TABANGAO INTEGRATED SCHOOL

Senior High School Department

ATTENDANCE OF STUDENTS IN ACTUAL WELDING AND ITS IMPACT TO STUDENTS

PERFORMANCE

A Research Study
Presented to
the Faculty of Senior High School Department
TABANGAO INTEGRATED SCHOOL
Batangas City

in Partial Fulfillment
of the Requirements in
Practical Research 2

November 2023

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APPROVAL SHEET

This research entitled A QUANTITATIVE STUDY: EFFECTIVENESS OF

MAKETING STRATEGIES OF TABANGAO INTEGRATED SCHOOL FOR

ABM STRAND: BASIS FOR ENHANCED MARKETING PROGRAM prepared

and submitted by JAY MARK G. HERNANDEZ

has been approved and accepted as partial fulfillment of the requirements in Practical

Research 2

MELISSA P. RAMIREZ
Adviser

Accepted and approved by the Committee on Research Presentation with a grade of

.

PANEL OF PRESENTERS

MELISSA P. RAMIREZ
Chairman

Mary Jane F. Magnaye Mary Grace C. Gabitanan Marissa M. Arellano

Member Member Member

Accepted and approved in partial fulfillment of the requirements in Practical Research 2

November 2022 LANIE M. SALAZAR, PhD

Date Principal III

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TABLE OF CONTENTS

Page

TITLE PAGE......................................................................................i

APPROVAL SHEET..........................................................................ii

TABLE OF CONTENTS...................................................................iii

CHAPTER

I. THE PROBLEM AND ITS BACKGROUND

Introduction................................................................................1

Statement of the problem..........................................................3

Scope, Delimitation and Limitation of the Study........................3

Significance of the Study............................................................4

Definition of Terms............................................................................4

I. REVIEW OF RELATED LITERATURE

Conceptual Literature.................................................................5

Research Literature....................................................................7

Synthesis...................................................................................8

Conceptual Framework..............................................................9

TABANGAO INTEGRATED SCHOOL

Senior High School Department
REFERENCES....................................................................................16

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Senior High School Department
CHAPTER I

THE PROBLEM AND ITS BACKGROUND

This chapter of the study introduced the research problem. It also

discussed the background, statement of the problem, conceptual framework,
scope, limitation and delimitation, significance of the study and definition of terms

Introduction

A marketing strategy is based on deep research and analysis, factoring

what can positively and negatively impact your business success. This research
forms the foundation of your overall marketing plan and sets the direction for how
to achieve your company's vision, mission, and business goals. Marketing
effectiveness is measured by how well a company's marketing strategies increase
its revenue while decreasing its costs of customer acquisition. You will always win
the day if your marketing continually lowers the costs of finding and winning
business, while also increasing the value of that business.

Marketing strategy is defined as a process by which organizations can

focus their limited resources on the most promising avenues for increasing sales
and building long-term competitive advantages. Typically, companies use
marketing strategies to reach out to potential clients and turn them into buyers of
their products and services. A company's primary value proposition, key brand
messages, and demographic information on potential clients are part of a
marketing plan. Effective marketing is about gaining a long-term advantage over
competitors by understanding clients' requirements and desires. This is the last
objective of marketing strategy. Marketing strategy facilitates the identification of
organizational growth-affected areas and, as a result, facilitates the formulation of
an organizational plan for satisfying customer needs. Support from market
research facilitates the establishment of prices for a company's goods and
services. A strategy for long-term improvement of market position and favorable
opinion of the brand is known as a brand marketing strategy.

In the k-12 curriculum, senior high school students will study general
subjects regardless of their chosen career track or learning strand. This is similar
to the general education subject that college students usually take on their first or
second year of college. In senior high school, every academic track has their
specialized subjects. These are the subjects that are unique to the career track or
learning strand that the student chose, similar to the major subject that colleges
have. Accountancy, Business and Management (ABM) is one of the given strands
that a student can take.

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Marketing strategy is defined as a process by which organizations can

focus their limited resources on the most promising avenues for increasing sales
and building long-term competitive advantages. Typically, companies use
marketing strategies to reach out to potential clients and turn them into buyers of
their products and services. A company's primary value proposition, key brand
messages, and demographic information on potential clients are part of a
marketing plan. Effective marketing is about gaining a long-term advantage over
competitors by understanding clients' requirements and desires. This is the last
objective of marketing strategy.

Marketing strategy facilitates the identification of organizational growth-

affected areas and, as a result, facilitates the formulation of an organizational plan
for satisfying customer needs. Support from market research facilitates the
establishment of prices for a company's goods and services. A strategy for long-
term improvement of market position and favorable opinion of the brand is known
as a brand marketing strategy. Media channels, campaign approaches, and other
tactics could be used to meet the strategy's goals.

Marketing strategy is a method that allows businesses to direct their

available resources on the most promising routes for expanding sales and
establishing long-term competitive advantages. Marketing strategies include
newspaper marketing strategies, multimedia marketing strategies, and social
media marketing strategies. For an older readership, newspaper advertising might
be an effective tactic. The core elements of a marketing strategy are
segmentation, targeting, positioning, competition, marketing plan, promotional
tactics and value and satisfaction.

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In the dynamic landscape of modern education, where institutions are not

only crucibles of knowledge but also enterprises in their own right, effective
marketing strategies have become indispensable. Educational institutions,
including Tabangao Integrated School, face the dual challenge of providing quality
education while also ensuring their programs are attractive and accessible to the
right audience. Within this context, the Accountancy, Business, and Management
(ABM) strand at Tabangao Integrated School stands as a cornerstone, shaping
future business leaders and entrepreneurs. The success and sustainability of this
vital educational pathway are intricately linked with the effectiveness of the
marketing strategies employed.

The ABM strand, with its focus on preparing students for careers in
accounting, business management, finance, and entrepreneurship, demands a
tailored approach to marketing. It's not merely about filling seats in classrooms; it's
about crafting a narrative that resonates with aspiring young minds and their
parents, showcasing the unique value proposition of the ABM program. The
stakes are high; the competition is fierce, and the strategies employed must be
sophisticated, data-driven, and above all, effective.

This study, titled "Effectiveness of Marketing Strategies of Tabangao

Integrated School for ABM Strand: Basis for Enhanced Marketing Program,"
delves into the heart of this challenge. It aims to comprehensively analyze the
existing marketing strategies employed by Tabangao Integrated School for its
ABM strand, identifying their strengths, weaknesses, opportunities, and threats. By
doing so, this research endeavors to unravel the nuanced dynamics of student
enrollment, parental perceptions, and market demands within the ABM
educational sphere.

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Senior High School Department

In this age of digital proliferation, where information travels at the speed of

light and decisions are often influenced by online presence and social media
engagement, the study pays special attention to the digital marketing landscape.
Social media platforms, websites, online forums – these are not just tools but
gateways through which prospective students and their families explore
educational options.

Thus, understanding the digital footprint of Tabangao Integrated School and

its resonance within the ABM community is a focal point of this investigation.
Furthermore, the study does not merely stop at analysis. It ventures into the realm
of recommendations – practical, data-backed suggestions that can serve as the
foundation for an enhanced marketing program. These recommendations are not
generic; they are crafted keeping in mind the specific ethos of Tabangao
Integrated School, the unique strengths of the ABM strand, and the aspirations of
the students it aims to attract. At its core, this study is not just an academic
endeavor; it is a strategic roadmap.

A roadmap that not only illuminates the current state of marketing strategies
employed by Tabangao Integrated School for its ABM strand but also charts a
course toward a future where these strategies are not just effective but
transformative. Transformative not just for the institution itself but for the countless
young minds whose educational journeys will be shaped by the decisions inspired
by the findings of this research.

In the rapidly evolving landscape of education, marketing strategies play a

pivotal role in shaping the perception, enrollment, and overall success of
educational institutions. Tabangao Integrated School, as a center for academic
excellence, faces the challenge of not only providing quality education but also
effectively marketing its specialized programs, such as the Accountancy,
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The ABM strand is a cornerstone of Tabangao Integrated School's

educational offerings, preparing students for future careers in the fields of
accounting, business management, finance, and entrepreneurship. The success
of this strand is not only crucial for the school's reputation but also for the students'
academic and professional growth. To ensure the continued growth and relevance
of the ABM strand, it is essential to assess the effectiveness of the current
marketing strategies employed by Tabangao Integrated School.

Understanding the intricacies of marketing in the educational context is

paramount. It involves not only promoting the features of the ABM program but
also creating a compelling narrative that resonates with prospective students and
their parents. Factors such as the school's reputation, faculty expertise,
infrastructure, extracurricular activities, and support services all contribute to the
overall appeal of the ABM strand. Evaluating the effectiveness of marketing
strategies necessitates a comprehensive analysis of these elements and their
alignment with the needs and expectations of the target audience.

Furthermore, market research methodologies, including surveys, focus

groups, and competitor analysis, are invaluable tools for understanding the
preferences and expectations of prospective ABM students and their parents. By
gaining insights into what influences their decision-making process, Tabangao
Integrated School can tailor its marketing strategies to address specific needs and
concerns effectively.

This research aims to develop deep into the effectiveness of marketing

strategies employed by Tabangao Integrated School for the ABM strand. By
conducting a thorough analysis of the school's marketing initiatives, online
presence, and stakeholder perceptions, this study seeks to identify areas of
improvement and propose enhanced marketing programs. The findings of this
research will not only benefit Tabangao Integrated School but also serve as a
valuable resource for educational institutions facing similar challenges in the
competitive landscape of ABM education.

As educational paradigms continue to shift, this research stands at the

intersection of traditional values and innovative approaches. By bridging the gap
between the institution's offerings and the aspirations of potential ABM students,
this study aspires to create a roadmap for Tabangao Integrated School's
marketing endeavors, ensuring a vibrant future for the ABM strand and, by
extension, the holistic growth of the institution as a whole.

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Statement of the Problem

The purpose of this study is to describe marketing strategies and to

determine which is the effectiveness of marketing strategy of Tabangao
Integrated School for ABM strand:Basis for enhanced marketing program that can
be used in planning their own business.

1.What is the demographic profile of the respondents in terms of:

1.1 age;

1.2 gender;

1.3 year level;

1.4 academic achievements

2. What are the different marketing strategies undertaken by the school to

encourage students in taking ABM stand?

3. What is the level of effectiveness of marketing strategies conducted by school in

terms of number of enrollees?

4. Based on the findings what marketing strategies may be proposed to increase

the number of enrollees in ABM strands?

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Scope, Delimitation and Limitation of the Study

The study focuses on the effectiveness of marketing strategies of

Tabangao Integrated School for ABM strand:Basis for enhanced marketing
program

The respondents of the study are the Accountancy, Business, and Management
(ABM) students who have a background knowledge on business. Other strands
are excluded for they may not have a background knowledge on business.

Questionnaires will be used as a data gathering instrument. Data collected

from the survey will be tabulated to determine the most effective marketing
strategy perceived by students that will help in starting a business.

Significance of the Study

The findings of the study may provide insights on what marketing strategy may be
the most effective to attract customers to anyone interested in starting or
improving their own business. To the entrepreneurs, the results may provide
information that may help on understanding the importance of marketing strategies to
a successful business.

To the future entrepreneurs, the study may provide knowledge on handling your own

business towards a successful business career.

To the other researchers, this research can be a source of another study or can be a

basis for future research that they will conduct.

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- Definition of Terms

For a better understanding of this study, the following terms were defined
conceptually and operationally.

Marketing strategies is defined as a process by which organization can

focus their limited resources on the most promising avenues for increasing sales
and building long-term competitive advantages.

Customer acquisition refers to the process of bringing in new customers

or client for your business. This is typically achieved when a customer purchase
your product for the first time, or subscribes to your service, and it is, in many
ways, the central goal of a company.

Specialize education require that you focus only on classes that directly
lead to knowledge and skill building in your chosen career field. With the hands
on, focused practical learning many specialized education provide, you'll be job-
ready as soon as you graduate.

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Senior High School Department
CHAPER II

Review of Related Literature and Studies

Related Literature
According to Pourhesseini A. and Shahrokh Z. (2013)
strategies have 3 levels those are the Corporate, Business and Functional level
strategies. They assumed that this level affects what happened in
business industry. This research formulated to investigate the
relationship between marketing strategies and sales performance and this study
is to understand more in regards of the nature of marketing strategies.

UkEssay (2013) promotional activities are mean of attracting a

new costumers. Every organization formulate a different promotional
strategies to attract customers and gain more profit which is the aim of every
organization.Most of the company use a blend of promotional strategies like
Advertisement, Public Relations, Internet Marketing and etc,. In deciding a
best promotional strategies they must they must consider the wants of the
target market so that they will reach it in best way.

One study by Taniegra (2019) found that the most effective marketing
strategies for the ABM strand are those students are attracted to ABM schools
that have a reputation for academic excellence. This can be achieved by having
a strong faculty, a challenging curriculum, and high student achievement rates.
Career opportunities: Students are also attracted to ABM schools that offer good
career opportunities. This can be achieved by having strong partnerships with
businesses and industries, and by offering programs and certifications that are
relevant to the job market.

Another study by Mendoza (2019) found that the following marketing

strategies are effective for attracting students are more likely to be interested in
the ABM strand if they receive personalized outreach from the school. This can
be done through direct mail, email, or social media. Informative sessions are a
great way to educate students about the ABM strand and the benefits of taking
it. These sessions can be held at the school or at local middle schools.

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Senior High School Department
Asangi Chandrasena (2022) In the present scenario there is no exactly definition for the
marketing. It changes day by day. Marketing includes all the activities such as
promotion, distribution, customer relationship and feedback etc. the marketing helps
business organizations to achieve their desired goals and objectives. The simple
meaning of the market strategy is the uniqueness of the company and the differentiation
that they have rather than their competitors and how they used their strength to fulfill
customer needs and wants rather than their competitors.

Related Studies

Beatrice Jemaiyo (2013) Companies today operate in an increasingly

dynamic and challenging environment. Challenges are forcing firms to seek the
best management and marketing strategies, to grow their market share and
increase shareholder value. The study sought to understand types and
effectiveness of the marketing strategies Kenyan sugar firms have adopted to
survive against any negative effects of the East African regional integration. The
study targeted 357 senior and middle level managers of MSC from whom a
sample of 112 respondents was selected. This is because formulation of
marketing strategies is a policy issue and managers are the developers and
implementers of policies.
Vima Todri (2015) This paper studies a novel social media venture and
seeks to understand the effectiveness of marketing strategies in social media
platforms by evaluating their impact on participating brands and organizations.
We use a real-world data set and employ a promising research approach
combining econometric with predictive modeling techniques in a causal
estimation framework that allows for more accurate counterfactuals.

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Senior High School Department
Shelley Smith (2016)Effective marketing has always been an important
factor in business success. Without the ability to identify customers and
convince them to purchase the product or service being offered, businesses
would not survive. Recent advancements in technology have given rise to new
opportunities to engage customers through the use of electronic marketing (e-
marketing). E-marketing draws from traditional marketing principles, while also
expanding the types of strategies available to companies. Websites, social
media, and online marketplaces are just some examples of how businesses are
leveraging e-marketing approaches to connect with potential customers. In
formulating sound e-marketing strategies, it is important for businesses to
consider a number of factors, including methods for identifying and attracting the
target market population, engaging customers, making the case to bring them to
the point of sale, and tracking metrics that indicate which approaches are
making the most significant financial and non-financial impacts on return of
investment. As a relatively new branch in the marketing field, there is more to
research and discover when it comes to effective e-marketing strategies.
However, businesses that are willing to invest resources in these e-marketing
strategies can build their customer base and increase return on their investment.

Barbosa de Almaida (2016)This research analyses how the interaction

between strategy capabilities, strategy types, strategy formulation quality and
implementation capability affect organizational performance in Brazilian textiles
companies. This article proposes and tests a conceptual framework, using a
structural equation modeling of a set of 211 valid questionnaires on Brazilian
textiles firms. The results support links between focus strategy and marketing
capabilities, and between cost leadership strategy and management capabilities.
However, the relationship between technologic capabilities and differentiation
strategy was not statistically significant. The existence of an inter-relationship
between generic strategies of focus, cost leadership and differentiation indicates
the use of combined strategies. Concerning the firms' financial performance, the
results show that management capability and market performance have a
statistically significant relationship with financial performance.

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Senior High School Department
Nuriadi Nuriadi (2021)For private higher education institutions, education is an
educational service. Therefore, there needs to be a measurable effort in finding
students. One common Senior
way ofHigh
doingSchool
this isDepartment
by implementing a marketing mix.
Starting from publications, promotions, and the application of affordable
educational costs, as well as various educational facilities. Based on this, this
Senior High School Department
study was conducted to reveal the effectiveness of implementing marketing
strategies in private higher education in Banten Province. The strategic step in
answering the objectives of this research is to use a qualitative approach and
descriptive analysis. The unit of analysis was students, and research data was
obtained through a simple random distribution of questionnaires. The results
showed that the background/characteristics of the students greatly influenced
the marketing strategy model used. Thus, universities need to conduct research
on student profiles comprehensively, from demographics to the presence of
other universities. The price penetration strategy is the most dominant factor for
the urban market, in the lower-middle class category. Thus, the main key in the
effectiveness of implementing a private higher education marketing strategy is
the affordability of education costs.

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