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The world is experiencing a “Korean Wave”, a global pop culture boom. In February 2020, Bong Joon-ho’s “Parasite”
became the first non-English language film to win a best picture Oscar. Months later, K-pop sensation BTS released its
highly anticipated new album that quickly topped the Billboard charts. This is not a new trend. The world has been gobbling
up Korean pop culture for years — and not just music or movies. Korean products, such as packaged noodles and beauty
products have been booming as well.
What explains this international cultural moment? More than 20 years ago, the Korean Wave began as a South Korean
government project. The Asian financial crisis of 1997-1998 brought the Korean economy to its knees. This made the
government realize it had become overly dependent on heavy industries with complicated supply chains. In 1994, Korea’s
Presidential Advisory Board on Science and Technology published a report. It suggested that the film “Jurassic Park” could
make as much in a single year as the combined sales of 1.5 million Hyundai automobiles. As a result, the Korean
government launched one of the world’s biggest soft-power offensives to rebrand and export Korean cultural products.
No. 1
Korean Wave has proven that South Korean cultural products … find an enormous market worldwide.
A. will
B. can
C. may
D. must
E. should
No. 2
Based on the passage, the phrase gobbling up in paragraph 1 is closest in meaning with ….
A. buying
B. enjoying
C. browsing
D. devouring
E. experiencing
No. 3
According to the passage, the government learned from the financial crisis that they had been too … on particular types of
industries.
A. reliant
B. focused
C. dominant
D. vulnerable
E. emphasized
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UTBK - Soal Literasi dalam Bahasa Inggris
Latihan Soal UTBK 2021 - Set 1
Doc Name:001245 Latihan Soal UTBK 2021 - Set 1 Version:202212120854
No. 4
In the passage, there are statements like these:
It suggested that the film “Jurassic Park” could make as much in a single year as the combined sales of 1.5 million Hyundai
automobiles. As a result, the Korean government launched one of the world’s biggest soft-power offensives to rebrand
and export Korean cultural products.
… reported to the government, the Korean government would not have started the Korean Wave project.
No. 5
The world is experiencing a “Korean Wave”, a global pop culture boom. In February 2020, Bong Joon-ho’s “Parasite”
became the first non-English language film to win a best picture Oscar. Months later, K-pop sensation BTS released its
highly anticipated new album that quickly topped the Billboard charts. This is not a new trend. The world has been gobbling
up Korean pop culture for years — and not just music or movies. Korean products, such as packaged noodles and beauty
products have been booming as well.
What explains this international cultural moment? More than 20 years ago, the Korean Wave began as a South Korean
government project. The Asian financial crisis of 1997-1998 brought the Korean economy to its knees. This made the
government realize it had become overly dependent on heavy industries with complicated supply chains. In 1994, Korea’s
Presidential Advisory Board on Science and Technology published a report. It suggested that the film “Jurassic Park” could
make as much in a single year as the combined sales of 1.5 million Hyundai automobiles. As a result, the Korean
government launched one of the world’s biggest soft-power offensives to rebrand and export Korean cultural products.
What topic does the paragraph following the passage most likely discuss?
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UTBK - Soal Literasi dalam Bahasa Inggris
Latihan Soal UTBK 2021 - Set 1
Doc Name:001245 Latihan Soal UTBK 2021 - Set 1 Version:202212120854
The approach of the WHO South-East Asia Region to health security is guided by a simple yet powerful logic: When we
work together we are protected together. Never has this been more important. The outbreak of COVID-19 is a Public
Health Emergency of International Concern. It provides significant challenges to countries in the Region. We must stand
together and work as one to face the outbreak down. There are several benefits of working together in dealing with
COVID-19.
(1) First, by working together, countries promote efficiency. (2) Each country in the Region has different strengths and
faces different risks. (3) By continuing to share knowledge and resources, countries will build surge capacity. (4) There is no
accurate data related to the spread of COVID-19. (5) This is a crucial asset that will help them prepare for all possibilities,
including community transmission. (6) The latest information suggests that the virus may be more transmissible than early
data suggested. (7) All countries must strengthen their readiness to respond.
(1) Second, by working together, countries promote trust. (2) Trust between countries allows national decision makers to be
confident that the public health measures they take are based on sound information, reflect ground realities and anticipate
emerging trends. (3) Measures that are unnecessary can spread panic and fear. (4) Measures that are inadequate can
spread viruses and disease. (5) As the outbreak unfolds, it is imperative that countries adapt and sequence their actions to
protect the most vulnerable first. (6) They must allocate resources accordingly.
Third, by working together, countries promote knowledge. Detailed case reporting will help us all learn more about COVID-
19 and how it can be prevented and treated. Earlier this month, WHO gathered 400 of the world’s leading experts for
discussions on top research and innovation priorities. Based on those discussions, WHO is developing a research and
innovation roadmap that will help scientists and donors across the world strengthen our medical armory.
No. 6
The irrelevant statement in paragraph 2 in the passage is sentence ….
A. 2
B. 3
C. 4
D. 5
E. 6
No. 7
The author would apparently agree that the effort to fight against COVID-19 outbreak discussed in the passage is similar to
the spirit of ….
No. 8
The author mentions the reason for the importance of working together for efficiency in paragraph 2 is in sentence ….
A. 2
B. 3
C. 4
D. 5
E. 6
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UTBK - Soal Literasi dalam Bahasa Inggris
Latihan Soal UTBK 2021 - Set 1
Doc Name:001245 Latihan Soal UTBK 2021 - Set 1 Version:202212120854
No. 9
According to paragraph 3, if the information concerning COVID-19 is …, it ….
No. 10
The jumbled sentences below are most likely the paragraph following the passage.
A. a-b-c-d-e
B. a-c-e-b-d
C. a-b-c-e-d
D. a-e-c-b-d
E. a-d-b-e-c
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UTBK - Soal Literasi dalam Bahasa Inggris
Latihan Soal UTBK 2021 - Set 1
Doc Name:001245 Latihan Soal UTBK 2021 - Set 1 Version:202212120854
Companies looking to improve their marketing in the future will have to adapt to online marketing. They have to choose
the right online marketing application to market their products. As a business owner, companies should focus on optimizing
the use of the power of online marketing. Google, as a provider of online sales applications, places great emphasis on
creating a mobile responsive experience. It is important to understand the needs of mobile users and create a web design
accordingly.
Online marketing can make it easier for businesses to promote and sell products. This helps the seller to be cost efficient. It
can facilitate various activities such as segmentation, lead generation, content marketing and customer retention. All of
this can pay off well for an online sellers’ business. All they have to do is find out what online technology or software can
best facilitate their marketing efforts. The sellers’ understanding of online marketing will be very useful. This
understanding will help them to be better at online marketing.
The need for non-stop entertainment and fast communication is becoming a more common place these days. The reach
and variety of options for connecting audiences are the reasons why companies are so interested in using social media for
marketing. In reality social channels like Instagram, and Pinterest are now widely used for effective marketing.
No. 11
Mobile phones have brought about a new transformation in the world of marketing. One of the challenges that brands face
is how to connect effectively with their audience through all of these tools in the right way so as to produce a tailored and
results-oriented marketing campaign. New technologies and ways of marketing have influenced digital marketing. To
become a new marketing pioneer, a business must act with judgement. Businesses need to adapt their marketing strategies
to the needs of modern consumers by integrating new technologies for more personalized and useful communication. It is
important to understand how a seller can accept new possibilities and adapt to it,
From the passage, we can imply that ….
No. 12
Mobile phones have brought about a new transformation in the world of marketing. One of the challenges that brands face
is how to connect effectively with their audience through all of these tools in the right way so as to produce a tailored and
results-oriented marketing campaign. New technologies and ways of marketing have influenced digital marketing. To
become a new marketing pioneer, a business must act with judgement. Businesses need to adapt their marketing strategies
to the needs of modern consumers by integrating new technologies for more personalized and useful communication. It is
important to understand how a seller can accept new possibilities and adapt to it,
Which of the following best restates the underlined sentence in paragraph 1?
A. Customers rely on modern digital marketing to suit their needs in getting entertainment and things to buy
B. Online marketing helps businesses to sell products to customers by engaging them in face-to-face trading
C. Businesses depend on digital marketing to fulfill their customers’ demand for cheap products and services
D. Online marketing is a modern way to satisfy customers’ needs for fast communication and marketing campaigns
E. Businesses should modify their ways of marketing by integrating technologies so that they can respond to the
interests of their customers.
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UTBK - Soal Literasi dalam Bahasa Inggris
Latihan Soal UTBK 2021 - Set 1
Doc Name:001245 Latihan Soal UTBK 2021 - Set 1 Version:202212120854
No. 13
From this passage, we can assume that ….
No. 14
All of the following sentences are true about online marketing, except ….
No. 15
Parents and toddlers who read paper books together speak and interact more when compared with those who read e-
books. Reading with a child is a hugely important developmental activity. It helps youngsters learn new words. It will
broaden their knowledge. It also provides time to bond with loved ones. So, scientists wanted to see if parents and children
acted differently when they read books together using traditional media versus electronic devices like tablets.
The researchers recruited 37 pairs of parents and healthy toddlers between two and three years old. They asked them to
read from three different types of media. These were enhanced electronic books with sound effects or animation; a basic
electronic book; and a print book.
Researchers found parents and toddlers spoke more when interacting with a paper book rather than a story on an
electronic tablet. Parents used richer language when using print books compared with tablets. They collaborated more
with their children. But when reading ebooks, parents were less responsive. Children were less engaged with their parents.
“Parents and toddlers who read paper books together speak and interact more when compared with those who read e-
books.”
If children … print books with their parents, they will communicate more.
A. read
B. will read
C. had read
D. have read
E. are reading
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