Data analysis

adidas puma

age frequency percentag frequency percentage

10 to 15 2 5.7 2 6.8

15 to 20 25 71.4 22 75.8

20 to 30 7 20 5 17.2

others 1 2.8 0 0

total 35 100 29 100

according to the study, out of 64 respondents, 71.9% (adidas) age group of 15-20. And
another side where puma have 75.8% age group of 15-20.
according to the study, out of the 64 respondents, 83.3% (52) males of adidas and 16.6%
(12)females of adidas. And another side where is puma 82.7% of males and 17.2% of
females.

Adidas puma

Gender frequency percentag frequency percentage

male 35 83.3 24 82.7

female 7 16.6 5 17.2

total 42 100 29 100

 adidas puma

occupatio nfrequency percentag frequency percentage

student 19 59.3 15 55.5

doctor 2 6.2 2 6.2

businessm 5 15.6 7 25.9

engineers 5 15.6 3 11.1

assistant p 1 3.1 0 0

total 32 100 27 100

According to the study, out of 64 respondents, 59.3% students (adidas). Where is puma
55.5% of students.
which brand product do you purchase?

adidas frequency percentage

35 54.6

puma frequency percentage

29 45.3

According to the study, out of 64 respondents, 54.6% (35) of adidas that which brand
product do you purchase. And 45.3% (29) puma of the same.
adidas puma

frequency percentage frequency percentage

occasiona l 9 25.7 occasional l 8 27.5

rarely 4 11.4 rarely 5 17.2

sometime 18 51.4 sometimes 13 44.8

regularly 4 16 regularly 2 6.8

never 0 0 never 1 3.4

total 35 100 total 29 100

According to the study. Out of the 64 respondents. 51.4% of adidas have sometimes towards
the how often do you purchase product. And 44.8% of puma have sometimes of the same
statement.

adidas puma

frequency percentage frequency percentage

extremely c 2 5.7 1 3.4

moderately 3 8.5 4 13.7

moderately 10 28.5 13 44.8

very comfo r 18 51.4 6 20.6

very uncom 2 5.7 5 17.2

total 35 100 29 100

According to the study, out of 64 respondents, 51.4% of adidas (very comfortable) that do
you feel comfortable while wearing shoes. And 20.6% of puma for the same.

adidas puma

frequency percentage frequency percentage

extremely d 0 0 1 3.7

extremely s 1 6.6 1 3.7

moderately 6 40 17 62.9

very dissati 0 0 3 11.1

very satisfy 8 53.3 5 18.5

total 15 100 27 100

According to the study, out of 64 respondents, 40% respondents of (adidas) have moderately
satisfying. And 62.9% have moderately satisfying of puma.

adidas puma

frequency percentage frequency percentage

1 0 0 4 13.7

2 1 2.8 0 0

3 7 20 5 17.2

4 7 20 4 13.7

5 20 57.4 16 55.1

total 35 100 29 100

According to this study, out of 64 respondents, 57.4% of adidas that how important is it for
you to physically touch and feel the shoes before making a purchase. And 55.1% of puma for
the same statement.
 adidas puma

frequency percentage frequency percentage

dissatisfied 4 11.4 0 0

neutral 19 54.2 22 75.8

satisfied 8 22.8 5 17.2

very dissati 2 5.7 0 0

very satisfi e 2 5.7 2 5.7

total 35 100 29 100

According to the study, out of 64 respondents, 54.2% of adidas have neutral opinion about
the statement that how was your online purchase experience. And 75.8% of puma has also a
neutral opinion about the same. But 22.8% of adidas satisfied with the statement of the
same. And 17.2 of puma has also of same.
 adidas puma

frequency percentage frequency percentage

difficult to u 2 5.7 1 1.3

esay to use 16 45.7 12 41.3

neither diff i 12 34.2 14 48.2

very difficu 1 3 0 0

very easy to 4 11.4 2 6.8

total 35 100 29 100

According to the study, out of 64 respondents, 45.7% of adidas agree with the statement
that how users-friendly do you find our website for browsing and purchasing shoes. And
41.3% of puma has also positive attitude towards the same. But 42.2% of both adidas and
puma have negative attitude towards the same statement.
 adidas puma

frequency percentage frequency percentage

convinient 22 66.8 14 48.2

extremely c 1 2.8 1 3.4

slightly con 2 5.7 3 10.3

very convin 10 28.5 11 37.2

not convini 0 0 0 0

total 35 100 29 100

According to the study, out of 64 respondents, 66.8% of adidas have convenient with the
statement that do you find online shopping convenient in terms of comparing different
shoes styles, price, and brands. And 48.2% of puma have also convenient with the same
statement. but the 28.5% of adidas have very convenient of the same statement, and 37.2%
of puma have also very convenient attitude towards the same.
 adidas puma

frequency percentage frequency percentage

dissatisfied 0 0 2 6.8

neutral 22 62.8 13 44.8

satisfied 5 14.2 4 13.7

very dissati 0 0 1 3.4

very satisfi e 8 22.8 9 31

total 35 100 29 100

According to the study, out of 64 respondents, 62.8% of adidas have neutral opinion about
the statement that how satisfied are you with quality of shoes. And 44.8 of puma have
neutral attitude of the same. But 22.8% of adidas have very satisfied attitude towards the
statement, and 31% of puma have also very satisfied towards the same.
 adidas puma

frequency percentage frquency percentage

average du r 12 34.2 10 34.4

execllent d u 2 5.7 3 10.3

good durab 19 54.2 13 44.8

poor durab 2 5.7 3 10.3

very poor d 0 0 0 0

total 35 100 35 100

According to the study, out of 64 respondents, 54.2% of adidas good durability towards the
statement, and 44.8% of puma have also good durability with the same. But 34.2% of adidas
have average durability towards the same, and 34.4 of puma also have average durability
towards the same statement.
 adidas puma

frequency percentage frquency percentage

extremely u 1 2.8 2 6.8

very unresp 1 2.8 0 0

moderately 19 54.2 13 44.8

very respon 12 34.2 13 44.8

extremely r e 2 5.7 1 3.4

total 35 100 29 100

According to the study, out of 64 respondents, 54.2% of adidas have moderately responsive
and helpful with the statement that how responsive and helpful customer service was about
your queries. And 44.8% of puma have also moderately towards the same. But 34.2% of
adidas have very responsive and helpful with the same statement , and 44.8% of puma also
have very responsive towards the same statement.
 adidas puma

frequency percentage frquency percentage

definitely w 0 0 3 10.3

neutral or n 14 40 9 31

might reco m 15 42.8 14 48.2

definitely w 6 17.1 3 10.3

total 35 100 29 100

According to the study, out of 64 respondents, 40% of adidas have neutral or no opinion
with the statement that would you recommend brand shoes to others. and 31% of puma
have also neutral opinion towards the same. But 42.8% of adidas have might recommend
attitude towards the same, and 48.2% of puma have also might recommend attitude
towards the same statement.
 adidas puma

frequency percentage frquency percentage

very poor s t 0 0 1 3.4

poor style a 0 0 0 0

average sty 16 45.7 15 51.7

good style a 16 45.7 8 27.5

excellent st 3 8.5 5 17.2

total 35 100 29 100

According to the study, out of 64 respondents 45.7% of adidas have good style and design
with the statement that how would you rate have overall style and design of the shoes. And
51.7% of puma have also average attitude towards the same. But 45.7 of adidas have
average style and design of the same, and 27.5% of puma also have average style towards
the statement.
 adidas puma

frequency percentage frquency percentage

very satisfi e 2 5.7 2 6.8

satisfied 9 25.7 4 13.7

neutral 20 57.1 19 65.5

dissatisfied 3 8.5 3 10.3

very dissati 1 2.8 1 3.4

total 35 100 29 100

According to the study, out of 64 respondents, 57.1% of adidas neutral with the statement
that were you satisfied with the range of shoes and size available. And 65.5% of puma have
also neutral attitude towards the same. But 20.3% of both have satisfied attitude towards
the statement.
 adidas puma

frequency percentage frquency percentage

no clear ins 2 8 0 0

somewhat u 3 8.5 4 13.7931

neither clea 15 42.8 14 48.27586

somewhat c 12 34.2 11 37.93103

clear instru 3 8.5 0 0

total 35 100 29 100

According to the study, out of 64 respondents, 42.8% of adidas have neither clear nor
unclear instruction provided with the statement that where you provided with clear
instruction about how to take care and maintain your shoes. And 48.2% of puma also
neither attitude towards the same. But 34.25 of adidas have somewhat clear instructions
with the same, and 37.9% also have somewhat attitude with the same statement.