Honolulu symphony orchestra Fun Run - Symphony Guild of Honolulu

Duck Derby. - buck a duck. montana, USA, American Diabetes Association

Guiness Record - aerobics marathon

Assess our strengths

CCA Manpower – only 3

Available resources for mobilization - all 6 charities

Strengths : children, disability & normal - what talents

Need to conduct strategic planning on CCA’s fund-raising operation

Your cause

Your target donors

Strategies, Methods, Manpower, Structure

What fund-raising activities - cost effective, manageable.

,
Understanding your donors ?
Target audience ?

Tailor your cause & products to achieve donor orientation

Strategies, Methods, manpower, structure

Sources / donors

Fund-raising target

Types of fundraising activities - costs, effectiveness,

GIVES - Growth, Involvement, Visibility, Efficiency, Stability

A SWOT Analysis on CCA –

Strengths Weaknesses

“Children” can be a powerful CAUSE CCA – itself has no “Ïdentity” – an “identify crisis” (similar
to Comchest)
Relatively easier to solicit support
Level of commitment from “member charities” – uncertain ?
CCA – a fairly “established” name with some influence – a
good base to build on Limited resources of CCA – manpower, $, for extensive PR
& Fund-raising efforts
Fairly good donor database
Lack of fund-raising expertise
Member org could provide machinery for PR & Fund-raising
if structured & well coordinated A loosely-knit congregation of 6 organizations – hard to
coordinate (esp. without mandate / SOP)
Members could share resources – expertise, manpower,
database

Small no. but committed staff, progressive Board members

Opportunities Threats

NKF event offers “cross-over donors”. Competition / Conflicting donation efforts by member
charities
Untapped resources of member charities
Names of members overshadow CCA
Better coordination with members leading to greater
efficiency and less duplication of efforts - “together we can Some members may not see CCA’s activities as strategic
do more !” priority

Singapore generally lacking in fresh fund-raising ideas – can No strategic marketing function identified in CCA’s
fill the gap and make a mark organisation

CCA as a body lacks “muscle” to pull / pool resources

Negative publicity about governance of Charities affecting

donation

Donation fatique ?

Fundamental questions :

Is CCA still relevant ?

Do members value CCA’s existence and contributions ?

How much support are they willing to render to CCA ?

What resources are available ?

How to propel CCA forward ?

Further Questions :

- Is there a need to “revamp” CCA’s identity, image & modality ?

- If so, HOW ?

- So as to give it a distinctive, pronounced and sustainable identity for long term operation

- In fulfillment of the Principles of fund-raising :

“GIVES” - Growth, Involvement, Visibility, Efficiency, Stability

- Need to conduct strategic planning on CCA’s fund-raising operation

Your cause

Your target donors

Strategies, Methods, Manpower, Structure

What fund-raising activities - cost effective, manageable.

# The traditional fund-raising activities still have a place ? - X’mas Fair, Donation Draw etc

# Not tapping the power and attractions of the charities

# Use “Children” as a key crowd-drawer

* Activities could be “traditional” but yet done tastefully and well

* Cost- effectiveness - one Big-bang, and once-&-for-all type ! eg. A TV Charity Show / Concert

* Need to inject : Creative and non-traditional

Examples :

Honolulu symphony orchestra Fun Run - Symphony Guild of Honolulu

Duck Derby. - buck a duck. montana, USA, American Diabetes Association

Breaking of Guiness Record - aerobics marathon etc

Need to change modality of CCA :

Gulvanise resources -