Baby Boomers Vs Gen Z, how media consumption has changed and what's its impact on

social interaction?

Phrase:

"Consumerism has turned people into spectators of life instead of active participants in society"

Introduction:

Defining the Generations: Baby Boomers and Generation Z:

Before we embark on this journey, let us briefly introduce the key players in this narrative. The

term "baby boomers" refers to those born roughly between the mid-1940s and mid-1960s—a

generation shaped by post-World War II optimism and marked by significant societal shifts. On

the other end of the spectrum, we have the "Generation Z," born from the mid-1990s to the early

2000s, growing up in an era defined by technological advancements and rapid digitalization.

Changes in o

Media consumerism has evolved alongside generations. For baby boomers, traditional media

offered a window to the outside world, while Generation Z has come of age with access to an

ocean of online content. The shift from scheduled television to on-demand viewing has changed

how we consume information and entertainment.

Convergences and Divergences:`

Despite these differences, there are intriguing areas of convergence. Both generations share a

desire for connection and belonging, but they channel these desires differently. While baby

boomers may value in-person conversations and close relationships, Generation Z has embraced

online friendships and virtual communities as valid forms of connection.