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    This research proposal was submitted to Guimaras State University's College of Business and Management in partial fulfillment of a marketing research course. The proposal examines the marketing strategies of MosPakPak, a business in New Poblacian, Buenavista, Guimaras. The proposal includes an introduction outlining the background, problem statement, theoretical framework, and significance of the study. It also includes a literature review of related local and foreign studies and the research methodology which describes the research design, respondents, data collection and analysis procedures.

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    This research proposal was submitted to Guimaras State University's College of Business and Management in partial fulfillment of a marketing research course. The proposal examines the marketing strategies of MosPakPak, a business in New Poblacian, Buenavista, Guimaras. The proposal includes an introduction outlining the background, problem statement, theoretical framework, and significance of the study. It also includes a literature review of related local and foreign studies and the research methodology which describes the research design, respondents, data collection and analysis procedures.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    2 views3 pages

    Determining The Marketing Strategies of Mospakpak Front Page

    Uploaded by

    kmontalba0930
    This research proposal was submitted to Guimaras State University's College of Business and Management in partial fulfillment of a marketing research course. The proposal examines the marketing strategies of MosPakPak, a business in New Poblacian, Buenavista, Guimaras. The proposal includes an introduction outlining the background, problem statement, theoretical framework, and significance of the study. It also includes a literature review of related local and foreign studies and the research methodology which describes the research design, respondents, data collection and analysis procedures.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 3

    Republic of the Philippines

    State of Universities and Colleges


    GUIMARAS STATE UNIVERSITY
    Mclain, Buenavista, Guimaras
    COLLEGE OF BUSINESS MANAGEMENT

    “DETERMINING THE MARKETING STRATEGIES OF MOSPAKPAK


    IN NEW POBLACION, BUENAVISTA, GUIMARAS”

    A Research Proposal

    Presented to

    The Faculty of College of Business and Management Department

    Guimaras State University

    Mclain, Buenavista, Guimaras

    In partial fulfilment of the requirement for the subject

    Marketing Research

    Jhon Ro A. Delgado

    Virgil Mabaquiao Perez

    Shiella May A. Sagre

    June 2022
    Republic of the Philippines
    State of Universities and Colleges
    GUIMARAS STATE UNIVERSITY
    Mclain, Buenavista, Guimaras
    COLLEGE OF BUSINESS MANAGEMENT

    Table of Contents

    CHAPTER 1

    INTRODUCTION……………………………………………………………………………

    Background of the study------------------------------------------------------------------------------1

    Statement of the Problem-----------------------------------------------------------------------------2

    Theoretical Framework--------------------------------------------------------------------------------3

    Conceptual Framework--------------------------------------------------------------------------------4

    Significance of the Study------------------------------------------------------------------------------5

    Scope and Limitation of the Study------------------------------------------------------------------6

    Definition of Terms--------------------------------------------------------------------------------------7

    CHAPTER 2

    REVIEW OF RELATED LITERATURE…………………………………………………….

    Related Literature----------------------------------------------------------------------------------------8

    Related Studies------------------------------------------------------------------------------------------10

    Local Studies------------------------------------------------------------------------------------------8

    Foreign Studies-----------------------------------------------------------------------------------------9
    Republic of the Philippines
    State of Universities and Colleges
    GUIMARAS STATE UNIVERSITY
    Mclain, Buenavista, Guimaras
    COLLEGE OF BUSINESS MANAGEMENT

    CHAPTER 3

    RESEARCH METHODOLOGY………………………………………………………………

    Research Design-----------------------------------------------------------------------------------------12

    The Respondents of the Study------------------------------------------------------------------------12

    Locale of the Study---------------------------------------------------------------------------------------12

    Validity of the Instrument--------------------------------------------------------------------------------13

    Reliability of the Instrument-----------------------------------------------------------------------------13

    Data Gathering Procedure------------------------------------------------------------------------------14

    Data Analysis Procedure-------------------------------------------------------------------------------14

    Statistical Tools--------------------------------------------------------------------------------------------14

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