THE COLLEGE OF MAASIN

Nisi Dominus Frustra

Maasin City, Southern Leyte

Bachelor of Science in Business Administration

FACTORS AFFECTING PURCHASING DECISION AMONG THE BSBA STUDENTS

OF THE COLLEGE OF MAASIN

A Research Paper

Presented to the Faculty of

Batchelor of Science in Business Administration

The College of Maasin

Maasin City, Southern Leyte

In partial fulfillment of the requirements of Marketing Research Subject for

Business Administration

by;

Cabiling, Jenelyn C.

Lalic, Analiza P.

Luna, Eliseo D.

Maldo, Ana Marie M.

Tuyor, Archel

May l2023
 THE COLLEGE OF MAASIN
Nisi Dominus Frustra
Maasin City, Southern Leyte

Bachelor of Science in Business Administration

APPROVAL SHEET

This research entitled ”FACTORS AFFECTING PURCHASING DECISION

AMONG THE BSBA STUDENTS OF THE COLLEGE OF MAASIN”, prepared and

submitted by., Cabiling, Jenelyn C., Lalic, Analiza P., Luna, Eliseo D., Maldo, Ana

Marie M., Tuyor, Archel. In partial fulfillment of the requirement for the Marketing

Research subject, has been examined and is recommended for acceptance and

approval for oral defense.

MODENNA P. DACLAN, MM
Adviser
---------------------------------------------------------------------------------------------------------------------

PANEL OF EXAMINERS

Approved by the PANNEL OF EXAMINERS in partial fulfillment of the Degree

of Bachelor of Science in Business Administration by oral Examination Committee with
a grade of __________.

VIRGELYN U. SEDAN, MPA

Member

WILLY E. LABASTIDA, LPT, DBA

Chairman

---------------------------------------------------------------------------------------------------------------------

Accepted and approved in partial fulfillment of the requirements for the subject
Marketing Research.

WILLY E. LABASTIDA, DBA, LPT

Dean
 THE COLLEGE OF MAASIN
Nisi Dominus Frustra
Maasin City, Southern Leyte

Bachelor of Science in Business Administration

ACKNOWLEDGEMENT

This study became reality with the kind support and help of many individuals. The
researchers would like to extend their sincere thanks to all of them.

Foremost, the researcher would offer this endeavor to the God Almighty for the
wisdom he bestowed upon them, the strength; peace of mind and good health in order
to finish this study.

The researchers would like to express sincere gratitude to their Adviser,

Modenna P. Daclan, for sharing her expertise and for guiding us all throughout the

research. The researchers heartfelt thanks to the panelist headed by Dr. Willy E.

Labastida together with Virgelyn U. Serdan, for their genuine support and supervision.

The researchers would like to thank their parents, for the endless support,
financially and emotionally, for the love that motivates them to strive harder and for their
spiritual guidance.

The researchers would like to thank the respondents for willingly answering our
questionnaire.

The researchers would like to express sincere gratitude to The College of Maasin,
for allowing them to experience and gain more knowledge.

To God be the Glory.

 THE COLLEGE OF MAASIN
Nisi Dominus Frustra
Maasin City, Southern Leyte

Bachelor of Science in Business Administration

ABSTRACT

TITTLE FACTORS AFFECTING PURCHASING DECISION AMONG THE

BSBA STUDENTS OF THE COLLEGE OF MAASIN

AUTHOR CABILING, JENELYN C., LALIC, ANALIZA P., LUNA, ELISEO D.,
MALDO, ANA MARIE M., TUYOR, ARCHEL

COURSE BACELOR OF SCIENCE IN BUSINESS

ADMINISTRATION

INSTITUTION THE COLLEGE OF MAASIN

DATE APRIL 2023

ADVISER MODENNA P. DACLAN, MM

Maketing Mix four Ps: product, price, placement, and promotion use widely in
marketing plan. Focusing on a marketing mix helps organizations make strategic
decisions when launching new products or revising existing products. The intent of this
study is to analyze the factors affecting the purchasing decision among the BSBA
students. Also to know the significant relationship of the purchasing decision between
male and female. After knowing this the researchers will be able to propose marketing
strategies to help all the sellers of Maasin City

Besides being a Third Year College, the researcher wishes to analyze this study
for it will serve as researcher’s bases for making a short video in social media that talks
thoroughly about the findings of our study to make an effective approach strategy to all
the sellers of Maasin City.

Keywords: Marketing Mix, Purchasing Decision, Factors

 THE COLLEGE OF MAASIN
Nisi Dominus Frustra
Maasin City, Southern Leyte

Bachelor of Science in Business Administration

TABLE OF CONTENTS
Page

Title Page -------------------------------------------------------------- I

Approval Sheet --------------------------------------------------------------- II

Acknowledgement --------------------------------------------------------------- III

Abstract --------------------------------------------------------------- IV

Table of Content --------------------------------------------------------------- V

CHAPTER I- THE PROBLEM AND ITS BACKGROUND

Background of the study --------------------------------------------------------- 1

Statement of the Problem --------------------------------------------------------- 5

Statement of hypothesis --------------------------------------------------------- 6

Theoretical Framework --------------------------------------------------------- 6

Research Flow --------------------------------------------------------- 8

Scope and Delimitation --------------------------------------------------------- 9

Significance of the Study ---------------------------------------------------------- 9

Definition of Terms ----------------------------------------------------------- 11

CHAPTER II-REVEW RELATED LITERATURE

Related Studies ----------------------------------------------------------- 13

 THE COLLEGE OF MAASIN
Nisi Dominus Frustra
Maasin City, Southern Leyte

Bachelor of Science in Business Administration

CHAPTER III-RESEARCH METHODOLOGY

Research Design ---------------------------------------------------------- 18

Research Environment ------------------------------------------------------------ 18

Research Respondent ---------------------------------------------------------- 19

Research instrument ---------------------------------------------------------- 19

Data Gathering procedure ---------------------------------------------------------- 19

Statistical Treatment ----------------------------------------------------------- 20

CHAPTER IV - DATA PRESENTAION AND ANALYSIS

Data Presentation, analysis -----------------------------------------------------------

CHAPTER V – CONCLUSION AND RECOMMENDATION

Summary of findings ---------------------------------------------------------

Conclusion ----------------------------------------------------------

Recommendation ----------------------------------------------------------

Reference ----------------------------------------------------------- 22

Appendices -------------------------------------------------------------- 24

CURRICULUM VITAE -------------------------------------------------------------- 32

 THE COLLEGE OF MAASIN
Nisi Dominus Frustra
Maasin City, Southern Leyte

Bachelor of Science in Business Administration

LIST OF FIGURES

Figure No. Description Page

1 Theoretical Framework 5

2 Research Flow 7