coverage

Strategy for targeting the market for its products.
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POSITIONING
“Positioning means development of a specific marketing mix to

influence customers overall perception about brand, product or
organization in general”. Positioning is not what you do to a product
but it’s what you do to the mind of the prospect. That is you position
the product in the mind of the prospect.
POSITIONING OPTIONS:
1) Attribute Positioning
2) Benefit Positioning
3) Application Positioning
4) User Positioning
5) Competitor Positioning
6) Quality or Price Positioning
KENOOR ORGANICS is using all the above options for the

positioning of their products as they are providing great attributes
in their products with many health benefits for various users with
great quality and reasonable prices than their competitors.
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PRICING DECISIONS
This is considered to be the most important and critical decision

to be taken by the Marketing Department because price is a matter of
vital importance to both the seller and the buyer in the market and
without price there cannot be marketing.
In Kenoor Organics the Pricing decisions are taken by the Board

members along with marketing experts. At the time of deciding the
prices for the company products, some internal and external factors
affecting the pricing decisions are taken into accounts which are as
follows:
INTERNAL FACTORS
EXTERNAL FACTORS
1) Costs
1) Elasticity of Demand
2) Objectives
2) Competition
3) Distribution Chann els
4) Buying Pattern of Consumers
5) Market Position of Comp any
6) Government Policies
7) Miscellan eous Factors
8) Currency (Rupees) Status
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DISRIBUTION CHANNEL
There are different levels of distribution channel like 1 level

channel, in which there is no intermediate between the company and
organization or say company product is directly sol to the customers.
Kenoor Organics is having 2 level distribution channel as there

are 2 intermediaries as follows between company and the ultimate
customers.
KENOOR
ORGANICS
IMPORTER /
STOCKIST
DISTRIBUTOR
S
CUSTOMERS
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PROMOTION DECISIONS
Promotion is basically a communication process, by which the

producers of the products or services draw attention of the consumers
towards their products and services. Such communication becomes
necessary when a new product is introduced or an o ld product is
improved or it is simply to increase the sale of the products.
PROMOTION MIX:
The promotion mix includes four ingredients, viz.,
1) ADVERTISING: it is defined as any paid form of non -personal

presentation and promotion of ideas, goods and serv ices by an
identified sponsor. There are many Medias for the advertisement
of any product like PRESS ADVERTISING , B2B PORTAL
ADVERTISEMENT and MAGAZINE ADVERTISEMENT.
2) SALES PROMOTION: it covers those marketing activities

other than advertising, publicity a nd personal selling that
stimulate consumer purchasing and dealer effectiveness. Such
activities are displays, shows, exhibitions, and many more
selling efforts.
The Objectives of sales promotion are as follows:

1) To attract new customers
2) To increase off-season sales
3) To meet competition
4) To encourage present customers to buy more
MARKETING RESEARCH
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‘RESEARCH’ is the process of gathering, recording and

analysis of critical and relevant facts about any problem in any
branch of human activity.
Thus, ‘MARKETING RESEARCH’ is the systematic gathering,

recording, and analysis of data about the problems related with the
market place i.e. problems relating to product, price, promotion and
distribution of marketing mix.
The Marketing Department of Kenoor Organics has introduced

marketing research activity as ‘ Customer Feedback’, so that they can
directly get the response of customer about their expectations,
complaints or any other suggestions. Through this survey, the
department can easily find out the limi tations or weakness of the
products or any other working areas, and can take some steps to solve
those problems. Marketing Department has hired some college girls
with fixed pay at the end of the day for the above survey.
SCOPE FOR THE MARKETING RESEARCH:
1) Product Planning and Development Research
2) Research in Brand and Package Design
3) Sales Promotion Research
4) Physical Distribution Research
5) Growth and Development Research
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FINANCE
DEPARTMENT
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INTRODUCTION
Finance is the lifeblood and nerve center of a business, just as

circulation of blood is essential in the human body for maintaining
life; finance is a very essential to smooth running of the business. It
has been rightly termed as universal lubricant that keeps the
enterprise dynamic. No business, whether big, medium or small can
be started without an adequate amount of finance.
Right from the very beginning, i.e. conceiving an idea to

business, finance is needed to promote or establish the business,
acquire fixed assets, make investigations such as market surveys,
etc., develop product, keep men and machine at work, encourages
management to make progress and create values. Even an existing
concern may require further finance for making improvement or
expanding the business.
The finance department of the Kenoor Organics takes

responsibility for organizing the financial and accounting affairs
including the preparation and presentation of appropriate accounts,
and the provision of fina ncial information for managers.
The most important role of the Finance department is to identify

the useful financial information for the ma nagers or the decision
makers, so that they can take the proper decisions and frame the
profitable financial policie s.
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MAIN AREAS OF FINANCE DEPARTMENT
The Finance Department of Kenoor Organics is having

following main area of working:
1) BOOK KEEPING PROCEDURES:
Finance department keeps records of the purchase and

sales made by the company as well as capital spending.
Currently these records are kept in computer files. But the
department also maintains the ledgers for the recording of daily
transactions.
2) CREATING BALANCE SHEET AND PROFIT & LOSS

ACCOUNT.
Finance department also prepares the balance sheet and

P&L a/c at the end of financial year to know the result of the
business as well as profit or loss to the business in the particular
year.
3) PROVIDING MANAGEMENT INFORMATION:
Managers require ongoing financial information to enable

them to make financial decisions. For example they want
information about how much it costs to produce particular
product. Managers or governing bodies are also framing many
financial policies for the future requirements and for that they
require various kind of financial information which can only be
provided by the finance department.
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4) MANAGEMENT OF WAGES:
Finance department calculates the wages and salaries of

employees and organizes the collection of income ta x and
payment to ESIC for Health insurance.
5) RAISING FINANCE:
Finance department is also responsible for the technical

details of how the company should raise the finance i.e. through
loans or through any other way.
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FINANCE DIRECTOR
ACCOUNT MANAGER
ASS. MANAGER A/C
SENIOR ACCOUNTANT
ACCOUNTANT
CLERK
CASHIER
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CLASSIFICATION OF
FUND, LIABILITIES AND ASSETS
Classification of funds, liabilities and assets of KENOOR

ORGANICS is as follows:
1) FUND:
• AUTHORISED CAPITAL ( 115,15,400)
• SHARE CAPITAL * (Rs.10 per share)
• RESERVE FUND AND GENERAL FUND
• DEPRECIATION FUND
• OTHER RESERVES
2) LIABILITIES:
• LOANS: 1) SECURED LOANS
2) UNSECURED LOANS
3) CASH CREDIT LOANS
• CURRENT ASSETS
• PROVISIONS
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*NOTE: Kenoor Organics does not issue it s share for the general
public.
3. ASSETS AND RECEIVABLES:
• ASSETS: 1) LAND
2) BUILDING
3) PLANT & MACHINERY
4) FURNITURE & FIXTURES
5) VEHICLES
6) WATER PLANT
7) ELECTRIC INSTALLATION
8) LABORATORY EQUIPMENT
9) E.P.B.X SYSTEM
10) E.T.P. SYSTEM
• STOCK: 1) FINISH PRODUCT & RAW MATERIAL STOCK
2) STORES STOCK
• ADVANCES & RECEIVABLES
• CASH & BANK BALANCE
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DISTRIBUTION OF PROFIT
The profit of the Kenoor Organics is divided as under:
• RESERVE FUND (25%)

xxxxxxxx
• EDUCATION FUND (2.5%)

xxxxxxxx
• SHARE DIVIDEND (Max. 15%)

xxxxxxxx
• BAD DEBT RESERVE FUND (10%)

xxxxxxxx
• Remaining Profit xxxxxxxx
• BONUS FUND (80%)
• DOANTION (10%)
• DIVIDEND EQUITY FUND (2%)
• RESEARCH & DEVELOPMENT FUND ( 8%)
• CO-OPERATION FUND (5%)
FINANCIAL PLANNING
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“Financial planning is a process of money management

that may include any or all of several strategies, including
budgeting, tax planning, insurance, retirement and estate planning,
and investment strategies”. Financial planning is the task of
determining how a business will afford to achieve its strategic
goals and objectives. It is a comprehensive strategy to integrate an
individual’s or organization’s financial goals, including risk
management, investments, tax planning.
In Kenoor Organics the financial planning done for 5 years

or say they are preparing 5 year plans for the future development
projects. The 5 year plan is prepared as per the future projects and
its financial requirements. The budget is prepared to know the
approx amount of expenditure and as per that the finance is
allocated from different sources as follows:
1) Working Capital Loans from the banks against Stock or

Debtors;
2) Or through any other sources.
The plan is reviewed every year to make any required

changes. New projects can be added to the plan and the
unprofitable projects can also be deducted from the plan.
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PROCUREMENT
DEPARTMENT
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INTRODUCTION
This department plays the main role among all the departments,
because without this department the production department cannot
start their work properly. This department is having the same
importance as four main departments.
OBJECTIVES:
The procurement department is having following objectives to
be fulfilled:
1) Improvement in the status of the procedu re;
2) Efficient use of resources;
3) To control the losses;
4) quality parameters;
5) Customer satisfaction;
6) Training of employees.
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BIBLIOGRAPHY
• www.indianmilkproducts.com
• www.encyclopedia.com
• www.indiandairy.com
• www.marketinteacher.com
• www.google.com
• www.indairyasso.org
• www.aavinmilk.com/dairyprofile.html
• Final Report of Rajkot Dairy of the year 2007 -08
• Some study materials.
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KENOOR ORGANICS PRIVATE LIMITED

INDRUSTRIAL TRAINING REPORT ON

Subject: - F.Y. B.B.A. Project Report.

I am recommending the project report prepared by DUDHAT

To the best of my knowledge the details presented by her are

SHREE AMRELI JILLA LEUVA PATEL CHARITABLE TRUST

Sub: BBA general training report

I am recommending that the general Visit project entitled. “A

Number Particular Page No.

3 Recruitment & Selection

5 Time keeping System

7 Contribution Of Industry to Society

I,Dudhat Sapana A. student of F.Y. B.B.A hereby declare that

The objective of the training undertaken is to know all the department

As a part of curriculum and to be familiar with the real

"Experience is the best teacher." In every professional

Today's age is an age of management. Management is the

Hence, to attain this objective and to have the outlook of

The successful and timely completion of this training

Let me begin my acknowledgement by thanking the whole

I am very grateful t o all the faculties of the SLPT BBA

No. TOPICS Page.

3. Description of the Departments

➢ Main Areas of the Department

Humans have been drinking animals' milk since ancient

Today, India is 'The Oyster' of the gopal dairy industry. It

Indian dairy sector contributes the large share in

While world milk production declined by 2 per cent in

WORLD’S MAJOR MILK PRODUCERS

EMERGING DAIRY MARKETS

INDIAN (TRADITIONAL) MILK PRODUCTS

There are a large variety of traditional Indian milk products

Makkhan- unsalted butter.

India is the world's highest milk producer and all set to

Gujarat Cooperative Milk Marketing Federation (GCMMF) is

Members: 12 district cooperative milk

No. of Producer Members: 2.12 million

Milk collection (Total - 1999- 1.59 billion liters

NAME OF THE UNIT

Company Name KENOOR ORGANICS PVT. LTD.

Establishment year 8TH FEBRUARY - 2006

Company Address PLOT NO. 5006, GIDC INDUSTRIAL

Type of Unit SMALL SCALE

Nature of Business ACTIVE PHARMACEUTICAL

Accounting Year March-April

Bankers 1. AXIS BANK LIMITED

Managing Directors RAJESH DUDHAT

Personnel Manager CHIRAG DUDHAT

Finance Manager HAMANT DODIYA

Marketing Manager ALPESH DUDHAT

Chartered Accountant Firm NILESH MEHTA

Total Employees and workers 12

Contact Plot No. 5006, GIDC Industrial

Ph: +91-2646-329425, 220574

BRIEF HISTORY & DEVELOPMENT

KENOOR ORGANICS PRIVATE LIMITED is Bulk Drug

KENOOR ORGANICS had start commercial production in year

At Last Kenoor Organics Pvt. Ltd is planning to expand

2 Shri Rajesh Dudhat Managing Directors

3 Shri Mansukh Dudhat Director

4 Shri Pravin Dudhat Director

5 Shri Kanti Dudhat Director

PRODUCTION PERSONNEL FINANCE MARKETING