CREATIVITY AND DESIGN COLLECTION

The essence of fashion DEVELOPMENT FOR THE

El desarrollo de una colección comienza con la
chispa de la creatividad. Los diseñadores buscan
FASHION INDUSTRY
inspiración en diversos lugares, como la naturaleza,
el arte, la cultura y las tendencias sociales. Es en
esta etapa donde se definitivamente los temas y
conceptos que darán vida a la colección.
El proceso de diseño implica la selección de telas,
colores, formas y detalles que reflejan la visión del
diseñador. Cada prenda debe ser cuidadosamente
concebida para transmitir un mensaje coherente y
atractivo a través de su estilo y diseño único.

BRAND IDENTITY
A distinctive seal

Each collection should be consistent with the

brand's vision and values, which helps
strengthen customer loyalty. A well-defined
THE ART OF CREATING
brand identity facilitates an emotional Collection development in fashion
connection with consumers and can influence
purchasing decisions, creating a loyal and
recurring customer base. Collection development is one of the most
exciting and creative stages in the fashion
industry. In this triptych, we will explore the
importance of this process and how it Dina Luz Polo
influences brand identity, customer
satisfaction and success in an ever-changing
Inglés
marketplace.

Design Technology Center and

Regional Business Productivity
Cundinamarca
 A SATISFIED
CUSTOMER, A
GUARANTEED
SUCCESS
The key to success in the fashion industry is
customer satisfaction. The development of well-
planned and attractive collections can generate a
positive shopping experience for consumers.
When collections meet the customer's needs and
desires, it encourages loyalty and recommendation
to other potential buyers. Listening to and
understanding the customer is essential to creating
collections that connect with their lifestyle, values
and aspirations.

ADAPTATION TO
THE HEART OF TRENDS
FASHION Being at the forefront

Collection development is the lifeblood of the Fashion is an ever-changing industry, driven by

fashion industry, a process that combines emerging trends and changing consumer variations.
creativity, brand identity, trend adaptation and Collection development allows brands to stay
customer satisfaction. It is through this work that current and relevant in a dynamic marketplace.
brands manage to captivate and excite their The ability to adapt to current trends without losing
audience, establish themselves in the market and the essence of the brand is crucial to remain
generate a lasting impact on the industry. competitive. Designers must be attentive to
runways, social media, celebrities and other sources
of inspiration to incorporate contemporary elements
https://www.youtube.com/watch? into their collections and capture the public's
v=iaPiz_hfPsk&ab_channel=EcosistemadeRecursosEducativosDigitale attention.
sSENA

https://www.ipp.edu.pe/blog/industria-de-la-moda-2/

https://www.colombia.co/medio-ambiente/innovacion/un-pais-
donde-la-moda-evoluciona/