BUSINESS CREATION /

STARTUP LESSONS

Business Creation Startup Lessons by Mujib Bazhwal

AGENDA
1. Welcome and Recap
2. Impulse I – Startup Roles
3. Pitch I – Team constellation
4. Break-out – Find your team
5. Homework

Business Creation Startup Lessons by Mujib Bazhwal 2

 RECAP

Business Creation Startup Lessons by Mujib Bazhwal 3

What makes a good “Problem”

Popular A lot of people have this problem

Growing Problem should be growing, and your market basically too

Urgent Problem need to have the pain to be solved very very quickly

The more expensive the problem is, the more money you can
Expensive charge to solve it

Mandatory People have this problem and they have to solve it

The problem should be frequent, one that people will encounter over and
Frequent over and over again.

Business Creation Startup Lessons by Mujib Bazhwal 4

How to come up with the right idea?

❖ What drives you, want to make money, or change the world?

❖ What are you building and who do you build it for?

❖ What problem do you solve and how do you do it?

❖ How urgent is the problem and how expensive is it?

❖ How big is the addressable market?

Business Creation Startup Lessons by Mujib Bazhwal 5

IMPULSE I – STARTUP ROLES

Business Creation Startup Lessons by Mujib Bazhwal 6

STARTUP ROLES

There are many different views on this, but we want to focus on:
CEO – The Visionary
CPO – The Organizer
CTO – The Innovator
CMO – The Architect
CFO – The Money Man

Business Creation Startup Lessons by Mujib Bazhwal 7

CEO - THE VISIONARY

General:
• Has the vision to build a next-generation product/service that is
helping consumers in some way

Tasks:
• Team building, helps team to thrive
• Brings in new ideas
• Is „face“ of the company externally

Business Creation Startup Lessons by Mujib Bazhwal 8

CEO - THE VISIONARY

Questions concerning the visionary:

• What would be the world with our product/service?
• How can we impact our customers?
• What other products/services can we offer our customers?

Qualities:
• Great communicator: able to translate compex thoughts into
bite-sized information
• Charismatic leader: motivates and empowers employees
• Imaginative: always thinking about new projects or undertakings
• Risk-taker: not afraid to try new things

Business Creation Startup Lessons by Mujib Bazhwal 9

CPO/COO - THE ORGANIZER

General:
• Translates the vision into reality and manages the project(s)

Tasks:
• Organizing the team by establishing roles and responsibilities,
creating internal processes
• Establishing targets, monitoring deadlines, providing roadmap,
managing finances

Business Creation Startup Lessons by Mujib Bazhwal 10

CPO/ COO - THE ORGANIZER

Questions concerning the Organizer:

• How can we work efficiently together?
• What customer pain points do we have and how can we adress them
properly?
• What problems may arise along the way?

Qualities:
• Organized: able to juggle multiple projectes, manage deadlines etc.
• Process-driven: well-documented execution process
• Efficiency: „getting things done“
• Quality driven: committed to delviering best product / service

Business Creation Startup Lessons by Mujib Bazhwal 11

CTO - THE INNOVATOR

General:
• Builds the vision into product/service

Tasks:
• Responsible for building, constructing products/services
• Leads brainstorming activities around product/services and their
functionalities and features

Business Creation Startup Lessons by Mujib Bazhwal 12

CTO - THE INNOVATOR

Questions concerning the innovator:

• How can we built an easily usable product/service
• What are customer pain points and how can we address them?

Qualities:
• Technical skilled: knows how to develop a product/service
• Problem solver: figures out ways to solve problems
• Willingness to learn: doesn‘t know everything but is able to learn new
concepts quickly
• Passionate: loves the product/service idea and wants to make it work

Business Creation Startup Lessons by Mujib Bazhwal 13

CMO - THE ARCHITECT

General:
• Promotes the vision, products/services to customers and knows what
customer wants, thinks, needs

Tasks:
• Responsible for getting the products/services sold
• Manages „image“ of the company
• Contacts customers if needed

Business Creation Startup Lessons by Mujib Bazhwal 14

CMO - THE ARCHITECT

Questions concerning the Architect:

• What do we want to portrait as a company?
• What customer segments are important to us?
• What marketing/sales channels do we want to use?

Qualities:
• Strategic thinker: focused on bigger picture
• Creative: thinks differently about the product / service
• Analytical: focused on facts and figures
• Curious, open-minded: wants to understand competitive landscape
and consumer insights

Business Creation Startup Lessons by Mujib Bazhwal 15

CFO - THE MONEY MAN

General:
• Responsible for the company's growth, forming new relationships with
companies, and creating financial processes and reporting
requirements that can be used when the company scales.

Tasks:
• Preparing budgets, monitoring expenditures, costs, and P&L
• Reviewing, analyzing, and reporting on the company's financial data
and performance
• Taking control of the financial planning and risks associated with
future goals
• Preparing documents for fundraising
Business Creation Startup Lessons by Mujib Bazhwal 16
CFO - THE MONEY MAN

Questions concerning the Architect:

• How can we optimize our capital structure?
• How do we set targets for our performance?
• What kind of controlling and reporting structure do we have?

Qualities:
• In charge of everything from legal, HR to fundraising
• Strategic thinking: A creative and visionary CFO is instrumental in
helping the organization find a path toward long-term goals
• Tech abilities: The CFO must have a strong understanding of
technology, as technology influences almost every single decision in
a modern business
Business Creation Startup Lessons by Mujib Bazhwal 17
GROUP WORK I – TEAM CONSTELLATION

Business Creation Startup Lessons by Mujib Bazhwal 18

WHAT MAKES A GOOD TEAM

In an ideal team,

1. the team members can compensate for the weaknesses of each

other

2. the relationship is based on trust, shared values and common

goals

3. everyone knows his tasks and acts for the good of the company

Business Creation Startup Lessons by Mujib Bazhwal 19

TEAM CONSTELLATION

For the Presenter For the Audience

Prepare a 3 min short presentation on your Ask yourself the following questions:
idea,
1. Why would you chose this
• Value - which value you propose for group?
customers with your idea?
2. What expertise can you bring
• Problem - Why is it needed in your
eyes?
in?

• Team - What are you good at and what 3. What role do you see yourself
capabilities do you need in your team? in?

Business Creation Startup Lessons by Mujib Bazhwal 20

BREAK-OUT SESSION – FIND YOUR TEAM
(20 MIN)

Business Creation Startup Lessons by Mujib Bazhwal 21

 THANK YOU FOR YOUR
ATTENTION

The project "Zukunft.Gründen" is funded by the German Federal Ministry of Economics and
Energy and the European Social Fund as part of the program "exist - Existenzgründungen aus der
Wissenschaft".

Business Creation Startup Lessons by Mujib Bazhwal