17/07/13

!nvent!on ->
!nventor

!novat!on -
entrepreneur

Process Innovat!on

comb!nat!on of sk!lls , fac!l!t!es technolog!es

,
used to produce support and del!ver a product or serv!ce .

Model Innovat!on

Capab!l!t!es ,
or processes are opt!m!sed to make a
company successful and prof!table w!ll become the

target of transformat!on .

of Innovat!ons
Types
* Incremental -> not a
game chenger , cont!nuous !mprovements on ex!st!ng products

tax!
* D!srupt!ve & to uber , d!strupts the
ex!st!ng market

Susta!n!ng
* -> chenge for susta!nab!l!ty
* Rad!cal - technolog!cal breakthroughs

process Innovat!on

* Idea
generat!on
* Evaluate the feas!b!l!ty

& Exper!mentat!on

* commerc!all!sat!on

* Implementat!on

18/07/23
What !s an entrepreneur accountable for >

Our
regulators
Env!ronmental partners

commun!ty groups
Local author!t!es

Contractors and suppl!ers

customers

Employees
!nvesters

MPS

Med!a

of Object!ves
H!erarchy -
br!ng!ng the best yser exper!ence

-> m!ss!on/v!s!on to make the best product and leav!ng the world better than we found !t
>
&
-> corporate/strateg!c
-> funct!onal

-> team

-> !nd!v!dual

/
 S-spec!f!c -

object!ves are a!med

M -
Measurable -
value to the object!ve

A
-Agreed-by everyone !n concern

& Real!st!c -
!t should be ach!eved by the ava!lable resources

T-T!me spec!f!c- t!me l!m!t for the

object!ve

Types
of
Object!ves
· Corporate (bus!ness a whole)
·
Strateg!c (long term
goals)
· Tact!c

Underground M!ss!on Statement

A!m to resolve all the !ssues !n one

go

Market Research

!dent!fy!ng customer needs

pr!ce qual!ty , ,
cho!ce, conven!ence

Ident!fy!ng gaps !n the market

potent!al demand for a product

It lucrat!ve !f bus!ness can themselves !n th!s
can be a
f!rmly place as the market leader
gap .

Reduc!ng R!sks

r!sk assoc!ated w!th !nto fac!ng

r!sk of
los!ng customers , Monetary !nvest!ng money products , publ!c backlash

dec!s!ons
Mak!ng better bus!ness

Launch!ng a new product , mak!ng a

change to an
ex!st!ng product, !nvest!ng !n a new store locat!on
* D!mens!ons of the market

s!ze, structure, trends

growth ,

* compet!tor strateg!es
market, shave, pos!t!on!ng

* Needs ,
wants and expectat!ons
how these are chang!ng

* Market
segments
ex!st!ng and potent!al for
opportun!t!es new
segments

Market Research
Types of

research
·

Pr!mary
sobservat!on Stelephone !nterv!ews exper!ments face-to-face surveys efocus
-
Surveys -> -
groups

·
Secondary Research

-> !nternet -publ!shed reports ->

magaz!nes and newspapers &
government
webs!tes

Quant!tat!ve Data
" "
"How "How ? "When ?
"

many ? ,
often
,

methods of
survey
*

Qual!t!ve Data
"
"

-Why ?
"
"Would ? "How ?
, ,

Observe behave the they do

* A!ms to
why customers way

Emerg!ng Trends

People
↳ employees , customer

Technology
·

secur!ty

Bus!ness Env!ronment
SWOT
1) Internal Factors

na
2) External Factors

* pol!t!cal Factors
government ,
rules ,
l!cense
, regulat!on
* Econom!c !nflat!on , tax ,
less prof!t ,
market
,
compet!tors, customers

IsY
* soc!al. "

*
Technolog!cal market!ng onl!ne

*
Legal Law

* Env!ronmental l
 19/07/23
v!s!on for bus!ness
goal
->
your
M!ss!on bus!ness' a!ms
-
your

Sole Trader

Self-employed ,
doesn't have a legal !dent!ty separate to !ts owners ,
when the owner d!es so

does the bus!ness

D!sadvantages
100 % for debts
·
l!able
·

Equ!ty !s l!m!ted to the owners own resources

· No d!ff between personal and bus!ness !ncome

partnersh!p
An
agreement where bus!ness partners agree to cooperate to advance the!r mutual !ntrests .

Advantages
·
move cap!tal
·

shar!ng the total prof!t

· s!m!lar flexab!l!ty
·
!nexpens!ve to establ!sh a bus!ness partnersh!p

D!sadvantages
·
180 % respons!ble for debts and losses

sell!ng !t requ!res f!nd!ng a new

problem
Ends when partner dec!des to end !t
any
.
·

Unl!m!ted L!ab!l!ty
·
A character!st!c of un!ncorporated
you only lose what
buy the l!m!ted
-> you ,
lost !s

L!m!ted
Pr!vate
Company
d!st!nct ent!t!es
legally w!th the!r own assets,
prof!ts
· The personal f!nances of any shareholders are protected by l!m!ted l!ab!l!ty .

· shares !n pr!vate compan!es cannot be offered to the

general publ!c

Advantages
If the company fa!ls , the !nvestors !n a l!m!ted company are protected by the rules of

l!m!ted
l!ab!l!ty
owned one or more shareholders ofthen
·

They are
by , these sharenolders are support!ve
fam!ly members

publ!c L!m!ted Company

!n can sold
· shares a publ!c be freely or traded to the
general publ!c

Advantages
· Better accses to cap!tal
· Shareholders can
buy and sell the!r shares (l!qu!d!ty)
 Sources of F!nance
Short term : must be pa!d back w!th!n a
year
Long term : must be
pa!d over
years

!nternal sources of f!nence :

funds found !ns!de the bus!ness &X :
prof!ts

External" : outs!de bus!ness ex! from cred!tors or banks

↳
g!v!ng suppl!es

Short Term Sources

* Overdraft fac!l!ty -
a bank allows a f!rm to take but more many than !t has !n !ts account

Trade cred!ts suppl!ers del!ver

* - where
goods now and are
w!ll!ng to wa!t days for the payment

f!rms sell!ng the!r

r!ght
* factor!ng -
!nvo!ces to banks, they do th!s for cash
away rather than

wa!t!ng

Owner's Cap!tal
Long term Sources
Used when e!ther bus!ness has
-> a no
longer c

for the product want to ra!se

use or
they money
qu!ckly .

-> The owner !nvests the!r own

money
-> Long term

Venture Cap!tal
An !nd!v!dual that !nto bus!ness
group
!s w!ll!ng grow!ng !n
or a new or
a to !nvest money exchange
for anagreed share of the prof!t

Bank LOan

· A bus!ness appl!es to lend a set amount of money from a bank

·
Long term

· Loan
agreement
· No ad!t!onal fees

.Assets at r!sk

Crowd Fund!ng
w!thout rece!v!ng
people contr!bute
money shares v!a an onl!ne platform .

· Bus!ness owner reta!ns full control .

term
·

Long
 20/07/23

What !s a bus!ness plan ?

* Reason for the bus!ness

w!ll ach!eve
* How !t
goals
Info ,
*
background about the !dea

bus!ness and
*
H!story of the how !t evolved over t!me

-> Furders ,
stakeholders

1) Execut!ve summary

2) Company Overv!ew

3) V!s!on M!ss!on Value

, ,
E
!mpact
to the why your
would bus!ness ex!sts

4) Overv!ew Your Compet!t!ve Landscape

·
Ideal customer prof!le -

target aud!ence

6) product and Serv!ces

copyr!ghts
·

b) Market!ng Plan

7) and
Log!st!cs Operat!ons

Bus!ness Plan Ownersh!t an essential written document that provides a description and overview of your company's future

·
Purpose and structure

of
·
Type ownersh!p

·
Organ!sat!onal structure

· Locat!on of a bus!ness

·
your team

·
Market!ng
· F!nanc!al
·
Operat!on
 Bus!ness R!sks

·
Poss!b!l!ty of a commerc!al bus!ness mak!ng !nadaquate prof!ts due to uncerta!n!t!es .
A poss!b!l!ty of an adverse

occurance .

Ex
:

!n preferences
charges taste
, charg!ng ,
str!kes

Ideat!on
Creat!ve process of
generat!ng development and commun!cat!ng new !deas
,

Copyr!ghts
·
!mportant protect!on
Lasts for 70
·

years
·
Protect!ng creat!ve work of all k!nds

21/07/23
MARKETING STRATEGIES
-> Product

-> pr!ce

-> Promot!on

-> Place

> People
-> Process

-> performance

-> Phys!cal ev!dence

Product L!fe Cycle

· Descr!bes the stages a product goes through
from when !t was f!rst thought of unt!l !t f!nally !s removed

from the market .

from
·
Helps !nform bus!ness-mak!ng pr!c!ng and promot!on to expans!on or
cost-cutt!ng .

· Introduct!on

~
· Growth
matur!ty
·
Matur!ty decl!ne
growth
· Decl!ne
!ntro

Brand!ng
A name wh!ch
·

g!ves !dent!ty to the product

·
A process of commun!cat!ng a
un!que sell!ng propos!t!on , or d!fferent!al ,
that sets a product or serv!ce apart
·
from the compet!t!on .

Use of logos tagl!nes

,
,
or mascots .
 Pr!ce

value that !s put to a

product or serv!ce .

promot!on
· Ent!re set of act!v!t!es wh!ch commun!cate the product brand, or serv!ce to the user .

· The !dea !s to make people aware of

your product .

Attract them and !nduce buy

them to
your product
·

place
·
D!st!but!on"

A d!sturbut!on chennel !s the act!v!t!es and processes requ!red a product from the to the
·
to more producer consumer .

Intermed!ar!es are th!rd party compan!es that act as wholesalers , transporters , reta!lers and prov!de warehouse fac!l!t!es .

a marketing arrangement by which an online retailer pays commission to an external

Aff!l!ate M .
website for traffic or sales generated from its referrals.

Social media marketing is the use of social media platforms to connect with your
audience to build your brand, increase sales, and drive website traffic.
Soc!al med!a
a type of marketing that involves the creation and sharing of online material (such as
videos, blogs, and social media posts) that does not explicitly promote a brand but is
Content intended to stimulate interest in its products or services.

D!g!tal Market!ng
1) content market!n

2) Search Eng!ne Organ!zat!on /google rank!ng)

3) cl!ck
Pay-per
4) Soc!al med!a market!ng
5) Ema!l market!ng
b) Aff!l!ate market!ng
 24/07/23

Strateg!c Managment

-> compet!t!ve
-> pos!t!on!ng
-> defend!ng

Compet!t!ve factor !ts

:
any that
m!ght g!ve an
organ!zat!on
an
edge over
compet!tor

· cost leadersh!p /

a!ms cost prov!der w!th!n the

!ndustry
company to be lowest

· d!fferentat!on
serv!ces e!ther attr!bute !n the m!nds
company products or have an or
range
of attr!butes that make !t un!que of
buyers

·
add!ng value

compan!es seek
ways
of
add!ng value to the!r products to
ga!n compet!t!ve advantages

Market Dom!nance
f!rst
be!ng

3
->
a mover

-> strong leadersh!p

->
cost
advantages often through econom!es of sale Chracter!st!cs
-> effect!ve product promot!on to st!mulate demand

->
strateg!c use of patents and tech

dom!nance through s!ze

->
general
barr!ers to
->
entry

new product
-
Organ!c Gr wth * Acqu!sat!on
-> new market
->
!nternelly
->
offer!ng a new
product
->
expand!ng product range
of bus!nesses and locat!ons
> number

Franch!s!ng
-> very expens!ve
need
->
you to
pay often !nternal

-> not l!kely to fa!l

franch!sor l!cence /franch!se) another

->
grantsa to bus!ness

franch!see)

Jo!nt Venture

ent!ty created part!es, !nvolv!ng shared and

> a separate bus!ness
by two or more
ownersh!p , returns shares

Take Over

-> one bus!ness acqur!ng control of another bus!ness

 Why do
people
want to hear a
company's "break-even" ?
Put simply, break-even analysis helps you to determine at what point your
business – or a new product or service – will become profitable, while investors
also use it to determine the point at which they'll recoup their investment and start
making money.

CASF - a
dynam!c and unpred!ctable part of l!fe
/part!cularly start ups , new
bus!ness')
bus!ness fa!ls
ma!n reason
why
->
they are the

-LOW

!nvolves red!ct!ng the future flow of cash !n to and of a bus!ness' bank accounts
>
P out

12 month per!od

& Revenue Cost

Prof!t/Loss
=

Breakeven : Revenue = cost

25/87/23

Process
Budget!ng
Def!ne Goals and

Gather Data

Adjust Budget , Expectat!ons ,

Or Goals

Form Expectat!ons Reconc!le Goals and Data

:

Mon!tor Outcomes Create Budget

-Analyze var!ances

Budgets
!s an est!mat!on
A
budget :

of revenue and spec!f!ed future per!od of t!me and !s compl!ed and re-evaluated
expenses over a
usually
on a per!od!c bas!s .

At compan!es and a
budget !s an !nternal tool used and !s not requ!red
organ!zat!ons ,
by managment often

for
report!ng by external part!es .
 Reasons for Var!ance

!nd!rect
change !n pr!ce of mater!al and labour .

·
Non-ava!lab!l!ty of spec!f!ed serv!ces .

Methods of Investment Appeal

NPV , ARB Mach!ne A demo

, Payback

Susta!nab!l!ty
Econom!c :

for
·
Fa!r
pay pol!cy suppl!ers
t!me
·
Payment of
suppl!ers on

Eff!c!ent of
use resources by better
organ!zat!ons

Advantages
to do
· Increased sales people l!ke bus!ness w!th "green" compan!es

· Customer pos!t!ve PR-Brand !mage

· cost sav!ngs
· Lower f!nes

27/87/23
Global!sat!on

Every country and

every people become !ncres!ngly s!m!lar !n a world market for
goods and serv!ces produced

bus!nesses based !n world

by anywhere the .

Impacts
D

!nt
·

·
outsourc!ng
compan!es operat!ng !n more than one
country & s
-
e
·

greater dependance on the

global economy I S
Global Strategy
from
A plan to help a
company grow an !nternat!onal bus!ness

& ecru!tment

* It !nvolves everyth!ng from the !dent!f!cat!on of a staff!ng need to f!ll!ng !t .

* process search!ng and and encourag!ng for

of for prospect!ve employees st!mulat!ng them to
apply jobs !n an

organ!sat!on .

!s 3

& -
s! ↳
1 58
&

C
↑

⑧
&.
⑧ ! *
Job Interv!ew
1) Graduated from Oxford Bus!ness
, .

2) 22

3) Internsh!p !n Prada

4)
Currently l!ves !n Tha!land
s) She w!ll move to londors .

6) Hard-work!ng , determ!ned, creat!ve

7) She w!ll come to work

phys!cally .

8) She has a
passaport

9) ok w!th travell!ng .