BIKES FOR

TYKES
Pitch Presentation
 Who we are
Mission: To make bikes enjoyable, easy, safe and
fun for kids and their parents

Vision: To create a world that engages the power of the

bicycle to inspire physical and environmental
health, and increase the fun for parents and kids
 Problem
Persona:
Athina is a mom with 2 kids. Jake is 12 years old and his sister Anna is 6 years old. Her kids use
the bikes for going to school and for after-school activities.
Athina is a busy full time employee who doesn't have time to visit the bikes shop frequently.
Problem Statement:
Athina often has to adjust, fix, maintain and sometimes even search for her children's bikes.
Since she is busy, she would like to save time on these functions. As a mother, she would like her
kids to enjoy their independence in safety by knowing their location in the most efficient
manner.
 Solution
Busy parents of young cyclists have their hands full already -
Bikes for Tykes makes biking for the family easy, fun, and safe.

order replacement parts and kid-friendly accessories,

maintain, repair, and get reminders,
adjust bikes as your little ones grow, and
keep track of the bike (and your child)
All in one place!
 Product Deep Dive
Order
Choose from a menu of bike
accessories and spare parts
Config How tos
Input your kids physical measurements Live chat
to get customized feedback on bike Videos on: trends,
adjustments and parts frequent adjustments, repairs
road safety and training tips

Alerts Notices account

Planned route over accident prone area Live chat Input your kids physical measurements
Unusual activity Videos on: trends, to get customized feedback on bike
Location beyond safe radius frequent adjustments, repairs adjustments and parts
Adverse weather road safety and training tips
 Product Deep Dive
Account
Name Kiddo Junior Champ

Age 8 14 11

Bike HERO ATLAS HERO

Measurements inseam; thigh; spine; arms inseam; thigh; spine; arms inseam; thigh; spine; arms

Regular route + location School Football Music lesson

Recurring orders breakpads every 6 months breakpads every 6 months

Product Deep Dive

Order
Find the best bike for your child
Choose from a menu of bike
accessories and spare parts
 Product Deep Dive
config
Input your kids' physical
measurements to get
customized feedback on bike
adjustments and parts
 Product Deep Dive
how tos
Live chat
Videos on: trends,
frequent adjustments, repairs
road safety and training tips

Product Deep Dive

notices
Kiddo's measurements have not Reminders for birthdays
been updated in X months and back-to-school

Champ's breakpads are due for Recommendations

replacement soon

 Product Deep Dive

alerts
Planned route over accident
prone area
Unusual activity
Location beyond safe radius
Adverse weather

 Business Model
According to population of kids in EU & Germany 2021: Next estimation according to:

Partnerships
TAM 119 Million under 14 in EU

SAM 10.6 Million under 14 in Germany Sales

SOM 300,000 under 14 that use bikes

Users (App)
 Business Model
Partners Lock N Trace Customer Relationship Customers
Warehousing
Logistics Monthly subscription
Bike manufacturers Busy parents of young children
Webshop
Key activities Value proposition
Channels Ease of buying and maintaining
Web application + Location
bikes+ parts and accessories
tracking Private consumers
Location tracking
Warehousing and Logistics
Personalised recommendations
Cost Drivers Web application maintenance: Revenue Streams
Web app subscription
/ Key resources programmers and servers Selling bikes, parts, & accessories
Cost of bike parts and accessories Advertising for bike manufacturers
 viability INSIGHT

For parents of young children, balancing independence and safety is difficult

Getting a bicycle marks the beginning of independence for many children
There were 10,000 accidents involving children in 2019; 75% of those were judged to be the child's fault
Being able to monitor their movements gives a measure of reassurance to parents
Streamlining the buying and maintenance/ repair eases the burden on busy parents
Ergonomically well-adjusted bikes are important for comfort but also the health of young bikers
Thank You
Documentation
 Team
GHAITH RIA

NAINEEKA KHAWLA
 Interviews

Fema;e She is a full time employee, married and with 2 kids. Her elder kid uses the
35 years old bike for going to school since 3rd grade and the second one is just starting
Married learning it.
Hamburg

The nearby repair shop fixed

the issue in the same time

The elder kid bikes got a flat

It took time finding suitable tire
bike for the little one as it Had to buy another one
wasn’t easy to find the The little kid bike got
right size stolen/lost
 User journey & pain points

Pain
points

Problem statement
Athina often has to adjust, fix, maintain and sometimes even search for her children's bikes. Since she is busy, she would like to save time on
these functions. As a mother, she would like her kids to enjoy their independence in safety by knowing their location in the most efficient
manner.
 Ideas
Bikes forTykes

Online platform with

functions that help in
Commercial company
adjusting, repairing and
locating kids bikes

People who have Online platform that

kids and struggle saves time and offers
with their kids’ many options tailored to
bikes issues the parents requirements

Quick way to adjust the kid’s bike to his size. Easy to locate
the lost bike. Promptly repair the bikes. ALL IN ONE PLACE!