Visual Analysis

The visual shows a coherent unit and precise alignment that guide the audience to

navigate the whole page. The visual is perspicuously separated into two parts, images

on the left and texts on the right. On the left, a polar bear pulling a long face is

standing on a thin ice pillar and fishing resembling a human. Eyes browse down, the

black sea signifies the highly polluted ocean while the dying fishes imply that marine

life is threatened. The images indicate a warning situation for the oceanic organism

and the human-like polar bear even implicates that the scenario is related to human

beings. Intimately on the right, slogans are aligned along the fishing rod. The first

slogan conveys a message that human’s excessive exploitation of natural resources is

severely damaging the ecological environment. Down the rod, the largest and

brightest slogan is the emphasis of the visual that calls for action. Finally, at the

bottom green line, the organization name and link are explicitly stated which

provides a channel for the audience to check out more information.