BUSINESS

BY : EFE Putri Peron

Wednesday, Sep 6th 2023
 Definition
Business :
a particular company that buys and sells goods and services.

(Cambridge Dictionary)
 Table of Contents
01 02 03 04
Learning Table of Vocabulary
Objective Contents Brainstorming Game

05 06 07 08
Vocabulary Listening Video and
Bank for gist Dialogue Exercises

09 11 12
Sentence Breakout Feedback
Building Room Note
 Brainstorming

Where do you work?

What field do you work in?

 Vocabulary Game
1. 2. 3.
02

N_ _SP_P_R A_V_ _T_S_ _G S_C_ _L M_D_A

4. 5. 6.

T_ _MW_ _K F_Y_R O_G_N_Z_

 Vocabulary Building
No Word Meaning Sentence

1 Promotion Promosi He works in marketing and sales promotion.

2 Generate some buzz Menghasilkan perhatian Posting ads on social media can generate some buzz among
audiences.
3 Consider Mempertimbangkan We don't consider our customers to be mere consumers; we
consider them to be our friends.
4 Mouth advertising Iklan dari mulut ke mulut Word-of-mouth advertising is their primary marketing strategy.

5 Sales Penjualan Celebrity endorsements help increase sales and brand awareness.

6 Brand awareness Kesadaran merek We're doing this to gain favorable brand awareness for the product.

7 Networking Jaringan Her networking skills were legendary in business.

8 Contribute Berkontribusi I prefer spending money in small businesses because it contributes

to stimulating the local economy.
9 Profitable Keuntungan Entrepreneurs not only start their own businesses but also build
them to become profitable.
10 Innovation Inovasi Innovation is crucial to the continued success of business.
 Listening for Gist

How did Kate think of the best What did Jack say about
marketing campaigns? celebrity endorsements?
Video and Dialogue
Practice the Dialogue
Kate : Well, any ideas? How are we going to market this thing?.
Jack : I have no idea, we really are in hot water. The product launch is in two weeks.
Kate : Maybe we could take out ads in the local newspaper, lots of potential consumers read newspaper, right?
Jack : Are you kidding me? No one reads newspaper anymore, this is the age of smartphone and social
networking. We’re going to have to work a lot harder than that to generate some buzz. I think we should
consider social media.
Kate : Social media? The best marketing campaigns are based on brand loyalty and word of mouth advertising
that formula is tried and true. Let’s just put our ads in lots and lots of magazines and flyers.
Jack : Aren’t you even listening? Those days are long gone. What we really need is to try our luck at viral
marketing. Maybe we could make a really cool YouTube video that gets millions of views, something like that
could really boost our image with young people.
Kate : I guess times are changing. At my old company we only talked about only slogans and logos. The
marketing world is changing so quickly.
Jack : Yes, it is a whole new world indeed. That’s why we have to do lots of market research and pay attention
to what our target audience wants.
Kate : hold on a minute! I have an amazing idea. An idea that will change the advertising world forever. Let’s find
a really famous person and pay them to say really nice things about our product.
Jack : You mean a celebrity endorsement? It’s a great idea but people have been doing it for years. It’s a great
way to get some great publicity but it can get expensive and where in the world are we going to find a celebrity
to endorse this thing?
 Exercise – True or False

1. T/F 2. T/F
The product launch is in The marketing world is
one month changing so quickly

3. T/F 4. T/F
Nowadays, the best marketing
Take out ads in local newspaper
campaigns are based on brand
is a viral advertising
loyalty and mouth advertising

5. T/F
Celebrity endorsement is a great
way to get some great publicity
 Sentence Building

1. Promotion 2. Consider 3. Profitable 4.Innovation 5. Contribute

Breakout Room

Rules!
• Take turn to ask and answer
all of the questions.
• One round one question.
NO QUESTION

1 Are you interested in the world of business? Why/ Why not?

2 What kind of business would you like to start?

3 Do you think anyone can start their own business? Explain!

4 What business skills do you have?

5 Who is your favorite entrepreneur? What did they do?

6 What do you think about the best marketing campaign of this era?

7 What benefits can you get from promotions using celebrity

endorsements?
8 Would you prefer to support local businesses rather than global
companies? If yes, provide an example.
 Feedback
Grammar Pronunciation Others