BBCT3023 INTERNATIONAL MARKETING

FACULTY OF BUSINESS & MANAGEMENT

SEMESTER: MAY 2023 (202305)

ASSIGNMENT 1
Submission date: 13th of July 2023
Total marks: 100
Weightage: 20%
BBCT3023 INTERNATIONAL MARKETING

WARNING

PLAGIARISM is presenting someone else’s work as your own. It included: copying

information directly from Web pages or books without referencing the material;
copying another student’s assignment; stealing another student’s assignment and
submitting it as your own.

All submissions will be verified with Turnitin software, as per required by the
university’s standard of procedure to calculate the percentage (%) of similarities. The
acceptance level of percentage is 20%. Additionally, any usage of AI shall not exceed
5%. Submissions that do not comply to the requirements above will be rejected.

INSTRUCTIONS

1) This is a GROUP assignment. Any individual submission will be

REJECTED.
2) Get into a group of THREE (3) – FOUR (4) people only.
3) Submission must be made and uploaded via LMS portal ONLY.
4) Only ONE person uploads the final submission on behalf of the group.
5) Late submissions without valid justification will be REJECTED.
BBCT3023 INTERNATIONAL MARKETING

FORMAT REQUIREMENT

1. File format: Microsoft Word (DO NOT CONVERT TO PDF FORMAT)

2. Font size: 12
3. Font style: Times New Roman
4. Margin: Justify
5. Line spacing: 1.5
6. Cover Page:
 Student’s name
 Student’s id number
 Course
 The lecturer’s name
7. Page footing:
 Page number at the bottom right
8. Reference: APA Referencing and must be arranged in alphabet order
 Examples of APA format:
(a) Journal
Aldridge, D. (1991). Spirituality, healing and medicine. British Journal of
General Practice, 41, 425-427. Retrieved from
http://www.rcgp.org.uk/publications/bjgp.aspx
(b) Book
Paloutzian, R. F. (1996). Invitation to the psychology of religion (2nd ed.).
Boston, MA; Allyn and Bacon
(c) Informally published Web document
(i) (with author and date)
Degelman, D. (2009). APA style essentials. Retrieved from
http://www.vanguard.edu/faculty/ddegelman/detail.aspx.doc
(ii) (with author but no date)
Nielsen, M. E. (n.d). Notable people in psychology of religion.
Retrieved from http://www/com/psyrelig/psyrelpr.htm
(iii) (no author and date)
Gender and society. (n.d). Retrieved from
http://www.trinity.edu/~mkearl/gender.html
BBCT3023 INTERNATIONAL MARKETING

ASSIGNMENT 1 – 100 MARKS

Identify one global company of your choice.

Based on your choice, the report must address the following:

1. Describe the company’s profile, background, nature of business, etc.

2. Justify why the company is considered a global company.

3. Identify the challenges that the company experienced in its efforts to earn its
global status and how it has overcome those hurdles.

4. Explain the global threat that the business may face in the future.

5. Based on question no. 4, suggest ways for the company to safeguard its
business.

The report must be arranged in the following manner:

1) Cover page
2) Index
3) Executive Summary
4) Content of report
5) Conclusion
6) Appendix
7) Reference
8) Grading Rubric (please include this on the last page of the report)

The report must have a minimum of 30 pages.

*IKEA and STARBUCKS shall be excluded from this report.

Be as creative as you wish with this assignment. Good luck!

BBCT3023 INTERNATIONAL MARKETING

Grading Rubric
Description Total marks Total marks allocated

Introduction:
Groups will be assessed based
on their ability to search for 20
information, combine it and
elaborate in their own
creativity.
Main content:
1. Groups will be assessed
based on their knowledge and
understanding in
international marketing such
as:
 The scope and
challenge of
international
marketing
 The dynamic 60
environment of
international trade
2. Groups will be assessed
based on their knowledge and
understanding in marketing
culture by looking at
microenvironment or
macroenvironment that will
affect the ability of the
business to serve their
customer.
Conclusion: 10
Groups will be assessed based
on their ability to conclude
and use of their critical
thinking by giving their own
opinion on topics discussed in
BBCT3023 INTERNATIONAL MARKETING

the assignment.
Report presentation:
1. The report follows the
format required.
2. The report follows the
arrangement required.
10
3. The report has done its
grammar and spelling check.
4. Overall presentation of the
report - creativity

TOTAL MARKS 100