A.

Product or Service Idea - Brief Description

The concept behind this product/service is to better facilitate "last mile" food delivery in highly

crowded metropolitan areas. The mission is to solve widespread problems, such as late

deliveries, wrong orders, and dwindling food quality, to better match city people's changing

tastes. This idea was created to benefit both the customers and the businesses in the food delivery

sector.

B. Customer Profile

This concept aims to enhance the final mile of the meal delivery business, and its target market

consists of young professionals as well as newlyweds who are pressed for time.

Here are eight characteristics of potential customers:

Urban Residents: They are concentrated in large cities.

Busy Lifestyles: They are always on the go and seldom have time to stop and make a meal.

Tech-Savvy: They are used to utilizing modern gadgets and often turn to the internet for help.

High Expectations: They rely on precise and prompt meal delivery.

Quality-Conscious: The freshness and taste of the provided meals are top priorities.

Convenience Seekers: When it comes to meal delivery services, they prioritize simplicity,

quickness, and convenience.

Young Professionals: Most are just starting out in the workforce.

Newlyweds: Some of them are active couples who just tied the knot.

C. Determining Total Addressable Market Size

Several pieces of information will be used to calculate the potential size of the market for this

strategy to enhance the quality of the last-mile food delivery service:

Surveys and Interviews: We will conduct interviews and surveys to further understand the

eating habits, preferences, and openness to using enhanced food delivery services of our target

demographic—young professionals and newlyweds in urban areas.

Market Analysis: To learn about the existing climate, future prospects, and consumer habits of

food delivery services in metropolitan areas, we will examine historical market data, such as

market reports and trade publications.

Competitor Analysis: Identifying market gaps and opportunities for development may be done

by analyzing the processes and successes/failures of current meal delivery services in urban

regions.

Viability of the Market Size

The potential market size for this idea's product or service seems good.

Here's why:

Growing Demand: Due to rising urbanization and the popularity of online food platforms, the

need for last-mile meal delivery services is growing in major metropolitan regions.

Consumer Pain Points: Customers' discontent with frequent problems like late delivery and

wrong orders indicates a need for significant improvements.

Target Market Alignment: Time-pressed urban professionals, as well as newlyweds, are a

sizeable, tech-savvy group that places a premium on comfort and ease of use.

Competitive Advantage: Fixing ineffective processes and improving the quality of service

offered to customers may provide businesses an advantage in a highly competitive market.

Collaborative Approach: Experts in the fields of supply chain management and logistics were

consulted in order to develop this approach.

Conclusion

Growth and differentiation potential exist in the highly competitive food delivery business, and

the overall addressable market for enhancing last-mile services in urban areas is realistic.