Topic 9 – Innova on and markets

Use your own words where possible

9.1 Corporate Strategies
Describe what a pioneering strategy is.

Describe what an imita ve strategy is.

Write notes under the heading the rela ve success of pioneering and innova ve strategies.

How did Apple® rst colonise the MP3 market?

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 How is market development designed to grow a business?

De ne product development and describe an example.

De ne market penetra on.

Describe how product diversi ca on aims to a ract a new customer base. Describe an example.
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What does a corporate strategy refer to?

What does a corporate social responsibility (CSR) involve?

Name the areas that the ‘Corporate Ci zens’ and ‘Black List’ report on.

What is a major cri cism of CSR?

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