Student's Manual: Intermediate

Student’s Manual
Intermediate
Module 2
National English for Work Program
El Salvador
Gerencia Técnica
Edificio INSAFORP, final Calle Siemens,
Parque Industrial Santa Elena
Antiguo Cuscatlán
La Libertad
National English for Work Program Series
El Salvador, Centro América
Student’s Manual
Intermediate Level PBX: 25227300
Module 2 Página web: www.insaforp.org.sv
NATIONAL ENGLISH FOR WORK PROGRAM
EL SALVADOR
WELCOME!
To the learner :
Welcome to module two of the intermediate level. This set of worksheets will accompany you throughout
56 hours of instruction. From day 1 you will acquire the competencies that are necessary to communicate
successfully in your workplace. All activities are oriented to develop listening comprehension, speaking,
reading, writing, pronunciation, grammar and vocabulary skills.
You will also see some suggested websites for extended practice on your own in your free time.
Congratulations for being a participant of this course and for giving your best to become competent in the
English language!
Contents
Map of the book 6
UNIT 1 Product Development 9
UNIT 2 Product Testing 17
UNIT 3 The Production Line 25
UNIT 4 Assessing Risk 33

Map of the book
UNIT COMPETENCIES VOCABULARY

Product Development Describe the specific activities that take place at the Product development, e.g.
stages of a product development process. idea screening, business
Sketch the concept of a product line. analysis, commercialization,
Describe the application of each step of a SWOT product testing, prototype,
target audience,
analysis when assessing a new product idea.
manufacturing, positioning,
Perform a SWOT analysis to determine the feasibility SWOT analysis, strengths,
of a new product. weaknesses, opportunities,
threats , etc.
Product Testing Determine the best strategies to apply to conduct a Product testing, e.g.
product test. branded test, blinded
test, use test, sight and
Establish the most appropriate method(s) to test a
handling test, monadic
new product. method, sequential monadic
Organize a basic plan to run a focus group to test a method, paired comparison
product. method, targeted sample,
Design a basic questionnaire to test a new product. random sample, competitive
threat,unbiased, etc.
The Production Line Describe the benefits of building a new product Production line processes,
prototype before manufacturing. e.g. functionality, flaws,
feedback, source, mix,
Design a basic plan for the manufacturing process of
quality control, filter,
a new product. capping, labeling, packing,
Describe the steps to assemble a product. etc. Assembly process,
Describe risks and hazards at my workplace. e.g. conveyor belt, bulk
production, manual labor,
machine hours, weld, screw,
tighten, adjust, etc.
Assessing Risk Describe risks and hazards at my workplace. Risk assessment process,
Discuss the effects of risks and hazards on the e.g. risk, hazard, exposure,
safety measure, irreversible
business operation.
damage, precautionary, etc
Provide safety measures to reduce risks at the Safety wear, e.g. ear plugs,
production plant. helmets, goggles, steel-
Identify key information in a passage about a fire toe boots, etc. Effects of
scape plan. uncontrolled hazards and
risks, e.g. financial loss, loss
of trust in the organization,
loss of customers, business
interruption, casualties, etc.
6
Map of the book
GRAMMAR LISTENING READING WRITING

The Present Perfect Tense Videos: Article: A short slide
Reduction of adverb Pasta Foods - New Product Product development presentation about the
clauses of time Development cycle characteristics of a
Product Development at Eight Simple Steps product line
Kellogg Company For New Product
Developing A New Development
Food Product: The Art + The basics of the
Technique Of Food Science development process of
Starbucks SWOT Analysis a new product.
Verb agreement with Videos: Article: a ten-line paragraph

complex subjects Dyson’s Rigorous Product The Importance of about the advantages
Transitions of addition Testing Process Revealed Product Testing and disadvantages of
Product development and 10 Best Practices to implementing a focus
testing Improve Your Concept group to test a product
Product Development at and Product Tests
Trivago
The User Testing Podcast:
Destination Testing
Product Testing Institute:
Toddlers and seniors
Indirect questions: Videos: Article: Design a process
Yes/No questions How the world’s most Description of routing sheet
Indirect questions: popular shampoo is made | machinery used in the
Information questions Head & Shoulders production of shampoo
News report: Henry Ford’s How to design a
assembly line turns 100 process routing sheet
Passive voice in the Videos: Article: Design a poster to

present perfect tense Risk assessment made easy Resources about announce safety
Hazard, Risk & Safety workplace hazards, risk measures at the
Understanding Risk assessment and safety workplace
Assessment, Management measures.
and Perception Identifying And
Introduction to Basic Managing Business
Health and Safety Risks
How to prevent the
following risks and
hazards
7
8
Unit 1 Product Development
I will be able to... Let’s star t
1
describe the specific activities that take place at How important it is to plan the development of a new
the stages of a product development process. product ? What happens if a product if launched to the
market without being carefully developed? Have you
heard about lots of cars that are withdrawn from the
market? Why do think that happens?
Rodrigo and Edgar are the founders of SpeechMasters – an academy to help business people become
2
better at public speaking. They want to offer a new course and they are discussing the characteristics
of their new product. Read the conversation.
Rodrigo: Hi Edgar! I wonder if you could give me some

pointers to plan the new course! I don’t know
where to start!
Edgar: First, you should write down any idea related to
the market we want to offer our course.
Rodrigo: Good idea! But it still sounds confusing. I have
never done anything like that.
Edgar: Don’t worry, partner, it’s no big deal. After the
idea generation, we should go for the screening,
the concept development and testing the
business analysis.
Rodrigo: I’m not sure I understand.
Edgar: Relax. I’ve done this kind of work before. Just
give me time and I will teach you how to do it.
Pair work
3 Discuss the answers to the questions below.
1. Do you think Rodrigo could develop the new course successfully

by himself? Why or why not? ......................................................................
2. What is the step of the product development process Rodrigo is
struggling with? ............................................................................................
3. What steps should Rodrigo take after identifying the target
market for the new product? ......................................................................
Product development cycle

https://www.nibusinessinfo.co.uk/content/product-development-process
Eight Simple Steps For New Product Development
http://www.business2community.com/product-management/eight-simple-steps-for-new-prod-
uct-development-0560298#YUWUYEq7TIID2HSm.99
9
Building vocabular y
4
How does a new product develop? Number the steps in order from 1 to 8. Then, compare with a
partner.
__ Product __ Concept
__ Business analysis __ Test marketing
development development and testing
__ Idea screening __ Launch __ Commercialization __ Idea generation
Building vocabulary
5
Go online to find out more about the key terms in this lesson.
Continuing Continuing Continuing

Professional Pr Pr
Development
Prototype Positioning
Target audience Manufacturing
Pasta Foods - New Product Development

https://www.youtube.com/watch?v=fCVErvrTxew
Creating Some Pretty Cool Stuff – Product Development at Kellogg Company
https://www.youtube.com/watch?v=a6aGii-c51o
10
6
Match the name of the steps in the process of developing a new product to their corresponding
definition.
1. Business Analysis ( ) You have to ask for the customer’s opinion
In this stage, research has to be conducted in order to be sure that

2. Test Marketing ( )
the product will be accepted
Once the product has been approved, it will be taken to be
3. Idea Generation ( )
massively reproduced.
It presents the model product to be appreciated as a whole by the
4. Launch ( )
potential customer
5. Product Development ( ) This step guarantees that failing ideas be discarded immediately
6. Concept Development A carefully designed plan is important to make sure about the
( )
and Testing acceptance of the product
7. Commercialization ( ) Brainstorming
Once the idea has been completed, the product must be taken to a
8. Idea Screening ( )
location where customers can get it.
7 Your Turn
• Group work
• Brainstorm ideas for a new product/service related to
the company/area you work for.
• Select the top three ideas for a new product.
• Discuss the characteristics of the target market.
• Why would they be interested in your new product?
• Develop a basic concept to describe your new product.
Share
8
Share the results of the steps above to
develop a new product with another group.
Self-assessment
Now, I can describe the specific activities that take place at the stages of a product development process ...
c Independently c With occasional help c Only with help
11
I will be able to... 1 Let’s star t
sketch the concept of a product line. Have you ever heard the expression product line? Can
you mention the name of 3 product lines?
Have you purchased any product lately, one that
belongs to a famous product line?
2 Alejandro has created a new Papa’s-sandwich for his cafeteria Papa’s Fast Food. His dad thinks it’s
not worth adding anymore products to the menu. Read the conversation and answer the questions
below.
Alejandro: Dad, I’ve decided to launch the new Papa’s-

Sandwich. It’s going to make our brand more
popular and capture more sales!
Dad: Alejandro, we sell so many products already:
Papa’s-burger, Papa’s-Fries, Papa’s-salad,
Papa’s-chicken, etc. Come on, young man,
have you lost your mind?
Alejandro: But, dad, our clients love every single
product we’ve come up with; we have
always sold everything we offer. Besides,
I think it’s about time for a product-line
extension and time to open a new branch.
Dad: If you say so. But I don’t want to hear you
complain about having so much work! And
I’m not working overtime. If you think it’s
going work, you’re probably right.
Pair work
1. What are Alejandro and his father talking about?

..........................................................................................................
2. Is Alejandro’s dad enthusiastic about his son’s suggestion? A product line is a variety of
.......................................................................................................... different items known by the
3. Have they both come to an agreement about the expansion of same brand and distributed by
the same manufacturer.
their product line? .....................................................................
Developing A New Food Product: The Art + Technique Of Food Science

https://www.youtube.com/watch?v=xOXnrKy17s0
Find out more about the basics of the development process of a new product.
http://www.investopedia.com/terms/p/product-line.asp
12
How to use the present perfect
4
Look at the examples in the box. Then complete the exercises below.
The present perfect tense expresses actions that were started sometime in the past at no specific moment.
The actions may or may not continue in the present.
Use the helping verb have + the past participle form of the verb that expresses the action
A: Have you lost your mind?
B: Yes, I have. / No,I haven’t.
A: Has Alejandro created a new product line?
B: Yes, he has. / No, he hasn’t. or
A: Have they always sold everything they offer?
Yes, he has created a new product line.
B: Yes, they have. / No they haven’t. or
No, he hasn’t created a new product line.
Yes, they have sold everything they offer.
No, they haven’t sold everything they offer.
Complete the statements below using the words in parentheses. Compare your answers with a
5
partner.
1. A lot of companies ........................... ............................ because of well-thought new product lines. (have/grow)
2. New members of a product line .......................... ........................... new market segments. ( have / attract)
3. We .......................... ........................... to expand on our product. (have/decide)
4. Some companies .......................... ........................... when launching a new product because of their lack of
knowledge about the target audience. (have not/succeed)
5. .......................... you ever........................... any highly recognized product lines. (have/buy)
6. .......................... your company .......................... any new product or service recently? (have/ design)
Your Turn
6
• Group work.
• Organize a short presentation about the characteristics of a product line.
• Choose a famous product line in your country.
• Name at least 3 products that belong to that line.
• What are some common characteristics the products share?
• What characteristics of the line are attractive to customers?
Share
7
Share your presentation with two more groups.
Self-assessment
Now, I can sketch the concept of a product line...
13
1
describe the application of each step of a SWOT What is a SWOT analysis? Do you know what
analysis when assessing a new product idea. step of the analysis each of the letters in SWOT
perform a SWOT analysis to determine the feasibility represents? Have you ever conducted a SWOT
of a new product. analysis?
SpeechMasters is planning to open a new branch. Mr. Rivas, the general manager, is meeting with
2 a team to run a SWOT analysis on the new project.
Mr. Rivas: Well, let’s get started. After conducting a

SWOT analysis, we will know whether to go on
or stop with this project.
Mario: Right. Let’s describe the strengths, that means,
the advantages we have over our competitors.
José: We offer flexible schedules to adapt to our
customers’ busy agendas.
Mario: Besides, we allow them to practice their public
speaking skills since the first class.
Mr. Rivas: That’s correct, Mario. After discussing our
strengths, let’s continue with our weaknesses.
José: What are weaknesses about?
Mario: Weaknesses are areas in which the corporations
are competitively disadvantaged. In our case, a
weakness might be the lack of parking space for
our customers.
Mr. Rivas: You’re right again, Mario. Before making
a decision, we still need to go over the
opportunities and threats or dangers outside
that could affect the company.
Pair work
3
Write the correct word before its definition.
Strengths Weaknesses Opportunities Threats
1. ...................................................... provide an analysis of the company’s advantages over its competitors.
2. ...................................................... consider areas in which the companies are at a competitive disadvantage.
3. ...................................................... are a list of unexploited markets or business developments.
4. ...................................................... explore the external environment that could affect the company, including
technological, environmental and regulatory factors.
14
How to use reduced adverb clauses of time
4
Look at the examples in the box. Then complete the exercises below
Adverb clauses introduced by before, after, since and while can be reduced to modifying adverb phrases.
Adverb clause:
1a. After we conduct a SWOT analysis, we will know whether to go on or stop with this project.
Adverb phase:
1b. After conducting a SWOT analysis, we will know whether to go on or stop with this project.
To reduce an adverb clause to a phrase, do the following:

• Eliminate the subject in the adverb clause.
• If the clause has a form of the verb be, eliminate it.
• If the clause has any other verb different from BE, add -ing.
The reduction is only possible when the subjects of the adverb clause and the independent clause are the
same.
2a. Before we make a decision, we still need to go over the opportunities and threats that could affect the
company.
2b. Before making a decision, we still need to go over the opportunities and threats that could affect the
company.
3a. Before the new product project gets a green light, we still need to beat the threats from outside.
3b. Before getting a green light, we still need to beat the threats from outside. r
The subjects in the adverb clause and in the independent clause are different, so the reduction should not
be done.
5 Read the statements below. Reduce the adverb clauses to adverb phrases when possible.
1. After the product development team finish brainstorming, it is essential to discard ideas that are not
feasible.
2. Before the manager listed the weaknesses of the company on a slide, he had presented new products to
help the company increase sales.
3. Andrew kept text messaging while he was in a video conference about the prototype for the new
product.
4. Many promising product ideas are ruled out after they fail to produce positive results in the SWOT
analysis.
5. The weaknesses of a company can be transformed into opportunities after a careful contingency plan to
alleviate them is designed.
6. Before you present a new idea to the manager, you need to present a detailed list of costs and benefits.
Starbucks SWOT Analysis

https://www.youtube.com/watch?v=mR9eICQJLXA
Home Depot: Strengths, Weaknesses, Opportunities, and Threats
https://www.forbes.com/sites/greatspeculations/2015/10/06/home-depot-strengths-weakness-
es-opportunities-and-threats/#564ec8746fac
15
6 Your Turn
• Group work.
• Decide on a new product/ service your company
might launch to the market.
• Brainstorm useful questions to get information
related to each of the stages of the SWOT
analysis.
• Run the SWOT analysis.
• Based on the results of the SWOT analysis,
discuss whether the idea for the new product/
service has potential to move to the next step in
the product development cycle.
Strengths Weaknesses
Opportunities Threats
Share
7
Present the results of the analysis and the conclusions to the class.
Personal SWOT Analysis Example - Identifying Your Strengths, Weaknesses, Opportunities and
Threats
https://www.youtube.com/watch?v=PBOtnyt7BP4
How To Conduct A Personal SWOT Analysis
https://www.forbes.com/sites/lisaquast/2013/04/15/how-to-conduct-a-personal-s-w-o-t-
analysis/#7b8eefd028d8
Self-assessment
Now, I can describe the application of a SWOT analysis when assessing a new product/service idea ...
16
Unit 2 Product Testing
I will be able to... 1 Let’s star t
determine the best strategies to apply to Have you ever heard the term product testing? There are
conduct a product test. two primary types of tests to evaluate a product:
The Sight and Handling Test and the Use Test.
What do you know about them?
Product testing are necessary procedures to be followed before deciding to create a new product.
2 The following conversation features a group of managers in a meeting to discuss strategies for
testing their new product. Read the conversation.
Mr. Good morning. I’m thrilled to announce we have

Velez: green light to work on our latest product testing
task.
Ms. One of the good things I like about working
Ayala: with you all is the effort you make to do the job
well.
Mr. I agree with you, Mr. Ayala. The efforts this task
Velez: requires are important to take into account.
Mr. Definitely. I have already written some ideas for
Ávila: a monadic test, so we can discuss them. Take a
look.
Mr. Good job. But have you figured out the cost?
Velez: Some difficult decisions to make refer to fancy
material and cost vs. quality.
Mr. Yes, boss. One of the most important factors in
Ávila: this job is managing costs, and I’m good at that.
Pair work
1. What product testing strategy is mentioned in the conversation?

....................................................................................................................................
2. What specific concern does Mr. Velez have about the product?
...................................................................................................................................
3. What is Mr. Ávila in charge of? .
..................................................................................................................................
Dyson’s Rigorous Product Testing Process Revealed

https://www.forbes.com/video/5097051897001/
The Importance of Product Testing
https://www.fasciagraphics.co.uk/blog/the-importance-of-product-testing
17
How to achieve verb agreement with complex subjects
4
Look at the examples in the box. Then complete the exercises below
Subjects that are preceded by expressions of quantity are called complex subjects. They take either a
singular or a plural verb form depending on the number – singular or plural – of the quantifier.
Example: Example:
a. Some difficult decisions to make in relation to
a. The first of the decisions has been made to go fancy material are about the cost and quality.
ahead with the plan.
Here, some refers to more than one difficult decision
Here, the first refers to one of the decisions, so the
(plural), so the verb must be plural. --> are
verb must be in the singular form. --> has
A majority and a number take a plural verb when
b. One of the good things I like about working with
they are used with a plural noun,e.g.
you all is the effort you make to do the job right.
Here, one is a single of various good things ,so the b. A majority of product developers prefer to use
verb must also be singular. --> is blind tests.
5 Read the statements below. Choose the verb form that agrees with the subject.
Compare your answers with a partner.
1. Some of the participants in the testing group have/has not

arrived yet.
2. One of the factors to decide on the best type of test is / are
the characteristics of the product itself.
3. A number of customers is/are satisfied with the performance
of the new mop.
4. The first of the suggestions I want to implement is / are the
design of the label.
5. A majority of testers have/ has pointed out the need to make
our product lighter.
6. A number of comments suggest/suggests that the fragrance of
the candle is the best characteristic.
Subject-verb agreement quiz

http://www.mhhe.com/socscience/english/langan/sentence_skills/exercises/ch09/p4exe.htm
More on expressions of quantity and special cases of subject-veb agreement
http://advice.writing.utoronto.ca/english-language/expressions-of-quantity/
18
Building vocabulary
6
The terms is the chart below describe types of tests and research methods connected to product
testing. Match the terms to their definitions. Check answers with a partner
1. Sight and Consumers use, or sight and handle one product ,then another and are
( )
handling test asked to indicate which of the two they prefer.
Consumers use the product in real circumstances; they use a product, sight
2. Use test ( )
it , handle it and rate it later.
Consumers take the product to be used, either as a sample or for an
3. Branded test ( )
extended period, as they would usually use it in their own home.
Consumers are aware of the brand they are trying. This test better reflects
4. Blind test ( )
the real world experience and the value of the brand.
Consumers use a product, sight it and handle it. They rate it. Then, they
5. Monadic method ( ) use, sight, handle another product, and rate it. The consumer does not rate
both products against each other.
6. Sequential This test is a good option when there are significant tactile or visual
( )
monadic method elements of the product for consumers to experience.
7. Paired Products are tested unbranded, so the consumer focuses strictly on the
( )
comparisons test product’s characteristics and not on the brand name.
7 Your Turn
• Group work
• Retake the new product idea your group
presented in unit 1.
• Discuss two testing strategies to fit the
characteristics of the product.
• Brainstorm the advantages of testing the
product using the strategies the group have
selected.
• Decide on the best strategy to test the new
product.
Share
8 Present your analysis to the class.
Self-assessment
Now, I can determine the best strategies to apply to conduct a product test ...
19

1
establish the most appropriate method(s) to test a Why do you think it is necessary to test
new product. products before they are released to the market?
Have you ever tested a product?
2 Read the following conversation between Alejandro and his dad. They’re making decisions about
testing the new Papa’s Sandwich.
Alejandro: We are ready to test our new product, what

do we do?
Father: First, I think the sight and handling test
would be the best option because it allows
customers to see the product, feel it, smell it
and taste it.
Alejandro: What about the other variables? Will the
product be branded or not?
Father: I’ll let you decide on that, son.
Alejandro: Great! As for the method, I was thinking

about the monadic: consumers will eat and
taste our product first, and then will rate it.
I find it more coherent for our new product,
the Papa´s Sandwich.
Father: You’re learning, son. We have so much
work to do; we have to discuss about our
potential customers, the prototype, our
target audience, marketing, etc.
Pair work
3
Answer the following questions.
1. What type of test do they decide to apply?

....................................................................................................................................
2. What testing method will they implement for the Papa-Sandwich? Why?
...................................................................................................................................
3. What are the next decisions Alejandro and his dad will take about testing
the new Papa’s Sandwich? .................................................................................
The UserTesting Podcast, Episode 1: Destination Testing

https://www.usertesting.com/blog/2015/02/19/destination-testing-podcast/
10 Best Practices to Improve Your Concept and Product Tests
www.mmrstrategy.com/wp-content/.../Concept-and-Product-Testing-5-25-121.pdf
20

1
organize a basic plan to run a focus group to test a Is there a way to predict if your product will
product. be accepted by the consumer? Would you like to be
a product tester? Have you heard about the term
focus group?
2 Read the following conversation between two colleagues. They are getting ready to organize and run
a focus group study.
Moises: Have you made any progress with the

sample selection for the focus groups?
Fernanda: Sure, Moises. We will have three groups of
at least twenty-four participants to collect
accurate results.
Moises: Will we work with targeted or random
samples? In addition, we need to discuss
who will be monitoring each group and the
location of each.
Fernanda: You’re right! Because we want to find out
the overall perception of the product, we
will go for a random sample.
Moises: Furthermore, it’s necessary to create a well-
designed questionnaire to get the specific
information we require. I’ll meet Lucas today
in the afternoon, so we work on it.
Pair work
3
Read the conversation again. Discuss the answers to the questions below with a partner.
1. How many focus groups will participate in the test?

....................................................................................................................................
2. What type of sample has Fernanda selected for their testing process?
...................................................................................................................................
3. Who will design the questionnaire?
.....................................................................................................................................
Product development and testing

https://careers.adidas-group.com/teams/makers/product-development?locale=en
Product Development at Trivago
https://www.youtube.com/watch?v=3ocvBg_-wjw
21
4 How to use transitions of addition
Transition words like in addition, furthermore, moreover and besides add information, reinforce ideas,
and express agreement with ideas that have been presented previously.
In the sentence: In the sentence:

a. Will we work with targeted or random samples?
In addition, we need to discuss who will be hosting c. In order to select a focus group to test a product,
each group and the location of each. it’s important to gather a group of participants
who make direct use of the final product or service;
b. Furthermore, it’s necessary to create a well- moreover, it is necessary to choose a moderator for
designed questionnaire to get the specific every group…
information we require
Punctuation
Notice that the transitions in addition and
In c. the transition moreover is preceded by a
furthermore in a. and b. are preceded by a question
semicolon and followed by a comma.
mark and a period ,and followed by a comma
The decision to separate the two ideas with a period/question mark + transition or with a semicolon +
transition is a matter of personal style.
Write a ten-line paragraph about the advantages and disadvantages of implementing a focus group
5 to test a product. Use the transitions of addition, and the following advantages and disadvantages
below.
Disadvantages
• not enough stereotypes in the selected audience.
• not considering that the participants are part of the
target language.
• dominant personality within the group.
Advantages
• relatively inexpensive
• a variety of opinions
• accurate and unbiased opinions
Product Testing Institute - Toddlers

https://www.youtube.com/watch?v=VdlaQTS76VU
Product Testing Institute - Seniors
https://www.youtube.com/watch?v=reEOSt9Qhgo
22
Building vocabulary
6
Go online to find out more about key terms related to product testing.
Write a sentence using each key term.
Continuing Continuing Continuing

Professional Pr Pr
Development
Targeted sample Random sample Competitive Unbiased
Threat
Your Turn
7
Group work
Organize a plan to run a focus group to assess customers’ perception of the new product you
designed in lesson 1.
Specify the steps:
the type of sample suitable for the product
• the number of focus groups
• the number of participants per group
• the location
• the type of test
• the number of items in the questionnaire
Share
8
Present your plan to the class.
Self-assessment
Now, I can organize a basic plan to run a focus group to test a product ...
23
I will be able to... Let’s start
1
design a basic questionnaire to test a new product. Have you ever conducted a focus group?
Why do you think it is important to design
good questions about the product for the
participants in the focus group to respond?
2 Read the following excerpt about tips to design focus group questions.
You can help your members have a more productive session by asking questions that grab their attention
and get them to provide more honest and complete responses.
1. Introductions. Begin the session with a set of questions that will enable focus group members to get to
know each other better, e.g. their favorite hobbies and interests , what they enjoy focus groups, etc.
2. Fun Starter Question or Activity. Ask a fun question or do a team building game to get the group’s
creativity flowing. For example, ask them to think of three words to describe their favorite hobby.
3. Format. When choosing focus group questions, be sure to include a mix of multiple choice questions to
provide structure and direction and open-ended questions to allow for further exploration and discovery.
4. Ratings scale. Select an appropriate rating scale to measure different levels of approval.
5. Specificity . Avoid vague open-ended questions that simply ask “why.” The word “why” has a negative
meaning. It makes the respondent think their first answer was not good. Instead, ask respondents to
provide some specific examples of what they liked or did not like about the item in question.
6. Closing. Thank the participants for their help, and ask if there anything could be done to improve their
experience as a member of the focus group. Adapted from brighthubpm.com
3 Your Turn Sample questions
• Group work. Use a rating scale to measure the participants’

• Design a 10-12 question questionnaire to find satisfaction:
out how the participants of a focus group per- • Overall how satisfied are you with the product?
ceive the product you’ve suggested in unit 1. • What is your impression of the product?
• Remember to start with questions to make the • How likely are you to purchase this product?
participants interact with each other and reduce Include open-ended questions, as well.
their anxiety. • What specific features of the product impressed
• Then ask questions about the specific you?
characteristics of the product. • What features of the product disappointed you?
Share
4
Share your schedule with the class.
Self-assessment
Now, I can design a basic questionnaire to test a new product ...
24
Unit 3 The Production Line
I will be able to... 1 Let’s start
describe the benefits of building a new product What does “prototype” mean? What type of new
prototype before manufacturing. products, in your opinion, require the building of
a prototype before mass production? Does your
company make use of prototypes?
Tom and Diana are discussing ideas to begin prototyping a new bicycle model.
2 Read the conversation and take turns practicing.
Diana: The X-elerator has green light to be produced.

Now, we need to work on the prototype.
Tom: Great! I think our best choice is to hire
SteelMasters, so they build a good prototype to
help us spot any flaw we haven’t identified in the
design.
Diana: I agree, Tom. The prototype will help our
manufacturers to be very accurate with the design
of the handle bars, the frame and the saddle, which
are the innovative features of the X-elerator.
Tom: Good point. In addition, the prototype will ensure
communication is clear. They will know exactly
what we want.
Diana: Totally! Then, I’ll work on the sketch of the parts,
and you might want to start with the description
and specifications of each, so SteelMasters start
working.
Tom: Alright.
Pair work
3 Discuss these questions with a partner.
1. What are two reasons Diana and Tom mentioned to build a

prototype of the X-elerator?
....................................................................................................................................
2. What are the distinctive features of the new product?
...................................................................................................................................
3. What two tasks will Diana and Tom do before ordering the
prototype to SteelMasters?
.....................................................................................................................................
Methods of Production
https://www.youtube.com/watch?v=CLPFG5QCx0g
Bosch takes the digital factory to the next level
https://www.youtube.com/watch?v=S9dmXA03x_I
25
Building vocabulary
4
Rank the advantages of prototyping from most relevant (1) to least relevant (6).
Discuss your ranking with a partner.
Obtain more details to describe the product

( )
more effectively.
Verify the functionality of the product, e.g.
( ) identify flaws that were not foreseen in the
design stage.
Review initial product shapes or branding
( )
images.
( ) Elicit feedback from customers or early adopters.
( ) Assess the performance of various materials.

Ensure potential manufacturers are capable of
( ) making the prototype
(sourcing the parts, putting them together, etc.)
5 Your Turn
• Group work
• Prepare a presentation.
• Go back to the new product description you
created in unit 1.
• Make the list of features as specific and
detailed as possible.
• Brainstorm the materials needed to create a
prototype.
• List the benefits of building a prototype of
your new product.
Share
6 Share your presentation with the class.
Self-assessment
Now, I can describe the benefits of building a new product prototype before manufacturing ...
26
1
design a basic plan for the manufacturing process of Does your company manufacture products?
Are production processes updated
a new product.
frequently? Is there a quality control
department at your company?
Three managers are in a meeting to discuss the production process of a new shampoo.
2
Read the conversation and take turn practicing.
Lucia: I wonder if you received a copy of the

analysis for the production process.
Martha: I have, thank you.
Gregg: I have. Thank you, Lucia.
Lucia: Perfect! I’d like us to revise the steps to verify
that we are ready to start producing our new
shampoo.
Gregg: Right! I’d like to know if the quality control
step should be repeated once the product is
finished.
Lucia: Yeah. That’s a good point, Gregg. Martha,
would you mind telling us if the cost to
run a second quality control will go very
high?
Martha: Of course. Let me revise my files.
Lucia: Gregg, could you find out if the production
manager is around? I need him to clarify
what the revision step is about.
Pair work
3 Discuss these questions with a partner.
1. What is the new product Lucia, Martha and Gregg are discussing
about? ....................................................................................................................
2. What are two steps of the production process they mentioned in
the conversation?
...................................................................................................................................
3. What did Gregg suggest about the production process?
...................................................................................................................................
How the world’s most popular shampoo is made | Head & Shoulders
https://www.youtube.com/watch?v=UZZbeyUExuA
Basic description of machinery used in the production of shampoo
https://www.ginhong.com/industries/cosmetics-toiletries/shampoo-making/
27
How to use indirect questions - Yes/No questions
4
Look at the examples in the box.
Use indirect questions to ask questions in a more polite manner. An indirect question expresses the same
meaning as a direct question, but it does not present question-word order.
1.a. I wonder if you received a copy of the analysis 1.a. Martha, would you mind telling us if the cost to
for the production process. run a second quality control will go very high?
Compare it to.... Compare it to...
1.b. Did you receive a copy of the analysis for the 1.b. Will the cost to run a second quality control go
production process? very high?
2.a. I’d like to know if the quality control step 2.a. Gregg, could you find out if the production
should be repeated once the product is finished. manager is around?
Compare it to... Compare it to ...
2.b. Should the quality control step be repeated 2.b. Is the production manager around?
once the product is finished?
Notice that If introduces the indirect question which will have sentence order : Subject + verb
Helping verbs like do, does, and did are not included in indirect questions.
Punctuation Punctuation
When the introductory segment is a phrase, the When the introductory segment is a question, the
resulting statement (with the indirect question) will resulting statement (with the indirect question) will
take a period and not a question mark at the end. take a question mark at the end.
Use the introductory phrases and questions to write indirect yes/no questions.
5
Compare answers with a partner.
1. Can you tell me / Is the machinery capable of performing these processes?

....................................................................................................................................................................................................................
2. I’d like to know / Will the manufacturer buy new machinery to produce our orders on time?
....................................................................................................................................................................................................................
3. Do you know / Are the schedule and production control forms complete?
....................................................................................................................................................................................................................
4. I’d like to find out / Does the operation plan describe the process parameters?
....................................................................................................................................................................................................................
5. Do you have any idea / Will we go for a small-batch or mass production?
....................................................................................................................................................................................................................
6. I was wondering / Did you receive the quotes of the raw material providers?
....................................................................................................................................................................................................................
How to design a process routing sheet

http://www.tutorsonnet.com/process-routing-sheet-homework-help.php
More on indirect questions
http://www.bbc.co.uk/worldservice/learningenglish/flatmates/episode46/languagepoint.shtml
28
Building vocabulary
6
The terms is the chart describe the steps of a production process for a shampoo. Match the steps to
their corresponding tasks. Compare answers with a partner.
After the batch is approved, the shampoo is poured in the right amount
1. Mix ( )
into the empty bottles.
The conveyor belt takes the bottles to the machine where the labels with
2. Quality control ( )
ingredients and the brand name is tuck on them.
The bottles are moved to another machine that puts a cap on every bottle
3. Filter ( )
and twists them tight.
4. Capping ( ) All the raw materials are poured in a batch and mixed.
5. Labeling ( ) The bottles are put into boxes and are ready to be sent to the stores.
6. Packing ( ) A sample is sent to be analyzed to ensure it meets specifications.
Your Turn
7
• Group work
• Take as a reference the prototype you worked with
in the Your Turn section from the previous lesson.
• Design a basic production process to start massive
manufacturing of the prototype.
• List the materials the product requires.
• Identify the type of machinery necessary for the
production.
• List the methods that will be used for production,
e.g. welding, casting, press working, etc.
• Detail the essential tasks in each step in the
production process.
• Create a route sheet explaining the sequence of
the production process.
Share
8 Present your route sheet to the class.
Self-assessment
Now, I can design a basic plan for the manufacturing process of a new product ...
29
1
describe the steps to assemble a product. Have you ever visited an assembly plant? In
your own words, how is an assembly line different
from a production line?
2 Building vocabulary
Go online to find out more about the key terms related to an assembly line.
Conveyor
belt Manual labor
Bulk
production Machine hours
Match the terms related to assembly processes to their corresponding meanings.
1. Weld ( ) To move an object slightly so that it is in the right place or it fits better.
2. Screw ( ) To turn an object as a screw until it is tight and it cannot be turn any more.
3. Tighten ( ) To join two pieces of metal or plastic by heating, so the edges come together.
A pointed piece of metal with a twisted part on it called thread. Instead of
4. Adjust ( ) hitting with a hammer, you push and turn in order to fasten pieces of metal or
wood together.
5. A screw ( ) To attach one surface to another using a screw.
News report: Henry Ford’s assembly line turns 100

https://www.youtube.com/watch?v=qFbsDArAWj8
Production and Manufacturing: Key Vocabulary
https://www.thoughtco.com/production-and-manufacturing-1210152
30
How to use indirect questions - Information questions
4
Look at the examples in the box.
Indirect information questions are not introduce by if. Instead, they are introduced with a Wh- word.
1.a. I wonder what the two pieces I need to weld 1.a. Would you mind telling us how much the pro-
are. vider charges to process the order?
Compare it to.... Compare it to...
1.b. What are the two pieces I need to weld? 1.b. How much does the provider charge to process
the order?
2.a. I’d like to know when the provider will send the
order of screws. 2.a. Would you let me know what time the first
Compare it to... batch is expected to be complete?
2.b. When will the provider send the order of Compare it to ...
screws? 2.b. What time is the first batch expected to be
complete?
Reminders: Helping verbs like do, does, and did are not included in indirect questions.
If the introductory segment is a phrase, use a period at the end of the indirect question; if the
phrase is a question, use a question mark.
5 Pair work
Number the drawings in the correct order to assemble all the parts of a bicycle.
_____ pedals _____ frame _____ handle bars
_____ shipping _____ saddle _____ wheels
Your Turn
6 Take turns asking and answering indirect questions about the assembly process of a product.
Integrate vocabulary from Ex. 3.
Self-assessment
Now, I can describe the steps to assemble a product ...
31
1
Do you agree that regardless of the size of a
identify specific details in a passage related to
business, analyzing costs is essential to make profit? Have
calculating costs of a product . you ever calculated the price of a product? Can you name
three fixed expenses to calculate the cost of a product?
Read the following text featuring tips on how to analyze the cost of a product.
2
Then, answer the questions below.
There are three important factors businesses need to consider when pricing a product: The cost of
production , the market demand for the product and the desired markup by the business.
The Cost of Production
Fixed and variable costs determine the selling price of a business firm’s product. Fixed costs include items
such as the rent for your office or manufacturing space. Variable costs include items that change with your
sales volume like labor and materials. In pricing your product, first determine how much of your fixed and
variable costs go into producing each unit of your product. Although it may be a difficult calculation, a
simple formula to help you is to add your total fixed costs to your total variable costs. Then, you divide the
total by your estimated total sales. You will have, then, your cost of production per unit.
Now you have to sell the product for at least this amount in order to cover the costs of production.
Market Demand for a Product or Service
Market demand for a product or a service is the second factor that a business owner should consider when
pricing a product. The law of demand is that there is an inverse relationship between demand and price.
As prices fall, demand rises and as prices rise, demand falls. Demand for your product is just as important
to consider when setting a price as the costs of production.
There is usually a positive, or direct, relationship between consumer income and demand. As a consumer’s
income goes up, so does demand for a product.
Determining the Markup of a Product
Regardless of the type of small business, markup is the amount you add to the cost of your product to
determine the selling price. The markup percentage is determined by the amount of your planned profit,
the type of the product or service you are selling, how rapidly the product sells, and the amount of service
performed by the seller.
Adapted from thebalance.com
1. What are the most important factors to consider when setting a price for a product?
.......................................................................................................................................................................................................................
2. What are some examples of fixed costs?
.......................................................................................................................................................................................................................
3. What are examples of variable costs?
.......................................................................................................................................................................................................................
4. How does market demand affect the pricing of your product?
.......................................................................................................................................................................................................................
5. What variables influence to determine the markup percentage?
.......................................................................................................................................................................................................................
32
Unit 4 Assessing Risk
1
Have you ever heard the term risk
describe risks and hazards at my workplace.
assessment? What do you think it means?
Why should organizations design and be trained to
apply one?
2 Two managers are discussing about risks and hazards at different locations in their company.
Read their conversation and take turns practicing it.
Marcos: Let me check if the list of hazards and safety

measures is complete: measures for electric
shocks? for electric burn? Yeah, it is. Have you
finished the first draft for the office safety
plan yet?
Josué: Already, Marcos. Now, I’ll work on the plan
for reporting hazards and incidents.
Marcos: Great! I’ll work on some ideas on controlling

risks because we haven’t made much
progress on that.
Josué Alright. Then, I’ll work on establishing the
incident probabilities, the potential severity,
risk value and risk level.
Marcos: That sounds good. We want to have
everything ready by the end of the week.
3 Pair work
Discuss the following questions with a classmate.
1. Who has worked on the office safety plan?

....................................................................................................................................
2. Who’ll work on the plan to report hazards and incidents?
...................................................................................................................................
3. What is an area of the risk assessment process in which the managers
haven’t progressed much?
.....................................................................................................................................
Video: Risk assessment made easy

https://www.youtube.com/watch?v=fY6KGN72d7Q
Video: Hazard, Risk & Safety - Understanding Risk Assessment, Management and Perception
https://www.youtube.com/watch?v=PZmNZi8bon8
33
4
Match these terms related to training and personnel development to their meanings.
Check answers with a classmate.
1. Risk ( ) Consequence or damage that is so serious that is impossible to undo.
2. Hazard ( ) Aimed to protect someone/something from a hazardous situation.
3. Exposure ( ) Procedure to prevent something dangerous from happening.

4. Safety
( ) Likelihood of harm in specific circumstances.
Measure
5. Irreversible
( ) Unprotected from something dangerous or unpleasant.
damage
6. Precautionary ( ) Potential to be dangerous and to cause harm.
5 Your Turn
Brainstorm examples of workplace hazards related to each of the categories in the chart.
Office hazards Electricity & fire hazards
Hazards and Risks
Hazardous substances Slips, trips and falls risks
Share
6 Present the results of your hazard and risk identification process to another group.
Self-assessment
Now, I can describe risks and hazards at my workplace....
34
1
provide safety measures to control risks at the Are manufacturing plants dangerous places
production plant. to work? Would a safety program prevent accidents?
What type of rules do you think a safety plan has?
2 Read the following conversation between employees at a manufacturing plant. They are talking
about the new company’s safety measure plan.
Joel: Gee, have my safety goggles been stolen?

I don’t see them anywhere!
Diego: Your goggles have been taken away. There
are new safety measures in the plant.
Joel: You’ve got to be kidding. What are those
measures about?
Diego: You are required to wear ear protection,
gloves, reflective vest, protection belt, helmet,
jacket, rubber boots, ear plugs, store tools in
proper location...
Joel: So my goggles and the other tools I left
around here have been taken away?
Diego: Yes. The new safety plan has been designed
to prohibit scattered tools outside the tool
room.
3 Pair work
Discuss the following questions with a classmate.
1. What items is Joel looking for?

....................................................................................................................................
2. What is the new safety measure about?
...................................................................................................................................
3. In your opinion, why should tools not be scattered in the production
plant?
....................................................................................................................................
A collection of resources about workplace hazards, risk assessment and safety measures.
http://www.healthyworkinglives.com/advice/workplace-hazards
Introduction to Basic Health and Safety
https://www.youtube.com/watch?v=v2FNbuPR01Y
35
How to use the passive voice with present perfect tense
4
Look at the examples in the box. Then complete the exercises below.
The passive voice is used when the emphasis of the sentence is on the action and not on the subject.
1. a. Your goggles have been taken away. In contrast to 1.b. They have taken your goggles away.
In sentence 1.a. the person who took away the goggles is not important .The fact that they were taken
away is instead emphasized.
Passive voice statements : Object + Have/Has been + Verb (past participle form)
2.a. Have my safety goggles been stolen? In contrast to 2.b. Have they stolen my safety goggles?
This question focuses on the safety goggles, not in the person who stole them.
Passive voice questions: Have/Has + object + been + Verb (past participle form)
5 Complete the following sentences and questions in the passive voice.

Choose the appropriate verbs. Compare answers with a partner.
issue innovate make train create give
1. Three new safety measures ...................................................................................
2. We ................................................................................... new ear plugs.
3. The new safety goggles are nice; they................................................................
4. The new steel-toe boots..................................................................................of
genuine leather.
5. ....................................... the new safety officer ....................................?
6. ...................................... we ...................................... the new helmets?
Quiz 1 : Passive voice in the present perfect tense

http://www.educationquizzes.com/in/high/english/grammar-59-present-perfect-passive/
Quiz 2 : Passive voice in the present perfect tense
https://www.englishgrammar.org/passive-voice-exercise-present-perfect-tense/
36
6 Read the following paragraph and underline the passive voice sentences.
Check your answers with a classmates’.
Many tools have been left disorganized all over

some working areas. It seems like the safety
manager has not been informed about the new
safety measures. I wonder if he has been interested
in doing his job lately!
Hopefully the new employees have been taught to
follow the rules by the book.
Your Turn
7
• Group work
• Choose one of the most critical hazards identified in the previous lesson.
• Brainstorm ideas on how to prevent accidents related to that particular hazard.
• Design a poster featuring three safety measures .
ATTENTION!
NEW SAFETY MEASURES
To prevent falls, slips and trips

remember to:
1. Store all tools in proper location
when not used.
2. Keep all tools clean and in good
working conditions.
3. Wear all safety gear while you are
in this area.
8 Share
Share your poster with the class.
Self-assessment
Now, I can provide safety measures to control risks at the production plant ...
37
1
Would the lack of safety measures put the
discuss the effects of risks and hazards on the
operations of a business in danger?
business operation.
What could be some effects of ?
Gladis and Miguel have just finished working on a risk assessment analysis and the creation of a
2
safety measure manual. Now, they’re talking about a competitor at the eye of the storm.
Gladis: I’m glad we’re over with the risk assessment

process and the safety measures manual.
Miguel: I couldn’t agree more. Recently, I watched
some news about one of our competitors.
They were sued because of an employee
died when manipulating heave machinery.
Gladis: Oh, my! That’s such bad news, and very
bad publicity for the company.
Miguel: Yeah. Let alone bad publicity, a chain of
negative effect might be on their way:
loss of customers, loss of trust in the
organization, and eventually financial loss.
Gladis: Totally! I’m so relieved we’re done with the
safety measures manual. Now, we want to
plan its implementation to reduce accidents
as much as possible.
Match the words and phrases that describe effects caused by hazards and risks to their definitions.
1. Contamination ( ) Machines often break down.
2. Casualties ( ) The company loses money.
3. Property damage ( ) Customers switch to another provider/business.
4. Loss of customers ( ) Employee dies in an accident operating a machine.
5. Financial loss ( ) The production stops.
6. Business Waste residues that are handled improperly scatter to

( )
interruption other areas and cause the areas to be closed down.
Identifying And Managing Business Risks

http://www.investopedia.com/articles/financial-theory/09/risk-management-business.asp#ix-
zz4sxp0urRW
How to prevent the following risks and hazards
http://www.plantengineering.com/single-article/six-serious-safety-hazards-to-avoid-in-manu-
facturing-jobs/e90b51dc09ec1c98b30e1b838febce37.html
38
4
Rank the impacts of risks and hazards at the workplace from the least serious (6) to the most serious
(1). Discuss your rank with a partner.
Financial loss
Loss of trust in the organization
Loss of customers
Business interruption
Property damage
Casualties
5 Your Turn
• Group work
• Go online
• Browse for a national or international case
of business organization affected by risks or
hazards that were not controlled effectively.
• Find out the hazard or risk that cause the
business to get in an uncontrollable situation.
• List the business consequences caused by the
hazard/ risk that went beyond control.
• Prepare a slide presentation to share your
results.
6 Share
Share your slide presentation with the class.
Self-assessment
Now, I can discuss the effects of risks and hazards on the business operation ...
39
1
Is there an emergency plan at your
to identify key information in a passage about a fire
workplace? Have you been informed about what to
scape plan.
do in the case of fire or an earthquake?
2 Read the following excerpt about a fire escape plan
Practice Escaping from Every Room in the Building: Practice escape plans every month: The best plans
have two ways to get out of each room. If the primary way is blocked by fire or smoke, you will need a
second way out, like a window onto an adjacent roof. Also, practice feeling your way out of the building in
the dark or with your eyes closed.
Immediately Leave The Place: When a fire occurs, do not waste any time saving goods. Take the safest
exit route, but if you must escape through smoke, remember to crawl low, under the smoke and keep your
mouth covered. The smoke contains toxic gases which can disorient you or, at worst, overcome you.
Never Open Doors That Are Hot To The Touch: When you come to a closed door, use the back of your
hand to feel the top of the door, the doorknob, and the crack between the door and door frame to make
sure that fire is not on the other side. If it feels hot, use your secondary escape route.
Designate a Meeting Place Outside and Take Attendance: Designate a meeting location away from the
building, for example, meet under a specific tree or at the end of the driveway or front sidewalk to make
sure everyone has gotten out safely and no one will be hurt looking for someone who is already safe.
Once Out, Stay Out: Remember to escape first; then, notify the fire department. Never go back into a
burning building for any reason. If someone is missing, tell the firefighters. They are equipped to perform
rescues safely.
Finally, having working smoke alarms installed on every level of the building dramatically increases your
chances of survival. Smoke alarm batteries need to be tested every month and changed with new ones at
least once a year.
Adapted from plantcitygov.com
Underline the best recommendation in each group about what to do in the event of a fire.
3 Two of them are not right.
1. When fire occurs: get all the things of value / leave the place / try to put out the fire
2. When you come to a closed door: grab the handle and open it / Look for another door/ Carefully feel
the door knob and the cracks of the door for hotness.
3. Designate a meeting place: as near the building as possible / away from the building / at home
4. Before trying to escape: escape first without hesitation / notify the fire department first /call your family
and tell them not to worry
5. Fire alarms: test them every year / install them on the top and ground levels /change them every five
years
40
40

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Student’s Manual

Map of the book 6

UNIT 1 Product Development 9

UNIT 2 Product Testing 17

UNIT 3 The Production Line 25

UNIT 4 Assessing Risk 33

UNIT COMPETENCIES VOCABULARY

GRAMMAR LISTENING READING WRITING

Verb agreement with Videos: Article: a ten-line paragraph

Passive voice in the Videos: Article: Design a poster to

Rodrigo: Hi Edgar! I wonder if you could give me some

1. Do you think Rodrigo could develop the new course successfully

Product development cycle

__ Idea screening __ Launch __ Commercialization __ Idea generation

Continuing Continuing Continuing

Pasta Foods - New Product Development

1. Business Analysis ( ) You have to ask for the customer’s opinion

In this stage, research has to be conducted in order to be sure that

c Independently c With occasional help c Only with help

Alejandro: Dad, I’ve decided to launch the new Papa’s-

1. What are Alejandro and his father talking about?

Developing A New Food Product: The Art + Technique Of Food Science

3. We .......................... ........................... to expand on our product. (have/decide)

knowledge about the target audience. (have not/succeed)

5. .......................... you ever........................... any highly recognized product lines. (have/buy)

Now, I can sketch the concept of a product line...

c Independently c With occasional help c Only with help

Mr. Rivas: Well, let’s get started. After conducting a

Strengths Weaknesses Opportunities Threats

1. ...................................................... provide an analysis of the company’s advantages over its competitors.

2. ...................................................... consider areas in which the companies are at a competitive disadvantage.

3. ...................................................... are a list of unexploited markets or business developments.

technological, environmental and regulatory factors.

To reduce an adverb clause to a phrase, do the following:

Starbucks SWOT Analysis

c Independently c With occasional help c Only with help

Mr. Good morning. I’m thrilled to announce we have

1. What product testing strategy is mentioned in the conversation?

Dyson’s Rigorous Product Testing Process Revealed

1. Some of the participants in the testing group have/has not

Subject-verb agreement quiz

c Independently c With occasional help c Only with help

I will be able to... Let’s star t

Alejandro: We are ready to test our new product, what

Alejandro: Great! As for the method, I was thinking

1. What type of test do they decide to apply?

The UserTesting Podcast, Episode 1: Destination Testing

I will be able to... Let’s star t

Moises: Have you made any progress with the

1. How many focus groups will participate in the test?

Product development and testing

In the sentence: In the sentence:

Product Testing Institute - Toddlers

Continuing Continuing Continuing

c Independently c With occasional help c Only with help

3 Your Turn Sample questions

• Group work. Use a rating scale to measure the participants’

Now, I can design a basic questionnaire to test a new product ...

c Independently c With occasional help c Only with help

Diana: The X-elerator has green light to be produced.

1. What are two reasons Diana and Tom mentioned to build a

Obtain more details to describe the product

Idea screening Launch Commercialization Idea generation

___ pedals _ frame ___ handle bars

___ shipping _ saddle ___ wheels